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4 Unique AdWords Audiences and How to Effectively Market to Them

KoMarketing Associates

At the time, platforms such as AdWords didn’t offer much for ad personalization. With the use of Google Tag Manager, advertisers are able put users in an audience based on how far they scroll down the page. As advertisers utilize these platforms to gain more awareness, they can also use it to create a unique audience in AdWords.

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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

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What SEOs Can Learn from AdWords - Whiteboard Friday

Moz

Taking the time to know the ins and outs of AdWords can improve your rankings and on-site experience. So I'm going to talk about four things today that you can learn from AdWords, and really these are easy things to get into in AdWords. You can probably just get in there and look at it yourself, or talk to your AdWords person.

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27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Pro Tip: Available for the United States and Canada is a Primary Dimension named Metro. Pro Tip: Count of Sessions helps to breakdown the New vs. For B2B service providers with login through your site, you will want to create a specific View that excludes your login Users from reporting to increase accuracy of marketing performance.

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12 Tips to Write Better SEO Content

KoMarketing Associates

In this post, I’ll highlight 12 tips that will help you write better SEO content to achieve your keyword ranking and traffic goals: Choose the Right Topic. Take advantage of tools like AdWords Keyword Planner or SEMRush to identify a set of keyword targets related to your business. Assign a Keyword Target. Final Thoughts.

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Benefits of Linking AdWords and Analytics

KEO Marketing

AdWords and Analytics, both among the most popular services offered by Google, can each be valuable tools for marketers. Most likely, businesses that are running AdWords campaigns already have an Analytics account and have linked the two. Auto-tag your ads. That allows for more richly detailed Analytics reports.

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8 B2B SEO Tools to Improve Rankings & Dominate Search Results

KoMarketing Associates

Pro Tip: Run competitors’ sites to see where they are getting inbound links from and what their top pages are. analyze html titles, meta descriptions and heading tags, find duplicate pages, generate sitemaps, review blocked URLs, and more. Google Adwords Keyword Planner. Google Adwords Keyword Planner.

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