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Upgrade your lame agency website into your social media brand HQ

Biznology

chose to use Drupal, which is a Content Management System (CMS) which, I guess, is similar to WordPress, though known less for being a blogging platform than a content platform. So, there’s a built-in aggregator that I can set up to suck in all the RSS feeds of all the blogs to which I contribute, including Twitter. Image via CrunchBase. What is home? It’s genius!

Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. 1. Furthermore, some of these are virtually worthless for search (e.g. 

10 Ways to Generate More Leads from Your Business Blog

The Point

And no, #1 is not “write better content” (because you already knew that.). 1. Optimize post titles for search. It’s highly likely that most of your blog traffic will come, not from visitors wandering over from the main corporate site, but through search. The best way to convert organic blog visitors to subscribers is to write great content. Subscribe Now!”). 4.

The future of content marketing strategy

grow - Practical Marketing Solutions

In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert. In the past 24 months Baer has introduced rapid short-form videos, a new curated content property, five new podcasts and flurry of new publishing innovations on channels like LinkedIn and Facebook. How to maintain a cost-effective content creation strategy.

Five trends transforming content marketing

grow - Practical Marketing Solutions

In this episode of The Marketing Companion we look at some interesting things that will be transforming content marketing efforts in 2016 and beyond. Some of the things we cover in this new episode of The Marketing Companion … Is content marketing about leads or relationships? What does this have to do with content marketing? A lot! How is this shifting? What Ad blocking.

6 Personal best practices for content creation success

grow - Practical Marketing Solutions

In other words, we have been around the content creating block a time or two. Today, we share some of our most profound and important lessons in content creation success with you on this glorious new podcast. Post on the “ 3H types of content ” The three blog posts that created viral traffic spikes on {grow} in 2014: Content Shock. We have made mistakes.

Every option to make money from your content

grow - Practical Marketing Solutions

There are lots of amazing ways to use content for your business. You might want to establish your voice of authority, use content to educate, to help with customer service, perhaps even to entertain. The opportunities to make money from content have changed dramatically in the past 18 months. In this environment, what is the best way to make money from your content?

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10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. In today’s competitive online business environment it’s a must for search engine visibility, social media marketing, lead conversion, brand building and referral traffic. Below are 10 requirements for deploying successful online content marketing.

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Can you tell me how can I create search query report through Goog. Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. This article focuses on the writing component.

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9 Content Marketing Articles You Shouldn’t Miss

B2B Marketing Insider

It’s a big week here in the world of content marketing. It’s time for Content Marketing World.  I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing. And 6 Social Media and Search articles you missed when life was too hectic. If “content is king,” then  customer attention  is the “Holy Grail.”.

20 Tools We are Thankful for as B2B Online Marketers

KoMarketing Associates

Working at an agency, this can be a very helpful way to quickly identify urgency or the client a specific message has come from. Swayy is a personalized content discovery platform designed to help users uncover the most engaging content to share with their social audience across a number of networks. Enjoy! Evernote. What Is It?:  Google Docs. What Is It?:  Gmail Labels. Toggl.

5 Ways to Help B2B Marketers Come Up With New Content Ideas

Marketing Action

Is your content engine running out of gas? Among B2B marketers in North America, approximately four out of 10 said it was difficult or somewhat difficult to come up with ideas for content marketing, and half said they didn’t have enough ideas to fuel their campaigns. Here are just five of the many ways I come up with new content ideas when I’m up against a wall (and a deadline). 1.

Blog so you can be taken completely out of context

Biznology

They simply assume that people who are reading content from Marketing Conversation or Because the Medium is the Message --or even an article on the corporate Website--are in on the joke. daily basis online don't know that I am president of a digital agency. Search abhors a pronoun. Image by quinn.anya via Flickr. on how to blog most effectively. One of the biggest. assume.

Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic

Writtent

“If you write great content, people will find it.” While that’s certainly an idyllic thought of a world in which marketers can just focus on creating outstanding content, it’s just not accurate anymore. Call it an era of abundance, information obesity, or the content arms race, but the truth is that it’s much harder than it used to be to build an audience. Post Often.

Overcoming the B2B Marcom Manager's Content Conundrum

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Overcoming the B2B Marcom Manager’s Content Conundrum April 29th, 2010 | By Joan Damico B2B marcom managers solve the content conundrum with a social media workflow.

Seven fascinating marketing lessons of 2015

grow - Practical Marketing Solutions

Relationship mode versus sales mode in content marketing. Content monetization at the point of contact. Click here for the show’s RSS feed – for Android listeners. gShift’s new URL innovation that will allow marketers to track the value of content and influencers. Our content is free because of their generosity. So … we did! Kristian Strøbech.

What B2B SEO Professionals Can Learn From Journalism & The Newsroom

KoMarketing Associates

Content fuels B2B SEO and social media initiatives. We need content for applying keyword strategy, differentiating brand communications, acquiring links, and improving social media visibility. But where do B2B marketers obtain great content? recommend reviewing and considering points in this article for your own B2B organization’s content marketing structure.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. A few people were so incensed they contacted me to say I was talking nonsense. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing. 

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Tools I use to amplify social campaigns

Biznology

SOCi is a platform that allows you and your team to sort through piles and piles of content from across the social mediaphere, including content on Facebook using keywords and categories in order to collect the best, most relevant, news and content that is as close to bespoke to their needs short of writing it all yourself. Engagement! That is where SOCi comes in. GaggleAMP.

Influencer marketing tools of the trade

Biznology

This is totally normal agency behavior: how much are you earning and how much are you wasting ?  I just started using Harvest — I really love the team over at Toggle. So, we try to optimize our landing pages for Search, and GSC/GWT really helps us with that, especially since we don’t have the built in benefit of RSS, ATOM, or Sitemaps. We’re off to the races!

