The Marketing Book Podcast: “MKTG STINX” by Bob Hoffman
The Forward Observer
MARCH 22, 2024
Bob was the CEO of two independent agencies and the U.S. operation of an international agency.
agency-news 
How Fresh Content Impacts SEO in 2023
Marketing Insider Group
AUGUST 15, 2023
Updating and republishing outdated blog posts with new information and images can increase organic traffic by as much as 106%. Content marketing agencies have the expertise and resources to create high-quality content that aligns with your business’s goals. Once you’ve updated the content, don’t forget to republish it.
SEO 
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Number of women in marketing up, but salary and seniority remain problems
Martech
MARCH 8, 2024
SEO agencies, according to a new report by Enough Digitial. Despite this, men hold more senior positions in those agencies. The most common job title for men in SEO agencies is Managing Director. SEO agencies hold 24% of C-suite roles despite making up more than half of the workforce. SEO agencies.
9 Places to Source Authoritative Stats for Your Content Marketing
Marketing Insider Group
MARCH 9, 2023
Examples: Ipsos Pew Research Premium business media Public relations professionals seek coverage in business magazines that have long-standing reputations as authoritative news sources executives turn to. You can find data on anything from natural resources to traffic patterns to commercial development.
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Most Ad Agencies Are Not Ready for AI
Bionic
MARCH 17, 2024
Is your ad agency ready for AI? Sam Altman predicts AI will take away 95% of ad agency work. Chasin continues, “And the agencies that don’t embrace AI are going to find that they’ve got a competitive problem because they are offering the same services as their competitors, but they’re spending too much to do it.”
Omnicom’s Flywheel acquisition signals the start of a revolution
Martech
NOVEMBER 10, 2023
” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space. “I am not sure that part is news,” he wrote. “I think the news is that it’s taken this long for so many to realize how important retail media and marketplaces truly are.
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B2B Influencer Marketing in 2022: Seven Key Lessons from New Research
Webbiquity
FEBRUARY 22, 2022
The bad news for B2B marketers and agencies is that only 28% of those influencers prefer to be contacted someone from marketing or comms, and just 4% prefer outreach from an agency. Affiliate sales support independent publishing. The Most Important Factor.
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Elevate B2B Marketing News Weekly Roundup: B2B Priorities Study, Brand Authenticity Data, & GenAI in B2B
Top Rank Marketing
JANUARY 12, 2024
Have you found an important B2B marketing news item we haven’t covered yet? Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll return next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news.
Elevate B2B Marketing News Weekly Roundup: B2B Becomes More Complex, LinkedIn Benefits From X Exodus, & New Google Ads Shifts
Top Rank Marketing
JANUARY 5, 2024
Have you come across a key B2B marketing news item we haven’t covered yet? Thank you for taking the time to join us for this week’s Elevate B2B Marketing News, and we hope that you will return again next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news.
Why ChatGPT may be a blessing and a curse for agencies
Martech
APRIL 4, 2023
How will these changes affect agencies? “I Advances in generative AI will likely affect content creation across the marketing profession, at brands and agencies alike. This means smaller organizations can in-house tasks they might have previously depended on agencies to execute. Creative work at agencies. “In-house
Elevate B2B Marketing News Weekly Roundup: B2B Buyer Trust Data, LinkedIn Tops 1 Billion Users, & Google’s $2B AI Investment
Top Rank Marketing
NOVEMBER 3, 2023
Have you come across your own important B2B marketing news item we haven’t yet covered? Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope that you’ll come back again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.
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How the Right Blog Writing Service Can Boost Tech Company Traffic
Marketing Insider Group
MAY 4, 2020
Tech is a world that’s constantly changing and evolving, with news and new developments happening every day. When you outsource your content to a marketing agency, you’re not only ensuring that your content is of high quality. Or you might need all the services of an integrated content agency. Generating content ideas.
TopRank Marketing Prepares for Next Level of Growth with New CEO, Donna Robinson
Top Rank Marketing
SEPTEMBER 7, 2023
Today I have very big news to share : TopRank Marketing has named a new President and CEO of the agency, Donna Robinson. With over 25 years experience in the marketing industry, Donna has deep agency leadership experience at top shops including space150 and 7 years as CEO at Collective Measures.
Google to make political ads disclose AI content
Martech
SEPTEMBER 7, 2023
The search engine explains the consequences of not adhering to its rules in the Google political content policy: “Non-compliance with our political content policies may result in information about your account and political ads being disclosed publicly or to relevant government agencies and regulators.” ” Why we care.
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MarTech’s event marketing experts to follow
Martech
MARCH 15, 2023
David Adler David is CEO and founder of BizBash , the event marketing news site he started in 2000. Before that he was the founder and CEO of paidContent and ContentNext, which he sold to UK’s Guardian News and Media in 2008. It’s a constantly changing field, with ever evolving technologies. Before that he was V.P.
