Trending Sources

A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  For B2B firms, AdWords offers a number of conversion metrics to consider in optimizing campaign performance. You can target top and bottom funnel. End Game.

Drive More Revenue With AdWords: Everything B2B Marketers Need To Know

bizible

(Finally, a past-due update for our AdWords For Lead Gen guide -- everything you need to know about AdWords to successfully generate leads AND drive more revenue.). When it comes to marketing for B2B companies with a sales team, search engine marketing (SEM) is particularly important. CLICK TO TWEET. So What’s Different About The Updated Version?

Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

NuSpark

That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. With that as a backdrop, we are now going to focus on some AdWords features that your digital marketing firm may be missing. AdWords allows you to compare results between Google and partners. Search Networks. Device Management. Advanced Location Options.

How to Upgrade Your B2B Marketing Strategy with AdWords

Hubspot

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. AdWords offers many ways to beef up your search ads with extensions, and you should use as many as possible. The biggest downside of AdWords is the character limit. And with HubSpot's Ads Add-On , it's easy to manage both content and AdWords campaigns in one platform. Win-win!

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Specific to Google AdWords : do we opt into the  Google Search Partner Network  or do we only appear on Google.com. How Much Am I Spending? All questions should start with the PPC budget.

Best Google AdWords Tips and Tactics of 2010

Webbiquity

There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Google Instant) and changes within AdWords itself. How can you use AdWords reports to fine-tune campaigns? When should you use the AdWords Editor? Ways to Leverage Adwords Search Query Reports by PPC Blog. Where do image ads fit in the mix?

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

Modified broad match keyword in Adwords: +How +To +Pay +per +click.  . Modified broad match keyword in Adwords: +Pay +per +click +techniques.  . Modified broad match keyword in Adwords: +Pay +per +click +articles.  . Modified broad match keyword in Adwords: +Pay +per +click +results.  . Modified broad match keyword in Adwords: +Pay +per +click +top.  . Awareness. 

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7 Recent or Unique Google Adwords features you should be utilizing today.

NuSpark

When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads.  With the new enhanced Adwords, you can now promote offers within your ads if you are a brick and mortar store.  Subscribe to newsletter. Subscribe. Get updates.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

The ABC’s of A/B Testing with Adwords

EMagine B2B Blog

Lucky for online advertisers, A/B testing in Adwords is now easier than ever. Tired of sales complaining about lead quality? For your next marketing/sales meeting have a brainstorming session and gather new offers. Since most sales or product-focused employees work directly with your customers they usually have great insight. udience is King. Branded vs. Non-Branded.

A/B 36

How the Long Tail AdWords Approach Works for Blogger Outreach

Biznology

So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising.  cascade of small sales made by people who were so well targeted to that they were powerless to resist. Another thing you’ll learn is that AdWords can rapidly burn all your cash with nothing to show for it. complicated auction.

6 Ways to Reduce Wasted AdWords Spend

Hubspot

Even though I think Google AdWords is one of the greatest advertising systems there is, I’m the first to admit that Google makes it really easy to waste your money. A lot of the default settings in AdWords are there to maximize your reach -- which is great if you want the highest possible number of clicks. What methods do you use to lower your spend on AdWords? Bad idea!

How Labels works in Google Adwords; benefits of the new feature

NuSpark

For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. Here’s an example using one of my clients that sells training programs to sales managers to improve the effectiveness of their sales meetings: Label: Research.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Google Adwords Changes You Want to Know

Vertical Response

If you’re already using Google Adwords to run your pay-per-click (PPC) campaigns, you may have noticed some changes within your Adwords campaigns recently. The post Google Adwords Changes You Want to Know appeared first on VR Marketing Blog. In February, Google released the option to upgrade to Enhanced Campaigns. What does this mean for you and your business?

Influencer marketing tools of the trade

Biznology

While influencer marketing is PR, you need to treat it like sales. Content Marketing Influencer Marketing Public Relations Social Media Marketing AdWords Apple Inc. Central processing unit Coconut oil Digital marketing Google Google AdWords Google Play Internet marketing tools ios iPad IPhone iPod marketing Mobile appWe’re off to the races! OK, now on to tools. Love it!

Trade 89

How to Optimize Google AdWords with Offline Conversion Tracking and Marketo

Modern B2B Marketing

Author: Jon Miller Google AdWords is one of the most important marketing channels for almost every company, and the ability to measure and optimize for conversions is one of its most powerful capabilities. Until now, however, the AdWords conversion tracking tools have only worked for basic online conversions, such as a lead submission (form fill-out) or e-commerce transaction.

Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads

Vertical Response

Should you bet your marketing dollars on Google Adwords – the search engine behemoth’s online advertising service? Google Adwords are targeted based on search terms (and sometimes location, for brick and mortar businesses). Make sure you know your objective (subscribers, downloads, sale, etc.) Are you using Google Adwords, Facebook ads or both? Be specific.

Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords

Vertical Response

Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? Keyword selection is a critical process that requires you to look at the keywords that will ultimately result in sales, or conversions. These are only a few of the many reports Google Adwords offers. Negative keywords.

