SocialPilot

FEBRUARY 9, 2024

Kristina Halvorson Kristina is the author of ‘Content Strategy for the Web’ She is the CEO of Brain Traffic, a well-recognized content strategy agency. On Linkedin, he actively posts about email templates, adaptive HTML formatting, and other aspects of email marketing. On LinkedIn, he talks of churning good quality content.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

APRIL 5, 2018

Buy ads on Google through Google Adwords. Best of all, unlike Google AdWords (which we'll touch on later), none of those businesses paid for their positions in these local results. Google AdWords. By testing different keyword variations using PPC, you can quickly figure out which keyword will send you quality traffic.

Google 78

Google Adsense Tools Doubleclick 78

Adobe Experience Cloud Blog

JUNE 30, 2016

Dropping eight places on page 4 of search results isn’t going to impact your organic traffic, but dropping two places on page 1 probably will. Organic Traffic is a Better SEO Metric than Ranking. Search traffic is the real goal behind improving search engine rankings, so a greater emphasis should be put on your efforts here.

Work Management 92

Work Management Lead Ranking Lead Scoring SEO 92

Hubspot

OCTOBER 31, 2019

Whether you're conducting a blog traffic audit or analyzing the success of your most recent social media campaign, it's undeniable that data is an integral part of any marketing role. DashThis lets you to select a template and then automatically fills that template with your data, greatly streamlining the reporting process.

Marketing Analytics Tools 76

Marketing Analytics Tools Marketing Report Enterprise Management Work Management 76

Oktopost

AUGUST 3, 2021

Dashboards will generally include social media metrics , key traffic sources , email click-through rates, and even bounce rates. . Google Adwords campaign dashboards. This tool is most useful for B2B marketers who want to use Google Data Studio for a Google Adwords or marketing analysis dashboard. SEO-focused dashboards.

Work Management 62

Work Management Marketing Management Marketing AI Marketing Automation Services 62

seo.co

NOVEMBER 16, 2020

Set up listings, drive traffic to these listings, and use an ecommerce platform to streamline the transactions. Many entrepreneurs and bloggers generate healthy revenue streams by selling things like templates, email swipe files, digital guides, and other resources that can be used to save time, organize digital assets, or offer guidance.

Marketing Websites 78

Marketing Websites Digital Asset Management Mobile Advertising Advertising Agencies 78

Sharpspring

NOVEMBER 10, 2020

By incorporating the right internet marketing tools into your digital marketing toolbox, you can increase your brand awareness, attract new leads, generate more website traffic and dramatically boost your revenue. Take advantage of pre-designed templates to get your content uploaded. 6 – Social Media Ads. 2 – Google Ads.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Hubspot

NOVEMBER 29, 2012

You use a template. That's why we created a free PPC campaign management template that will help you -- or if you're an agency, the clients you're running campaigns for -- set up a full-funnel campaign structure that follows PPC best practices. Alright, got your template handy? Alright, got your template handy?

PPC 28

PPC Template Work Management Marketing Management 28

KoMarketing Associates

APRIL 24, 2014

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. I always find it interesting that “SEO” gets put in an isolated category. Mobile Marketing.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Hubspot

JUNE 18, 2012

So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? If it's because you're intimidated by Google's AdWords interface, we get it. Using the Keyword Tool on AdWords. First, Create a Killer Keyword List.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. The following is an excerpt from our discussion, I hope you enjoy it.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Optinmonster

MAY 25, 2021

Do you want to learn how to create a landing page for AdWords, but you’re not sure where to get started? AdWords, now known as “Google Ads,” is one of the best advertising platforms at your disposal. That’s why, today, we’ll teach you how to create and optimize a landing page for AdWords.

Landing Pages 59

Landing Pages Adwords Optimization Top of Funnel 59

Customer Experience Matrix

OCTOBER 19, 2010

Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media. Alsa also provides prebuilt templates for standard campaign workflows. The user interface and functionality are perfectly nice but not exceptional.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

B2B Marketing Insights - WE

MARCH 16, 2022

Google Keyword Planner – This is a tool that is built into the Google AdWords platform. It allows you to research keywords and see how much traffic they are getting. These content connections or content hubs are a great way to drive website traffic for your primary keywords to several pages on your site.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Biznology

NOVEMBER 5, 2013

Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. the perfect template (Responsive, HTML5, swipeable?),

Spending 80

Spending Paid Search Agency Google SEO 80

NuSpark Consulting

APRIL 13, 2012

A number of tools exist to measure traffic and demographics of websites, in order to determine options for a targeted display advertising plan. Managing paid search campaigns can be done easily through Google’s Adwords platform or Microsoft’s Adcenter. Digital Audience Research. Here’s the link to some paid search management tools.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2013

Having the ability to report on and analyze website activity, as well as where the traffic is coming from, is vital to your online success. Once you have tools in place to analyze this data, you can optimize traffic sources that result in more lead traffic, ultimately increasing conversions on your site. Mobile Traffic.

Sales Qualified Leads 48

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Churn Rate 48

Optinmonster

JUNE 5, 2022

So using geotargeting to boost your local search position can increase your traffic, leads, and sales. You can search for this template or browse to find one you like. This’ll take you to the OptinMonster campaign builder, where you’ll see the campaign template. Getting more traffic from a certain geographical area.

Conversion 113

Conversion Tagging Click Rate Display 113

Valasys

JANUARY 23, 2023

Discover Ad Networks and Online Advertising Sites Marketers should concentrate on the three main sponsored advertising channels in Google AdWords. If you want mobile traffic, boost your mobile bid adjustment. Concentrate on Long-Tail Keywords High-traffic keywords might have a hefty cost per click.