Event Marketing 107
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36 Digital Marketing Experts You Need To Follow On Social Media
SocialPilot
FEBRUARY 9, 2024
Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Mari is coauthor of Facebook Marketing: An Hour A Day and author of The New Relationship Marketing.
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What is retail media – and why it’s taking over in 2024
illumin
JANUARY 9, 2024
While retail media has been long established as critical to promoting goods and services at the bottom of the marketing funnel, larger media agencies have recently started to pay it the attention it deserves. Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works.
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Pharma marketing could shake up with Pfizer’s new generative AI
illumin
MARCH 14, 2024
Panayiotou states that “this innovative platform is designed to accelerate collaboration, ideation, and campaign development” between Pfizer and their agency partners around the globe. Final thoughts This isn’t just news about a company undergoing automation.
3 emerging influencer trends that marketers should watch
SmartBrief - Marketing
MARCH 17, 2024
According to news outlet Semafor , 2024 is poised to mark the emergence of the first major influencer-driven election. The good news is agencies and creators alike have become proficient in these processes and will only become more so in the next couple of years.
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Is martech the solution to the Hollywood writers’ and actors’ strike?
Martech
AUGUST 31, 2023
How news operations were built up in America. A: The practical answer is it’s usually different parties and different agencies who are touching these things. So, as you know, we’ve had digital agencies who worked on our brands’ display and banner ads and online video buys for years. And it got this free pass.
Sagefrog Leaps into 2024 with New DC Office
sagefrog
JANUARY 17, 2024
The award-winning Sagefrog team will leverage the new workspace to find fresh opportunities and bolster existing partnerships with clients based in the DC area. The agency currently operates from its Doylestown, PA, headquarters, and satellite offices in Philadelphia, Princeton, and most recent addition, Boston.
Content Marketing vs. Copywriting: What Are the Major Differences?
Contently
FEBRUARY 2, 2021
I define success, be it in content or advertising, the same way,” said David McMillan , an experienced creative director and copywriter at top agencies. I started as an ad copywriter, dabbled in public relations, grew into a head of creative at several ad agencies before shifting to being a practice lead at a management consulting firm.
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20 public relations stats to know for better communications outcomes in 2022
Sprout Social
APRIL 12, 2022
These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly. Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. Public relations professionals must wear several hats.
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6 content ideas for B2B social media marketing
The Lead Agency
FEBRUARY 12, 2023
Industry news and trends When companies constantly try to sell on their social media accounts, this can get old quickly for followers. Sharing industry news and trends, such as regulatory changes or advancements in technology, is one way to switch up your usual content. Company news Did you recently win a business award?
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Reporters Discuss the State of Journalism With Walker Sands in New York
Walker Sands
OCTOBER 26, 2023
Magazine, Motherboard and CNET joined me to talk about the state of journalism, the ways news consumption is changing, misinformation on social media, and (of course) AI. The conversation quickly turned to the ways news consumption has changed. More Americans than ever are relying on social media as a news source.
The 2023 B2B Influencer Marketing Report: Key Insights & Takeaways
Top Rank Marketing
NOVEMBER 7, 2023
The report is good news for B2B marketers. The good news: That 50% were more likely to report their program as extremely successful in raising awareness and credibility. Help from a skilled and knowledgeable agency can be a deciding factor for the success of your program. This year, 85% reported they had a program.
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Elevate B2B Marketing News Weekly Roundup: Marketers Increase Social Spending & LinkedIn Updates Newsletters
Top Rank Marketing
AUGUST 25, 2023
Have you found a top B2B marketing news item we haven’t yet covered? Thank you for making time to join us for this week’s Elevate B2B Marketing News, and please return again next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news.
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Gartner: Marketing budgets slashed in 2021
Martech
SEPTEMBER 2, 2021
29% of work outsourced to agencies has been brought in-house. . Scott Brinker of Chief Martec had a fairly positive take on the news. That has meant the re-allocation of dwindling resources: bad news for external agencies and publishers offering offline ad inventory. hardly indicates strong growth).
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Gen Z teens are watching YouTube ads and recalling what they’ve seen
Martech
AUGUST 29, 2023
The news comes after YouTube reported a 4.4% He said: “These findings are already convincing many of our advertising partners — agencies, media companies and brands — to double down on YouTube as their top video advertising channel.” That’s according to Precise TV and Giraffe Insights research. Why we care.
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How small publishers can monetize increased traffic during COVID-19
Liveintent
NOVEMBER 2, 2020
“People are clamoring for credible news, so they’re going back to visiting local media sites directly,” says Fran Wills, CEO of Local Media Consortium, in a recent Real Time Banter webinar. The biggest problem is that advertisers are blocklisting COVID-19 news coverage, afraid to run their ads alongside negative content.