Google’s April 22 AdWords Announcement

Fathom

Today, in great anticipation, Google hosted a live stream of their new announcements of upcoming products, enhanced reporting, and new insightful tools for AdWords users. In case you missed today’s Google AdWords Announcement , here’s a quick rundown of what was introduced: Innovative Ads. Bulk Actions – bulk editing and changes available directly in the AdWords interface.

Surefire Social introduces SurePulse “webmaster tools”

Biznology

Blog, tweet, schedule, update all your review sites, engage, retweet, check in on your AdWords campaign, see how your pages are performing across all channels and platforms, organically and otherwise, all from the comfort of  SurePulse. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses. It seems like SurePulse is surely set up to do it. It was quite a crew.

Tools 75

10 secrets to research the best SEO keywords

Biznology

As a content marketer, you easily find that search engine optimization (SEO) can kill your online sales and prospects if not executed properly. Confirm with Adwords First. Before you decide on your keywords, test to see what comes up with an Adwords campaign. The amazing thing about Google Adwords is that it practically does the research for you. SEO is a puzzle to some.

Know Thy Competitor: Using Adwords Auction Tool to Assess Competition

Fathom

Luckily in pay-per-click (PPC) advertising Google Adwords has a fantastic tool to help you know your enemy, aka competitors. More than just a flat list of names, Adwords orders the list by highest threat level to lowest threat allowing you to focus your attention on the enemy that matters most (in Sun Tzu’s time this would have been Genghis Khan and his Mongolian Hoard!!). Great!

Influencer outreach is more PR than marketing or advertising

Biznology

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Ask for too much money (to make ’em go away, though they often pay). Payola, baby! Let ’em know you mean business.

A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Using the Keyword Tool on AdWords. Creating a Google AdWords Campaign. Right.

CPC 38

Ways B2B PPC Advertisers Deal with Ad Blindness on Google AdWords

KoMarketing Associates

AdWords Sitelinks. Image and Product Ads are great for B2B marketers that offer direct sales on their sites. Best of all, AdWords advertisers still have access to the performance of this type of keyword traffic. B2B Google AdWords Search Engine Advertising We can do this by  maximizing geography  and  ensuring visibility. Maximize Real Estate. Communication Extension.

8 ValueTrack Parameters For Better AdWords Campaign Data

KoMarketing Associates

ValueTrack is an easy-to-use AdWords URL-tagging feature. When collecting sales, lead, or revenue data, it’s also important to be able to trace it back to the keyword level. Using this tracker, we go one step deeper: we can use valuetrack to assign a specific keyword string to a lead or sale. Why is it important? network}. the Display Network). Why is it important?

How to Use Google Ad Extensions to Boost Visits to Your Retail Store

Vertical Response

If you have a retail store, you can highlight sales, promotions, or popular items. SEO/SEM ad extensions adwords callout extensions google google adwords local business location extensions paid search PPC retail review extensions search engine marketing SEM sitelink extensions sitelinks social extensionsThere are no additional fees for using ad extensions. Location Extensions.

Ads 50

Failing at Paid Search? Maybe You’re Just Measuring It Wrong.

The Point

Are you trying to generate downloads, registrations, page views, sales leads, qualified leads, sales? Don’t stop tracking at leads, because you’ll have no idea how many of those leads are qualified, or which are converting into sales. Don’t stop tracking at sales, because you’ll have no idea how those sales are generating additional lifetime value. And so on.

Social Media is Like Riding a Bike

Biznology

When social media newbies toss their leg over their brand new social media superbike, they’ll more than likely end up exhausted, scared, emotionally scarred, freaked out, and — if you haven’t put yourself into the hospital — you’ll put that $15k bike right up there onto Craigslist for a fire sale, never to return. Oh, and purple. Take A Safety Course. No armor.

Google has carnal knowledge of social

Biznology

What this means is that your social media team can no longer b t you when it comes to how effective their social media campaigns are and how effective they are in channeling your followers, friends, and all those Likes into your sales and conversion funnel. Twitter and Google have made amends. In the past, this was not the case. This is no longer the case. And not only Twitter, either.

The Complete Display Ads Overview For B2B Marketers

bizible

Display is primarily used for brand awareness and you can upload email lists to “warm up” leads to your brand prior to sales outreach. At the most basic level are marketers who use only Google AdWords to measure performance. AdWords alone is sufficient for marketers who only want to know whether their ads are being seen and if they are generating clicks and form fill outs.

3 Reasons to Use RLSA in Google Shopping

Fathom

If that user continues to search, the advertiser can bid more to get back in front of that user to help in closing the sale. Blog Feed Consumer brands / Retail e-commerce Digital Advertising AdWords Google AdWords Google Shopping internet marketing Online Marketing Paid Search ppcRemarketing lists for search ads (RLSA) is not a new concept—it has been around since 2013. 

19 Reasons to Use Google Analytics for Your Business

Sazbean

AdWords Integration If your company advertises through Google AdWords, Google Analytics will provide you with data according to keyword, group or campaign. The data includes the number of clicks, displays, itemized costs, conversion rates and whether the ad led to a sale, or another predetermined goal. Let’s get down to business! 1.

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Affiliate marketing is an agreement between a publisher and an advertiser where the publisher receives compensation for every click delivered and/or every sale made of the advertiser’s product or service. For example, a sale might begin with an ad, lead to an email campaign, and end with a phone call from a sales person. AdWordsCarMax banner ad. Also see: Ad Serving).