Kevin Indig

SEPTEMBER 4, 2023

Aggregators and integrators scale SEO differently: Aggregator SEO is closer to product growth (PLG), while Integrator SEO is closer to marketing. More depth about different aggregator types: SEO Strategy Archetypes. It would be absurd to say SEO needs to own network effects - it’s a company effort.

SEO 59

SEO Effectiveness Aggregators Product 59

Customer Experience Matrix

JANUARY 3, 2021

What they have in common is interaction with the physical world. The amount of travel will surely be reduced but it’s now clear that some physical interaction is irreplaceable. But the importance of tools that only interact with other software will diminish.

Work Management 248

Work Management Marketing Management Software Paid Search Agency 248

ANNUITAS

MAY 2, 2023

Additionally, Interaction Studio allows for marketers to deliver personalized content and experiences and is able to deliver a seamless experience by combining touchpoints from various channels by creating unified profiles for traditional and ABM marketing.

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

Kaon

JULY 28, 2020

Kaon Interactive , whose interactive sales and marketing applications are used in nearly 150 countries, has announced its expansion into Europe to strengthen the company’s partnerships with global B2B organizations. KG, as new clients. It is a game changer.”.

Enterprise Management 147

Enterprise Management Marketing Management Digital Transformation Lead Ranking 147

Martech

OCTOBER 9, 2023

I was also able to interact with my fellow colleagues, catching up on all the pertinent issues affecting marketing and creative management. These digital tools (products and systems) help you automate and streamline processes, aggregate and manage data and ultimately reach your customers more effectively and efficiently.

Digital Asset Management 126

Digital Asset Management Work Management Marketing Management Distribution 126

Webbiquity

FEBRUARY 20, 2020

Sales enablement, defined by Gartner’s glossary as, “the activities, systems, processes, and information that support and promote knowledge-based sales interactions with clients and prospects,” involves creating and implementing a systemic approach to sales. 2: Fight Off Feelings of Stagnation.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

Martech

FEBRUARY 23, 2024

Leveraging Tagged Variables for Segmentation Segmentation using tagged variables reveals patterns and preferences within audience interactions, providing insights that refine content strategy and ensure messaging resonates. It’s the effective utilization of these systems that enhances personalization efforts, driving deeper engagement.

Digital Asset Management 117

Digital Asset Management Personalization Enterprise Management Tagging 117

Liveintent

JANUARY 8, 2021

Build a robust data aggregation strategy. Almost one-third of retail professionals have a data aggregation and enrichment strategy, but they haven’t fully deployed it or reaped its benefits yet. Customers don’t only interact with your website and apps. Index key owned data to outside data sources.

Marketing Websites 121

Marketing Websites Lead Ranking Aggregators Marketing Management 121

Martech

MARCH 30, 2023

New Contact Center features include: Topic Analysis aggregates call transcript data from the contact center and models trends succinctly for business analysts; Agent Answers listens and acts as a real-time coach for the human agent, surfacing knowledge base articles and helpful information. IZEA Worldwide’s A.I.

Marketing AI 115

Marketing AI Ideal Customer Profiles Features Product 115

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Having answers to these questions help you complete the puzzle by understanding how and when your customer is interacting with your brand. Keep in mind the delicate balance between personalization and customer data privacy regulations you need to strike: Personalizing interactions means making customers feel understood versus watched.

De-duping 115

De-duping Lead Ranking Privacy Ethics 115

Martech

OCTOBER 4, 2021

We’ve transitioned into a privacy-first economy, where cookie tracking and third-party aggregated data sets are thankfully becoming the thing of a bygone era. It acts as the single source of truth about your customers and gives you the ability to analyze past behavior in order to better target and personalize future customer interactions.

Psychographics 109

Psychographics Aggregators Privacy Eye-Tracking 109

Zoominfo

DECEMBER 28, 2020

Every week, vendors collect and aggregate internet search activity from thousands of B2B websites and online publishers, creating a baseline for content consumption. That might include using analytics tools to determine visitors’ time-on-page or managing email sign-ups in your CRM. Here’s what that would look like on the ground.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Webbiquity

FEBRUARY 14, 2020

This includes knowledge or social media advertising, social media management, and social media aggregator techniques, as well as the most popular tools used to monitor, design, and manage social media marketing campaigns. Fortunately, the information you’ll need is easy to find.

Social Media 242

Social Media Media PR Profiling 242

Sprout Social

APRIL 25, 2023

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. New audiences New audiences is the default setting option, and refers to new customers who haven’t previously interacted with your brand.

Facebook 115

Facebook Effectiveness Ideal Customer Profiles Aggregators 115

Martech

JANUARY 24, 2024

“People just type in the chat and you can just see the poll emerge without having to run a separate interaction or break from the event,” said Wright. Also, invaluably for the presenters, it can gather all the questions appearing (and quickly disappearing) in the chat and aggregate them. Likewise with polls.

Webinar Metrics 112

Webinar Metrics Conference Aggregators Communities 112

Martech

NOVEMBER 5, 2021

They promise to bring together all your brand’s different data sources across all your silos into one holistic view, aggregating these high volumes and turning them into accessible profiles that you can decision off of in real-time.”. Each of these interactions has something important in common: they’re data-rich.

Ideal Customer Profiles 117

Ideal Customer Profiles Touchpoints Aggregators Conference 117

ClearVoice

DECEMBER 27, 2021

From personalized content to video and virtual reality, here’s an aggregate list of 2021 content marketing trends and brands that latched on to the emerging trends with success. The app combats the two barriers to virtual work with a video messaging app with interactive transcriptions organized into workspaces and video instant messages.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Martech

APRIL 19, 2022

Enterprise CDP ActionIQ has announced a partnership with data collaboration and clean room provider InfoSum to enable brands and publishers to enrich their own first-party data with second-party data from other brands and publishers, aggregated and managed in a privacy-compliant way. Why we care. First, the terminology. How it works.