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This week’s roundup of the latest AI martech products and news
Martech
JULY 13, 2023
To help you here’s our roundup of the AI martech products, platforms, features and related news from the past week. Dig deeper: Top 5 XR and AI marketing trends in 2023 Business news Google’s Bard has added more languages and privacy features. Releases Tidio ’s Lyro is an AI chatbot built for small and medium businesses.
How to Hire the Best SEO Content Writers on the Internet
seo.co
JANUARY 13, 2022
The good news is that you have plenty of other options for hiring SEO content writers to execute on your content strategy. Marketing agency. The second popular option is to work with a digital marketing agency that has its own in-house writers. So is a news reporter or a fiction writer. How to Find an Agency.
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Why CMO-as-a-Service is the Best Fit for Startups
Sage Marketing
FEBRUARY 10, 2024
There is an age-old debate that all startups face when it comes to marketing – the choice between hiring in-house marketing or bringing on a CMO as a service agency. If it’s unfamiliar to you, CMO as a service for startups is a model where companies outsource their marketing needs to a team or agency of experienced professionals.
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Multicultural curation is the future in marketing and advertising
Martech
DECEMBER 10, 2021
Rochon is CEO and Chief Creative Officer at Kastner, one of the few Black leaders in the international agency space. ” It’s a mind-set too and one often lacking in agencies that reach, he said, for the lowest common denominator. It made national news. As an agency, what do you do? Where inspiration comes from.
How to Send a PR Pitch That Resonates During a Major News Cycle
Contently
APRIL 4, 2019
Given that there’s so little tolerance for cold pitches on a calm day ( see Twitter for real time examples of marketer-directed rage ), it’s no great mystery why you’ll find an even less receptive audience during a blizzard of news. That will get your news public without any awkward conversations. Keep to your beat.
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Sagefrog Leaps into 2024 with New DC Office
sagefrog
JANUARY 17, 2024
The award-winning Sagefrog team will leverage the new workspace to find fresh opportunities and bolster existing partnerships with clients based in the DC area. The agency currently operates from its Doylestown, PA, headquarters, and satellite offices in Philadelphia, Princeton, and most recent addition, Boston.
Marketing giant ‘admits it listens to your conversations to sell targeted ads’
Martech
DECEMBER 19, 2023
Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on consumers through microphones in smartphones, TVs and smart speakers. Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising.
AI for all: How anyone can create AI solutions
Martech
SEPTEMBER 20, 2023
At my agency, we were faced with just that question. ” We trained generative AI with PR knowledge and created a testing ground for press releases, Snooze or News. We are a marketing and PR agency, not a development firm. ” In our case, it was more like “realization was the spark for innovation.”
Marketing AI 113
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How CMOs should respond to ChatGPT’s marketing impact
Martech
MARCH 14, 2023
ChatGPT has been taking over every social media feed and news headline since its debut in late 2022. Staff should be sourced and evaluated on the ability to act as editors and supervisors for machine-generated marketing copy and proposals, such as agency creative briefs. This article was co-authored by Nicole Greene.
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How Much Should You Budget for SEO?
seo.co
OCTOBER 18, 2021
The good news is that you can target long-tail and have a positive ROI on your SEO services, no matter what your budget is. The good news is that if you’re on a tight budget and need SEO services, there are still affordable options out there. Ultimately, you should approach a “cheap” SEO agency with caution.
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Elevate B2B Marketing News Weekly Roundup: Longer B2B Buying Cycles, AI Marketing Usage Study, & WhatsApp Gets Screen-Sharing
Top Rank Marketing
AUGUST 11, 2023
Have you a top B2B marketing news item we haven’t yet covered? Thank you for taking the time to join us for the Elevate B2B Marketing News, and we hope you’ll return again next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news.
Buying Cycle 92
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accelerate agency finalist in 3 categories for 2023 UK Digital Excellence Awards
accelerate agency
DECEMBER 6, 2022
accelerate agency has been shortlisted in three categories in the 2023 UK Digital Excellence Awards. They are: SEO Campaign of the Year – B2B Best Outreach Campaign SEO Agency of the Year The first two nominations recognize our work with Dialpad, which won the Campaign Effectiveness Award at the US Agency Awards in November.
accelerate agency finalist in 3 categories for 2023 UK Digital Excellence Awards
accelerate agency
DECEMBER 6, 2022
accelerate agency has been shortlisted in three categories in the 2023 UK Digital Excellence Awards. They are: SEO Campaign of the Year – B2B Best Outreach Campaign SEO Agency of the Year The first two nominations recognize our work with Dialpad, which won the Campaign Effectiveness Award at the US Agency Awards in November.
accelerate agency finalist in 3 categories for 2023 UK Digital Excellence Awards
accelerate agency
DECEMBER 6, 2022
accelerate agency has been shortlisted in three categories in the 2023 UK Digital Excellence Awards. SEO Agency of the Year. The first two nominations recognize our work with Dialpad, which won the Campaign Effectiveness Award at the US Agency Awards in November. They are: SEO Campaign of the Year – B2B.
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