Binary Demand

JUNE 29, 2023

This information can be used to create highly targeted marketing campaigns, enhancing customer engagement and boosting sales. The data can be used to analyze and retain customers. Gain real-time visibility into the research activities and interests of your existing customers.

Intent Data 52

Intent Data Intent ROI B2B 52

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Pure automation of content aggregation doesn’t foster interaction. For B2B marketers, content curation provides the best of both worlds.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Hubspot

AUGUST 29, 2019

I also recommend (and personally subscribe to) their weekly email subscription, The Skinny , which offers a thoughtfully curated rundown of the latest PR, marketing, and communications news and trends. How publishers navigate ‘b t briefs’ from agencies. Three posts to check out: Why Does a Woman CEO Need to Be a News Story? Spin Sucks.

PR 77

PR Paid Content Public Relations Paid Search Agency 77

The Customer

JUNE 15, 2021

Other data-related challenges cited include: Struggling to aggregate large amounts of data into ROI proof points (47%). TheCustomer is planning a series of events in the next few months to address this and several of the other major themes that have come out of those discussions. Focus on Customer Journey Gaining Ground.

Ethics 52

Ethics Privacy Loyalty Urgency Marketing 52

Brandpoint

SEPTEMBER 11, 2019

This was my first official marketing conference that I’ve gone to solely as an attendee, and I’m glad my inaugural convention was the mother of all content marketing events. Go through and refresh as you see fit, then redistribute your document and curate fresh examples of your brand publishing something, well… on brand!

Conference 79

Conference Sales Management Top of Funnel Content Marketing 79

B2B Memes

SEPTEMBER 9, 2010

It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game. While these B2B publishers have a highly evolved understanding of their markets, their inability to sacrifice the “ cash cow in the coal mine ” keeps them mired in the past. Rory Brown.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

Convince & Convert

DECEMBER 14, 2015

What about the campaign you nearly forgot to create for the event on Monday —but it’s Friday right now? The length, design, tone, and general quality of the content they’re publishing. How they’re generating traffic and focusing on converting that traffic into paying customers. I’ve been there.

Planning 110

Planning Content Work Management Custom Publishing 110

Content Standard

MARCH 17, 2016

Nearly every brand has a newsletter, promotional cycle, or event calendar that it disseminates regularly, frequently winning nothing more than a moment’s visibility in a viewer’s inbox (or usually, straight to spam box). The result is a consistently excited audience of readers, regardless of Kleon’s publishing pace.

Newsletter 40

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 40

Adobe Experience Cloud Blog

JANUARY 28, 2015

I recently did a live webinar event with Marketo about The Art of Social Media, and we’d like to share the takeaways from the presentation and a few of the follow-up questions that we answered: Curate yourself. Every curated post should contain a picture or video, and this applies to your own posts too. Add your blog to Alltop.

Social Media 48

Social Media Media B2B Thought Leadership RSS 48

Online Marketing Institute

AUGUST 14, 2011

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Scoop.it

SEPTEMBER 16, 2021

The content you’ve already published is the first place of insight into what kind of content your audience will love to see from you. What was the purpose of the content published? YouTube Studio Dashboard: For video content you can use to publish on YouTube you can get insights on your videos or subscribers. Source: Aweber.com.

Peer-to-peer 96

Peer-to-peer Content Curation Social Media 96

Optinmonster

JANUARY 15, 2021

Social media feed tools let you dynamically display user-generated content and customer reviews on your website that are originally posted on various social networks, including Facebook, Instagram, Twitter, and YouTube. Publishing user-generated testimonials can have a significant impact on your website’s conversions. Smash Balloon.

Social Media 100

Social Media Tools Media Best Practices 100

Scoop.it

JUNE 8, 2023

In fact, with over 70 million new posts being published on WordPress each month alone , is it any wonder that blogging, content and digital marketing have become core tenets of the modern marketer’s strategy? Method 2: Utilize the Power of Social Media Source: DataReportal Social media has changed a lot, too, since the Naughties.

Promotion 86

Promotion Marketing Websites Effectiveness Marketing Analytics Tools 86

Hubspot

MARCH 30, 2015

For the uninitiated, content curation is finding information relevant to your audience from a variety of sources and sharing it strategically through your communication channels. The need for great content curators has never been more urgent. A successful content curator is no different than a successful wedding DJ.

Curation 28

Curation Enterprise Management Work Management Tools 28

Parse.ly

JANUARY 14, 2021

Marketers and publishers use plenty of metrics to gauge content quality—site traffic, for example, and search rankings. It won’t educate top-of-funnel readers, it won’t bring leads into your marketing funnel, and it won’t convert new customers. They’re curating other people’s work, instead of creating their own.

Lead Ranking 72

Lead Ranking Lead Scoring Top of Funnel Marketing Analytics Tools 72

Martech Advisor

NOVEMBER 8, 2019

Content marketing automation can be applied to activities such as email marketing, content curation, proofreading, social media sharing, etc. Content automation is the process of predefining workflows across the content lifecycle, from curation, creation, and proofing to sharing and monitoring. Automatically curate content ideas.

Marketing Automation Services 56

Marketing Automation Services Automation Enterprise Management Work Management 56

Sprout Social

MAY 4, 2017

The need to balance content creation and curation with handling customer service and community building, as well as getting involved in promotional and advertising activities, can be a challenge. This makes you reactive to events, rather than proactively leading the development of your business though social media.