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How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel

B2B Lead Generation Blog

In February, Johnson enlisted the help of a B2B social media lead generation agency, to develop a lead generation campaign on LinkedIn. The Social Sellers used LinkedIn’s search functions to target prospects by: Role. Identify and package the content that satisfies these needs. You have to provide relevant content regularly. All it needed was the right strategy.

The Internet we need to save

grow - Practical Marketing Solutions

” Is the “inward gaze” of social media becoming a dead-end for content? Click here for the show’s RSS feed – for Android listeners. Our content is free because of their generosity. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Mark Bernstein.

Podcasting As Content Marketing: An Interview With Podcast Pro.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Podcasting As Content Marketing: An Interview With Podcast Pro Steve Lubetkin June 30th, 2010 | By Deni Kasrel This post is brought to you by the Online Marketing Summitt.

What’s next for digital marketing?

grow - Practical Marketing Solutions

and dive into some things we’re watching for 2015: Why podcasting is having “a moment” and why agencies are behind a growing success The mega-trend that may be forging all other digital trends Billboards … a trend? Our content is free because of their generosity. Create smarter, faster content through gShift’s proprietary data. Content Shock post.

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Is social media engagement still a thing?

grow - Practical Marketing Solutions

Click here for the show’s RSS feed – for Android listeners. Our content is free because of their generosity. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Create smarter, faster content through gShift’s proprietary data. In other words, you’re broadcasting.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. million. million.

Marketing and the new Digital Mindset

grow - Practical Marketing Solutions

Click here for the show’s RSS feed – for Android listeners. Our content is free because of their generosity. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Create smarter, faster content through gShift’s proprietary data. What does it mean to be “digital?”

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Are we taking authenticity too far?

grow - Practical Marketing Solutions

Click here for the show’s RSS feed – for Android listeners. Our content is free because of their generosity. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Create smarter, faster content through gShift’s proprietary data. The coming culture conflict at big companies.

The real problem with real time marketing

grow - Practical Marketing Solutions

Real-time marketing is one of the hottest trends around, prompting entirely new agency specialists and tactics in the last few years. Click here for the show’s RSS feed – for Android listeners. Our content is free because of their generosity. Create smarter, faster content through gShift’s proprietary data. Our content is free because of their generosity.

Maybe your podcast is not a podcast

grow - Practical Marketing Solutions

If you can’t access the podcast above, click on this link to listen to  Episode 47 Click here to download the latest episode or subscribe in iTunes Complete  Marketing Companion Episode Guide Click here for the show’s RSS feed – for Android listeners. Our content is free because of their generosity. Create smarter, faster content through gShift’s proprietary data.

Social Media Believe it or NOT!!!

grow - Practical Marketing Solutions

Ads — the most effective content type? The mind-numbing impact of mobile on content distribution! Click here for the show’s RSS feed – for Android listeners. Our content is free because of their generosity. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place.

How to Build the Ultimate Online Newsroom

Webbiquity

Combining rich content with careful organization and search capabilities,  they enable PR pros to provide the media, analysts and bloggers with a vast amount of information without seeming overwhelming. Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. by TomPick and guest blogger Maria Verven.

Tee it up. Six digital marketing rants

grow - Practical Marketing Solutions

Click here for the show’s RSS feed – for Android listeners. Our content is free because of their generosity. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Create smarter, faster content through gShift’s proprietary data. Five trends transforming content marketing.

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Search Engine Marketing and B2B – #B2BChat

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Search Engine Marketing and B2B – #B2BChat May 19th, 2010 | By Andrew Spoeth This post is brought to you through a partnership between B2Bbloggers.com and the B2B Search Strategy Summit.

Four reasons why traditional book publishing is dying (and what’s next)

grow - Practical Marketing Solutions

In the latest Marketing Companion, we take a “behind the scenes” examination of  The Content Code , a new book that charts a course for winning in a world of overwhelming information density. Click here for the show’s RSS feed – for Android listeners. Our content is free because of their generosity. Create smarter, faster content through gShift’s proprietary data.

Navigating the shifting sands of Facebook marketing

grow - Practical Marketing Solutions

Click here for the show’s RSS feed – for Android listeners. Our content is free because of their generosity. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Create smarter, faster content through gShift’s proprietary data. Have you figured out Facebook marketing?

Content Curation in B2B Marketing

delicious b2bmarketing

November 7, 2010 Content Curation in B2B Marketing Posted by: Lee Odden of Online Marketing Blog on 06/29/10 1 Comment : Linking Blogs : Add to del.icio.us : Many of the B2B companies that publish corporate blogs have long realized the value of publishing useful content in the form of white papers, case studies, webinars, newsletters and other types of educational content.

CrapChat, tight white pants and a few things to watch in 2016

grow - Practical Marketing Solutions

We begin to leave our content “homebase” and build a stronger presence on Facebook as the content “magnet” drifts away. Why computer-generated content could transform the marketing function. Click here for the show’s RSS feed – for Android listeners. Our content is free because of their generosity. The Star Wars editon of Google pants.

The seedy underbelly of advocate marketing

grow - Practical Marketing Solutions

The ability for anybody to publish content and gain an active audience has transformed the media world and democratized influence. Connecting to these trusted influencers and advocates and their engaged audience can provide an effective and rapid opportunity for content transmission. Click here for the show’s RSS feed – for Android listeners. The burned-out influencer. Crowdly.

Are marketers becoming redundant?

grow - Practical Marketing Solutions

Daniel Pink and the idea of the age of “servant sellers” — Isn’t that what content marketing is about? Google’s Moment of Truth — People consult 10 pieces of content before making a decision, double what it was a few years ago. Content Shock and analysis paralysis — How is this affecting sales? Can content contribute to that?