Marketing Insider Group

FEBRUARY 19, 2024

With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? From the flexibility and specialized skills of freelancers to the strategic prowess and scalability of agencies, we’re here to unpack the pros and cons.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Webbiquity

FEBRUARY 21, 2023

Frustrated with the challenges, inefficiency, and lack of tools, one agency owner set out to build an influencer discovery platform that would automate manual processes, save time, and make it easier for marketing professionals to measure their influencer marketing results. Yes, I’m an affiliate. That has no effect on your pricing.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Marketing Insider Group

JANUARY 31, 2023

That’s why we’ve come up with a list of important qualities to consider when deciding whether an agency will help your business thrive. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business. Consider the following criteria to set your business up for success.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Top Rank Marketing

FEBRUARY 26, 2024

.” Partnering with the right B2B tech marketing agency can be a critical move to overcome the challenges at hand, and get the most out of your budget. 5 qualities to seek out in a B2B tech marketing agency TopRank Marketing is a full-service agency that counts many B2B tech companies among our wide range of current and past clients.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

KoMarketing Associates

APRIL 26, 2023

Despite marketers’ efforts to integrate digital marketing solutions into their strategies, new research suggests that they are still finding it difficult to meet their goals due to a lack of budget and resources. In 2022, approximately 82% claimed that they adopted new technology and solutions to track their return-on-investment.

Paid Search Agency 211

Paid Search Agency Advertising Agencies Budget Programs Marketing & Strategy 211

Martech

APRIL 5, 2024

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. Chase’s advantage is transactional first-party data, which allows brands and agencies to target based on purchase history. Dig deeper: Why we care about retail media networks Data. Like retailers, we have first-party data and a dedicated audience.

Advertising Agencies 113

Advertising Agencies Media Verticals Paid Search Agency 113

Marketing Insider Group

JANUARY 25, 2021

Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing. Choosing an SEO agency based on their skills and achievements is more important than where they are. The state of SEO is evolving, and agencies must be aware of these changes and how to leverage emerging trends.

Paid Search Agency 346

Paid Search Agency Advertising Agencies Ad Agencies SEO 346

Top Rank Marketing

SEPTEMBER 7, 2023

Today I have very big news to share : TopRank Marketing has named a new President and CEO of the agency, Donna Robinson. With over 25 years experience in the marketing industry, Donna has deep agency leadership experience at top shops including space150 and 7 years as CEO at Collective Measures.

Paid Search Agency 119

Paid Search Agency B2B Thought Leadership Advertising Agencies Planning 119

Brandfolder

AUGUST 12, 2018

While advertising, branding, creative and marketing agencies may have different offerings, there’s one thing they share in common: they all create a ton of assets. They create files for design.

Digital Asset Management 52

Digital Asset Management Marketing Management Advertising Agencies Paid Search Agency 52

Martech

APRIL 9, 2024

It is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%).

Privacy 113

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 113

Martech

DECEMBER 27, 2023

“Advertisers and publishers need to test more cookie alternatives and identity solutions, at scale and quickly.” “She She added, “We’ll see more and more testing of different solutions in the first half of 2024 across the board to accelerate preparation. The premise is simple: birds of a feather flock together,” said Davis. “By

Marketing AI 128

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 128

SpotMe Blog

MAY 11, 2023

We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry. That’s why we’ve created a list of the top medical communications companies to help you, along with our customers from 10 of the top 20 life science companies in the world, make the right decision when selecting the best MedComms agency for you.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Martech

FEBRUARY 8, 2024

Including audio creative in an omnichannel delivery platform makes it easier for advertisers and agencies to capitalize on the channel with a more efficient workflow that can handle dynamic ads. Advertisers and agencies using Flight Control have two options for the creative used in audio ads. spend this year, according to Statista.

Creativity 115

Creativity Paid Search Agency Campaigns Advertising Agencies 115

SmartBug Media

JANUARY 10, 2024

A smooth handoff between marketing and sales is essential, and a marketing agency can help reduce any friction. Proposal and presentation: Present solutions tailored to the prospect's needs and pain points. How Can an Agency Help Enhance Your Sales Process? Why Should I Have a Process for Our Sales Cycle?