Activities 100

Activities Ideal Customer Profiles Privacy Enterprise Management 100

Engagio

JANUARY 12, 2021

These minutes should cover not only when they respond to your marketing programs but also when people interact socially, use your product, and talk with the Sales team. By combining these interactions at the individual and account levels, we get a good proxy for engagement. This is the hardest but one of the most valuable sources.).

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

seo.co

FEBRUARY 15, 2022

Enabling RSS aggregator for your blog helps readers follow it conveniently. You should also encourage them to interact even more with you by posting their comments and arguing with your views. Submit to Content Aggregators. Submitting to content aggregators is a similar process.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Brightedge

JUNE 15, 2020

Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.” Outranking the aggregators, news sites, and big law firms for industry keywords is difficult.

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

Martech

APRIL 23, 2024

Instead of relying on a jumble of platforms, you can invest in automated data governance to relieve your teams of manual data aggregation. Sobeys’ strategy is to approach the sales funnel as one connected experience, with every interaction helping build customer loyalty. “At

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Martech

FEBRUARY 20, 2023

Interactive ads, for example, allow viewers to engage with the content and learn more about a product or service. As such, identity signals can be aggregated into audience insights for even deeper segmentation and traffic monitoring (i.e., Domestic-only provider Hulu still has 46 million subscribers. which ads led to a website visit).

Advertisements 98

Advertisements Advertising Tips Ad Exchange 98

Modern B2B

MARCH 28, 2024

Big Data analytics enable marketers to aggregate and analyse data from diverse sources, including website interactions, and social media engagements. With its interactive interface and robust analytical power, it allows us to bring all our data sources together and create actionable insights.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

Martech

JULY 12, 2022

Quantitative measures refer to the aspects you can measure numerically throughout a customer’s interactions with your brand (i.e., Understanding customers’ aggregated perceptions starts with bringing all of the touchpoints and internal/external teams together in order to harmonize the experience and drive towards the CX vision.

Customer Satisfaction 112

Customer Satisfaction Advertising Agencies Touchpoints Paid Search Agency 112

Content4Demand

JULY 13, 2021

It can include both anonymous and known visitor data, but it’s typically considered richer data because it doesn’t rely on aggregate views of outside sources. First-party data gives you intelligence about how customers and prospects interact with your content to learn what’s resonating with them in almost-real time.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Valasys

MARCH 11, 2024

Here’s what sets first-party data apart from its third-party counterpart: Origin: Unlike third-party data, which is collected by external sources and often aggregated from various websites and platforms, first-party data originates directly from your customers.

Privacy 40

Privacy Ethics Transparency Aggregators 40

Mass Analytics

DECEMBER 19, 2022

With Pooled Regression, we can measure different factors at the store/region level and aggregate results at the national level. As shown at the start of this article, traditional Marketing Mix Modeling is often performed at the national/aggregate level. Hence transforming the data prior to pooling is a must.

Marketing Mix 98

Marketing Mix Aggregators Sample Opt-out 98

Martech

NOVEMBER 8, 2021

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. “At Sony Interactive Entertainment we were obviously working very diligently for the highly anticipated PS5 launch.”

Interactive Marketing 114

Interactive Marketing Enterprise Management Marketing & Strategy Marketing Strategy 114

Televerde

APRIL 8, 2022

When you’re in the office and interacting with your team every day, it’s much easier to keep track of what everyone is working on. Rather than assigning tasks in a meeting and expecting them to get done, use a project management tool to aggregate tasks, deadlines and resources. Communicate Frequently.

Work Management 105

Work Management Effectiveness Marketing Management Paid Search Agency 105

ScanmarQED

MARCH 17, 2021

The difference between analysis with aggregate vs. disaggregate data. ways to deal with marketing measurement is to combine disaggregate tracking insights with aggregate analysis.? To aggregate data is to compile and summarize data while to disaggregate data is to break down aggregated data into component parts or smaller units.?

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

ScanmarQED

MARCH 17, 2021

The difference between analysis with aggregate vs. disaggregate data. ways to deal with marketing measurement is to combine disaggregate tracking insights with aggregate analysis.? To aggregate data is to compile and summarize data while to disaggregate data is to break down aggregated data into component parts or smaller units.?

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

Sprout Social

FEBRUARY 28, 2024

Social tech collects data from customer exchanges, illuminating needs and pain points that you can use to improve your customer care interactions, while increasing loyalty and evangelism. In The 2023 State of Social Media Report, 59% of business leaders anticipate care will be more heavily informed by social in the next few years.

Social Media 103

Social Media Work Management Marketing Management Media 103

Martech

OCTOBER 22, 2021

SORT uses AI to aggregate “common ground” traits that identify scalable target audiences based on a range of real-time data signals. It draws this valuable data from the various channels and devices they interact with, such as connected speakers, home management solutions, smart TVs, and wearable devices.

Work Management 108

Work Management Marketing Management Privacy Marketing Proposals 108

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality?

Marketing AI 97

Marketing AI Work Management Marketing Management Business 97

Digilant

APRIL 9, 2024

She emphasize the importance of diversifying data collection strategies by enhancing direct interactions with customers through owned channels. She discusses the need for more aggregated data reporting and probabilistic models to understand campaign performance.

Planning 52

Planning Campaigns Privacy Customer Satisfaction 52

Only B2B

OCTOBER 18, 2023

This blog explores the art and science of Syndicating Video Content, delving into strategies that not only maximize engagement but also drive meaningful interactions in the digital era. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62