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Best of 2008: AdWords Tips and Tactics

WebMarketCentral

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords.

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Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

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SEO Tool Review: SEMRush

WebMarketCentral

SEMRush offers a powerful suite of SEO and search marketing tools , particularly for those who've already done the basic SEO work and perhaps have an AdWords program running, but want to take efforts to the next level. The tool also provides a "related keyword report."

SEO 20
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SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean

WebMarketCentral

Google's content network can be a valuable addition to any AdWords search marketing program. The click-through rate is typically lower (as it is for display ads in general, as prospects see your ads while reading content rather than specifically searching for your product or service), but conversion rates are generally similar.

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7 Ways NOT to Select an SEO Consultant

WebMarketCentral

The problem is that any business area or profession that experiences unusual growth (think ad-supported "free" online services in 1999, or real estate from 2002-2008) inevitably attracts, along with some very bright people committed to their new craft, a less savory crowd of opportunistic, incompetent or even unscrupulous entrants as well.

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How to Develop an SEO Keyword List

WebMarketCentral

Try to think like a prospective customer—what phrases would they likely use to try to find the product, service or information you offer?—rather Not all of the terms that a keyword suggestion tool identifies as "related" to your initial list will really apply to your product, service or information.

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Examining Google's Practices

WebMarketCentral

Not content merely to let AdWords users bash each other over the head in bidding wars, Google continues to introduce "innovations" that can seem to be more about improving its own results than those of its advertisers. which will come into play for your Adwords listings in the near future.by