Process 64

Process Top of Funnel Advertising Agencies Paid Search Agency 64

Martech

JANUARY 4, 2024

TransUnion is a major consumer credit reporting agency that also offers marketing solutions under the TruAudience brand. The identity graph supports the full range of these solutions. The many competing identity resolution solutions can contribute to the latter solution but they clearly still need work.

Advertising Agencies 110

Advertising Agencies Paid Search Agency Demographics Customer Surveys 110

The Lead Agency

APRIL 2, 2024

B2B SEO involves a deep understanding of industry-specific keywords, content that addresses intricate business challenges, and a commitment to providing solutions that resonate with a professional audience. At The Lead Agency, we provide innovative B2B SEO marketing and content marketing solutions that help you stand apart.

Lead Ranking 118

Lead Ranking Lead Scoring SEO B2B 118

Brandfolder

AUGUST 12, 2018

While advertising, branding, creative and marketing agencies may have different offerings, there’s one thing they share in common: they all create a ton of assets. They create files for design.

Digital Asset Management 45

Digital Asset Management Marketing Management Advertising Agencies Paid Search Agency 45

Martech

JANUARY 30, 2024

Brands are adapting to fewer resources by consolidating teams and job responsibilities (79%), cutting travel budgets (33%), and relying on agencies (33%). Dig deeper: Integrate launches new media solution Why we care. B2B marketers identify budget constraints as their main challenge. Two key capabilities.

Advertising Agencies 107

Advertising Agencies Eye-Tracking Fulfillment Marketing Management 107

Tiecas

FEBRUARY 5, 2024

These challenges are common among companies of our size and often require strategic solutions to overcome. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources. These challenges often require strategic solutions to overcome and drive sustainable growth.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 104

Martech

SEPTEMBER 20, 2023

Martech is flooded with solutions. We don’t need to wait for someone else to develop AI-enabled solutions to our problems. Dig deeper: Artificial Intelligence: A beginner’s guide Our case study in in-house innovation What are the fruits of embracing the notion that we can be the architects of our AI solutions? In your inbox.

Marketing AI 119

Marketing AI Marketing Management PR Press 119

Martech

AUGUST 17, 2022

TransUnion, the global information and insights company, has partnered with the world’s second largest independent media agency, seeking to enhance customer experience across multiple marketing channels. TruAudience solutions. The key value TransUnion brings to this collaboration is its suite of TruAudience solutions.

Advertising Agencies 110

Advertising Agencies Paid Search Agency Lead Ranking Ad Agencies 110

sagefrog

APRIL 2, 2024

It encompasses a wide range of platforms and software solutions tailored to various aspects of marketing, from SEO and content marketing to social media management and paid advertising. From CRMs to marketing automation software and analytics tools, these solutions form the foundation of a successful MarTech stack.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

Martech

MARCH 20, 2024

Work with outside experts If you’re changing the company name, work with a branding agency. These agencies have expertise and specialized skills for doing this. The branding agency you select may also provide graphic design and web development services, or you may elect to work with multiple agencies or contractors.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Branding 115

Digilant

DECEMBER 19, 2023

What can agencies do today to prepare for deprecation as it pertains to audience targeting? “As As brands, advertisers, agencies, platforms, and data providers, we have a duty to consumers to protect their privacy. Let’s dive in! The new year is a big one for our industry as Google will deprecate third-party cookies.

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

ATAK Interactive

AUGUST 2, 2023

In today's competitive business landscape, selecting the right marketing strategy agency can significantly impact your success. This blog highlights the top 20 marketing strategy agencies that can help elevate your brand to new heights. Are you looking to propel your business growth in 2023? Look no further!

Paid Search Agency 78

Paid Search Agency Advertising Agencies Ad Agencies Marketing & Strategy 78

ScanmarQED

APRIL 18, 2024

At ScanmarQED, we empower brands and agencies with innovative marketing analytics solutions, driven by creativity and integrity. This milestone reaffirms our pledge to providing top-notch data driven marketing solutions and upholding the trust our clients place in us. At ScanmarQED, trust and security of all data are paramount.

