When B2B Barbie meets a virtual double and Lady Trifecta…
Exo B2B
OCTOBER 10, 2023
When we signed up for the B2B Forum, held in Boston last week, we (and I in particular) had high expectations of this annual B2B marketing “great mass” Just imagine… Almost all the big names were announced, but not B2B Barbie! She arrived on stage initially dressed in pink with a white B2B Barbie T-shirt.
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