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4 Unique AdWords Audiences and How to Effectively Market to Them

KoMarketing Associates

At the start of online advertising, there was a “one-size-fits-all” approach to generating clicks. At the time, platforms such as AdWords didn’t offer much for ad personalization. Since then, thanks to the sheer amount of data now available, the world of online advertising has become more about the individual than the big group.

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27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Pro Tip: Available for the United States and Canada is a Primary Dimension named Metro. This is based on DMA (Designated Market Area) and allows for the easy aggregation of city-level data. Pro Tip: As digital ABM continues to grow for B2B marketers, you may find some hidden gems in this report based on the ISP/NSP used by visitors.

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8 B2B SEO Tools to Improve Rankings & Dominate Search Results

KoMarketing Associates

Pro Tip: Run competitors’ sites to see where they are getting inbound links from and what their top pages are. analyze html titles, meta descriptions and heading tags, find duplicate pages, generate sitemaps, review blocked URLs, and more. Google Adwords Keyword Planner. Google Analytics.

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12 Tips to Write Better SEO Content

KoMarketing Associates

In this post, I’ll highlight 12 tips that will help you write better SEO content to achieve your keyword ranking and traffic goals: Choose the Right Topic. Take advantage of tools like AdWords Keyword Planner or SEMRush to identify a set of keyword targets related to your business. Assign a Keyword Target. Final Thoughts.

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11 Expert PPC Guides, Tips and Techniques (and One Rant)

Webbiquity

Given that PPC advertising is likely to play an important role in your online marketing mix , how can you most effectively target your ads? How to Handle the AdWords Ad Rotation Changes by Search Engine Watch. How to Handle the AdWords Ad Rotation Changes by Search Engine Watch.

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6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

To gain visibility in Google Product Listings (IE, Google Shopping results) however, you need to connect your Merchant Center to Google AdWords, and pay (per click) for visibility in shopping results. Similar tagging vocabularies are used but wrapped directly around the embedded code used for the video. Include a transcript of video.

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Paid Search for B2B: Mistakes to Avoid When Implementing and Strategies to Utilize for Successful Campaigns

Launch Marketing

Paid search for B2B marketers can be an exciting and optimal way to generate leads and conversions, but it’s key to follow the best practices to optimize campaigns. Discover key insights and best practices in online marketing activities such as paid search and more in our In-Depth Digital Strategy for B2B Marketers white paper.