Privacy Policies 52

Privacy Policies Marketing Management Guidelines Privacy 52

Martech

AUGUST 8, 2023

Advertisers need to keep the pressure up on agencies and adtech partners to keep costs down by tracking key metrics like CPM. Advertisers need a permanent solution, one that is designed for advertisers by media buyers, not a solution that publishers offered as a stop-gap solution to keep advertisers placated.”

Advertising Agencies 98

Advertising Agencies Cost Advertisements Advertising 98

Martech

FEBRUARY 28, 2024

At its core, lead generation should be about bringing people who are interested in your solution, your category or the pain point you solve — in that order. Our job is to increase the awareness of our solution as the best option to satisfy that need. Demand and needs, in general, have to exist with the buyer. Brand recall.

Lead Gen 140

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 140

Matchcraft

FEBRUARY 7, 2023

Providing Resellers and Agencies with Campaign Management and In-Depth Reports for Their Video Ads Los Angeles, CA, February 7, 2023 – MatchCraft, a leading provider of digital advertising solutions, is proud to announce the launch of its newest feature, YouTube Video Ads.

Paid Search Agency 98

Paid Search Agency Youtube Advertising Agencies Ads 98

Martech

MAY 11, 2023

As a result, more and more AI-powered solutions are being announced every day. platform, providing healthcare advertising agencies access to real-world insights about the lived experience, opinions, and sentiment of patients and healthcare professionals. Artificial intelligence (AI) is sprouting everywhere in marketing technology.

Features 112

Features Click Fraud Product Advertising Agencies 112

Sage Marketing

APRIL 9, 2024

We explore why a fractional CMO, or CMO-as-a-service can be the perfect ally for your SaaS startup, how to find the right one, and what challenges you might confront along the way (and their solutions). The right agency should not only understand your immediate marketing needs but also share your vision for the future.

CMO 52

CMO Work Management Marketing Management Startups 52

SmartBug Media

APRIL 17, 2023

HubSpot has partnered with hundreds of agencies and solutions providers for this very reason: to provide a network of trusted partners for businesses like yours. With so many partners to choose from in the directory, how is a company supposed to choose which HubSpot agency would be the best to work with?

Advertising Agencies 98

Advertising Agencies Hubspot Paid Search Agency Ad Agencies 98

Stevens & Tate

OCTOBER 18, 2023

Selecting the right advertising agency can significantly influence the success of your marketing endeavors. These agencies possess exclusive proficiency, ensure cost-effectiveness, facilitate scalability, deliver industry insights, and produce quantifiable outcomes.

Advertising Agencies 91

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 91

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). 5 top TikTok marketing agencies (with case studies). Byte was acquired by Dept in February 2021. Case study: Fantastic Furniture .

Paid Search Agency 114

Paid Search Agency Advertising Agencies Ad Agencies Work Management 114

Martech

JULY 27, 2023

As head of operations at a HubSpot RevOps and WebOps agency and a teacher at the HubSpot Academy, she’s the ideal person to explain HubSpot innovations in a language everyone can understand. After grad school, I started working at an agency which was then called Chief Martech Officer and is now called Remotish.

Marketing Automation Services 98

Marketing Automation Services Advertising Agencies Work Management Hubspot 98

Martech

MARCH 6, 2024

Rather than see this as a setback, our agency views it as a call to action — a chance to hone our cold emails for precision and compliance. Now, it should be hassle-free, with a one-click solution. At my agency, we prefer a hands-on method to keep our database spot-on. For companies in the gray area, the time to adjust is now.

Outreach 113

Outreach Effectiveness CAN-SPAM Domain 113

Bannersnack

MARCH 5, 2024

2 minutes read Creatopy, an AI-driven creative automation platform, is announcing the launch of Ad Studio—an innovative solution set to redefine the landscape of digital advertising, following the $10M Series A investment raised in Q4 of 2023.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Advertisements Advertising 52