Small Business Marketing 40

Small Business Marketing PPC Paid Search Agency Lead Ranking 40

LeadSquared

SEPTEMBER 11, 2013

You are using Landing Pages to: — Convert visitors to leads from traffic sources, like Adwords, Bing Ads, Facebook, etc. You would like to create landing pages quickly using industry specific templates, and still have the ability to modify/design all the elements of the Landing Page.

Practices 52

Practices Marketing Management Landing Pages Adwords 52

WebMarketCentral

NOVEMBER 10, 2009

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

Adwords 20

Adwords Tactics SEM Tips 20

seo.co

APRIL 11, 2021

Froogle used Google’s web crawler index to offer a simple price comparison service that eventually became a branch of Google AdWords. Google Shopping can only increase traffic to your product. Merchant Center provides an optional template for you to use. Product listings would appear alongside regular search results.

Work Management 107

Work Management Google Marketing Budget ROAS 107

Hubspot

MAY 25, 2016

If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Use this paid advertising budget template to map out your costs before your launch and update it throughout avoid end of the month panic! Cost Per Conversion (CPC).

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

TrustRadius Marketing

JANUARY 8, 2020

These top 5 competitors were chosen based on comparison traffic on TrustRadius. The scheduling of email content can be a large task but with easy flow templates and the ability to schedule a month in advance it makes a daunting task manageable.” ~ Megan Collins | Marketing Director | The Office Connection. Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Hubspot

OCTOBER 24, 2013

2) Use It as an SEO Template. Here''s an example of an SEO template created in Excel that can make your life a whole lot easier. 3) Use It to Keep Track of AdWords Campaigns. If you’re doing it right, your Google AdWords campaign probably isn''t a walk in the park. 5) Use It as a Traffic and Leads Goal Calculator.

Top of Funnel 28

Top of Funnel Adwords Paid Search Agency Planning 28

Customer Experience Matrix

JULY 20, 2009

These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software. Adding these items to an evaluation template is not especially difficult. Information can come from sources beyond the lead itself.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

NuSpark Consulting

JUNE 8, 2013

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Unbounce provides ample landing page templates that can be customized for lead generation. Paid Search. Online Display. Doubleclick. Trade Desk. Additionally, A/B tests can be implemented as well.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Convince & Convert

DECEMBER 14, 2015

Step 1: Start With Your Content Calendar Template. Targets keywords with massive amounts of monthly searches to capture traditional organic traffic. How they’re generating traffic and focusing on converting that traffic into paying customers. It sounds simple, and it is. You just have to actually do it.

Planning 110

Planning Content Work Management Custom Publishing 110

Hubspot

NOVEMBER 28, 2014

You can use our SWOT analysis template , or simply draw four boxes on a piece of paper, similar to the illustration below. Some examples of opportunities might include that paid social distribution as it isn''t as competitive as Adwords campaigns or generating leads from long-form ''how-to'' content. How to Do a Content SWOT Analysis.

SWOT 28

SWOT Top of Funnel Marketing & Strategy Content 28

Single Grain

MAY 18, 2023

In this article, you will learn about the Ads / AdWords account audit checklist, including the value that it will provide to your business. You will also have access to a free template checklist that you can use for your pay-per-click audit to improve your overall ad rank on the Google search network!

Paid Search Agency 52

Paid Search Agency Template Cost Per Click Ads 52

Adobe Experience Cloud Blog

MAY 1, 2017

Author: Wesley Parker Today AdWords is almost synonymous with digital advertising —most marketers are aware of or already using AdWords to target their audience with ads online. Generating more leads from Google AdWords can be tough once you reach a certain threshold. You can do this using this simple template: .

Adwords 134

Adwords Lead Generation Tactics Lead Scoring 134

Marketing Insider Group

MARCH 7, 2021

You can use the online program and its huge collection of free templates and graphics to create everything from blog and social graphics to presentations, flyers, posters and infographics. You can track everything from your website traffic to visitor demographics to help you improve your pages. Analytics, Keyword Discovery & SEO.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Hubspot

JANUARY 9, 2014

Before launching into a campaign, take stock of the current traffic to your site and the leads and customers generated by similar campaigns in the past. Jumpstart: SMART goal-setting template. Jumpstart: A collection of templates from HubSpot to help you create your offers. Jumpstart: Social media publishing schedule template.

Planning 28

Planning Inbound Marketing Campaigns Paid Search Agency 28

B2B Marketing Insights - WE

JUNE 29, 2018

If you’re still not sure how to form your positioning statement, use this template: Name of business is (or makes/offers/etc.) If you’d like to learn more about digital citations, check out our article about how local SEO can increase traffic to your business. Google AdWords. yourselfers who need supplies and expertise.

Marketing & Strategy 74

Marketing & Strategy Marketing Strategy B2B Marketing Planning 74

LeadSquared

SEPTEMBER 11, 2014

There are multiple templates available for you to choose from. This becomes more important if you have high volume of traffic visiting your page. You would need to use a tool for this or set up the conversion appropriately in respective places from where you are driving traffic. Question 8. How can we calculate conversion rates?

Landing Pages 52

Landing Pages Webinar Metrics Conversion Optimization 52

Brandpoint

JULY 12, 2018

In this post, we cover the basics of a case study and then provide a template to help you create a case study that will win over prospects. Also consider paid search, like Google AdWords , and bid for similar keywords that your competitors are using. Example: “Increase website traffic by 30 percent.”

Case Studies 63

Case Studies Case Study Top of Funnel Studies 63

Hubspot

AUGUST 8, 2019

Google Ads (formerly known as AdWords). With this platform, you’ll reap the benefits of a low CPC and highly engaged traffic. You can measure brand awareness through social engagement, surveys, and direct traffic. Site traffic is a great goal if you have high quality content throughout your website.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76