Social Media 97

Social Media Social Marketing Product Planning 97

Sprout Social

JANUARY 30, 2020

Customers are cycling through SaaS products like crazy. SaaS marketing is all about long-term customers. In short, SaaS companies are looking to acquire and retain customers for the long haul – years at a time. The SaaS customer journey is complex. Sounds like an understatement, right? Translation? Let’s break ’em down.

Webinar Metrics 95

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 95

Webbiquity

FEBRUARY 21, 2017

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). Ideal for live blogs, breaking events, and conferences. 1) Storify. Pricing: free.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Sprout Social

FEBRUARY 18, 2019

If you’re hiring via LinkedIn, this section will aggregate and house your job listings. Current customers and prospective ones? Considering that 80% of B2B leads come from LinkedIn , publishing your company’s resources, freebies and lead magnets is a no brainer. Event coverage. Attending an event or conference?

Linkedin 111

Linkedin Companies Ad Building Lead Scoring 111

Sprout Social

APRIL 23, 2019

“We are continually looking for ways to collaborate and happily worked with LinkedIn to roll-out this new feature so brands can more quickly and easily connect with their customers,” says VP of Global Partnerships, Andrew Caravella. If you’re hiring via LinkedIn, this section will aggregate and house your job listings. Event coverage.

Linkedin 105

Linkedin Ad Building Lead Scoring Lead Ranking 105

PureB2B

OCTOBER 30, 2016

Augmenting your original content through syndication , aggregation, and curation are crucial strategies marketers use to increase their target audience reach and boost demand generation. On the other hand, content aggregation is the process of collecting content from different online sources for reuse or resale.

Top of Funnel 62

Top of Funnel Brand Identity Branding Aggregators 62

PureB2B

OCTOBER 30, 2016

Augmenting your original content through syndication , aggregation, and curation are crucial strategies marketers use to increase their target audience reach and boost demand generation. On the other hand, content aggregation is the process of collecting content from different online sources for reuse or resale.

Top of Funnel 62

Top of Funnel Brand Identity Branding Aggregators 62

Buffer

JUNE 14, 2022

We wanted to build a new feature to allow our customers to create beautiful micro sites easily. 😛 Fast-forward seven months, and there are now thousands of different combinations to customize your page to express yourself and your brand. We believe this is why many of our longer-term customers haven’t built a page.

Transparency 79

Transparency Product Paid Search Agency CAN-SPAM 79

Convince & Convert

MARCH 18, 2016

If you want to build very highly customized collections of content for different potential customers, different target audiences, different segments, Uberflip can absolutely do that. They can kind of create collections for specific parts of your customer base. So how do we do that? So those are some of the popular use cases.

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) T-Mobile Curates Web Content , June 29, 2010. Sarah Worsham ( @sazbean ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Content Standard

AUGUST 9, 2017

Writer and artist outreach to call for submissions via email campaigns, social media posts, and even visual advertisements in carefully curated locations. Social posts promotion of both written and visual pieces published in current and past issues, tagging artists whenever possible in hopes they’ll share to their respective audiences.

Content Marketing 44

Content Marketing Paid Search Agency Business Content 44

Content Marketing Institute

JANUARY 29, 2018

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources. Click To Tweet.

Curation 111

Curation Examples Content Paid Search Agency 111

Martech Advisor

FEBRUARY 20, 2020

A data management platform (DMP) is defined as a software that helps build sophisticated audience/ customer segments to run highly targeted advertising and marketing campaigns. A data management platform (DMP) is a software that helps build sophisticated audience/ customer segments to run highly targeted advertising and marketing campaigns.

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87

Hubspot

JULY 29, 2018

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In Blogs are usually maintained by an individual or a business with regular entries of content on a specific topic, descriptions of events, or other resources such as graphics or video.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

EveryoneSocial

FEBRUARY 26, 2018

it shouldn’t be a one-time event) and should focus on establishing a foundation of both best-practices and standards for how your employees should engage on any given network. This is where our first customers used EveryoneSocial and where many new employee advocacy programs still begin their life.

Paid Content 75

Paid Content Work Management Marketing Management Paid Search Agency 75

Hubspot

APRIL 1, 2013

A tried and true content method, top lists are a mix between original content and aggregation. You aggregate the ideas, and write short blurbs about each (kind of like these 15 tips!). Just write it out like you'd speak it if you were telling a lead, customer, or colleague. 4) Curate Remarkable Content. how-to post !

Tips 28

Tips Aggregators Content FAQ 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

Social CRM: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. Before the Event.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Online Marketing Institute

OCTOBER 1, 2010

There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website. Registration pages go away …much to the approval of consumers.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Sprout Social

OCTOBER 17, 2016

As a result, one of Twitter’s main uses for marketers is curation. Instead of sending out thousands of paper surveys or forcing customers to complete online forms, you can head to Twitter to see how customers feel about your brand. It's the top network for social customer service because users can communicate in real time.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company.

Paid Content 95

Paid Content Sales Management Top of Funnel B2B Sales 95

ClearVoice

JUNE 20, 2022

And so the question becomes, do you know what types of content will resonate with your audience as they go through their customer journey ? The goal of inbound marketing is simple: to make customers come to you rather than you reach out to them. Customer success stories. Customers love hearing from other satisfied consumers.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52