KoMarketing Associates

JUNE 5, 2014

ValueTrack is an easy-to-use AdWords URL-tagging feature. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. B2B Online Marketing Blog Search Engine Advertising'

Adwords 120

Adwords Campaigns Advertising Agencies Lead Ranking 120

KoMarketing Associates

JULY 6, 2016

So, by now, several of you have been given access to Google AdWords expanded text ads beta , which offers some really exciting and sweeping changes to the length and parameters of ad creative. Multiple Display URL Paths for Testing.

Adwords 121

Adwords Ads CTR Mobile Advertising 121

LeadSquared

FEBRUARY 8, 2019

Links are arguably the biggest asset for any digital marketer, and it’s not difficult to see why. Also referred to as a URL, a link is a gateway to your marketing campaigns. Let’s just say digital marketing would be largely impossible without URLs to click. What is a Tracking URL?

Landing Pages 52

Landing Pages Adwords Lead Ranking Lead Scoring 52

KoMarketing Associates

MAY 3, 2018

Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

KoMarketing Associates

JUNE 26, 2018

While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. Brand-related ad copy (headline, descriptions, URL, etc.). Branded Paid Search. Third Party Business Listings.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

MARCH 22, 2018

Is your company in a niche or expanding to a new market? Both Google AdWords and Bing Ads do the following: Match the content on your landing page to relevant search queries. Pull the relevant URL from your website without you needing to enter it as a Display URL. Identify the Best Keywords for Niche Markets.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

Martech

OCTOBER 31, 2022

Google Analytics URL Builder — create a UTM tag on the page you are on UTM IO — Google Analytics URL Builder to bulk create UTM tags. Google Tag Assistant is a Chrome extension that ensures Google tags such as Google Analytics, Google Tag Manager, Adwords Conversion Tracking and more are working correctly. For WordPress.

Marketing Analytics Tools 111

Marketing Analytics Tools Resources Analytics Google 111

Webbiquity

JANUARY 10, 2010

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

Adwords 100

Adwords Tips PPC Tactics 100

LeadSquared

NOVEMBER 23, 2016

A few months ago, we conducted a webinar on Google Adwords. Among all the questions about keyword match types, conversion rates and campaign structure, there was one question that kept appearing – how to increase CTR in Google Adwords? These tips would help you increase your Adwords CTR too. Call-out extensions.

CTR 52

CTR Adwords Google Click Rate 52

Biznology

JULY 13, 2017

A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget. Influencers. Event tracking. Custom Pages.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing & Strategy 132

LeadSquared

JUNE 7, 2013

With so much to gain from this advancement, adding Social Extensions to your Google Adwords ad campaigns will surely be a great idea. I have already discussed the benefits of Google Adwords Social Extensions in my previous blog post. Steps to Setup Google Adwords Social Extensions in your enhanced ad campaigns.

Adwords 52

Adwords Google FAQ SERP 52

LeadSquared

JUNE 30, 2013

Well this is possible if you enable Google Adwords Sitelinks Extensions in your ad campaigns. I have already discussed the benefits of using Sitelinks Extensions in my previous blog post on Google Adwords Ad Extensions Benefits. Login into Adwords > Select the Campaign in which you want to add sitelink extensions.

Adwords 52

Adwords Google CPC Cost Per Click 52

Contently

DECEMBER 3, 2020

Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. With so many marketing channels available, determining content’s role in revenue is a logical way to keep executives bought-in and budgets flowing. So, what’s the catch?

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

QuanticMind

JANUARY 4, 2018

Gear up for the new year with new AdWords experience features to run more-successful promotions, target and segment prospective customers and enhance your PPC testing. Google started rolling out the new AdWords experience back in 2016, and now it’s the main interface for most PPC marketers. Promotion extensions. Ad variations.

Adwords 40

Adwords Cost per Acquisition Features CPA 40

QuanticMind

MAY 23, 2018

The AdWords experience has changed a lot over the years, but one feature remains important for PPC advertising success: Quality Score. AdWords Quality Score is an aggregate metric Google uses to determine the relevance of your ads to the search queries they’re optimized for. Breaking Down Quality Score for Adwords.

Adwords 40

Adwords Lead Ranking Lead Scoring Optimization 40

KoMarketing Associates

APRIL 16, 2015

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. Google AdWords Features History.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

QuanticMind

JULY 12, 2019

Here’s how to consider this in your Google Adwords audit, and make the right changes to optimize. Most marketing managers ignore PPC competitor keyword targeting when building their own keyword lists. Is their CPA acceptable for your marketing goals? Is your landing page URL functional? Can your USP be improved?

Adwords 40

Adwords PPC Cost per Acquisition Google 40

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website. Screaming Frog.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

LeadSquared

OCTOBER 4, 2013

“We’re making it faster and easier to restructure your campaigns and build out new ones with the ability to copy and paste in the AdWords interface.” Recent upgrades have made Adwords more interesting and efficient to help marketers grow their business online. Benefits of using Copy and Paste in Google Adwords.

Adwords 52

Adwords Google Keywords Ads 52

LeadSquared

APRIL 5, 2013

What is Google Adwords Quality Score? Google Adwords Quality Score measures the quality and relevance of your ad campaigns , keywords and landing pages from a visitor’s perspective. How does Adwords Quality Score works? Adwords Quality Score for each keyword is calculated looking at variety of factors.

Adwords 52

Adwords Cost Per Click Ads Google 52

KoMarketing Associates

JULY 19, 2016

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. SERP Snippet Optimization Tool. What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

LeadSquared

MAY 24, 2013

Google Adwords Ad Extensions have been around for quite some time now, but many of us are still unaware of the benefits of these extensions. Therefore, let’s dig deeper today to find how Google Adword extensions can help you get the best out of your PPC Marketing efforts on Google. Great work! What will make you stand out?

Adwords 52

Adwords Paid Content Paid Search Agency Cost Per Click 52

DAGMAR Marketing

JANUARY 5, 2022

If you’re responsible for running a website or creating marketing campaigns, you want to know as much as you can about where your traffic is coming from. UTM strings are tags or add-ons you put at the end of URLs you want to track. When someone clicks on a URL with a proper UTM string, this event is recorded in your Analytics account.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Schubert B2B

FEBRUARY 18, 2022

Google is the most widely used search engine in the world, owning about 86% of the market share. These include the aforementioned Aherfs and SEMrush, as well as Google Adwords and Google Trends. Your URLs should be descriptive and easy to read. Use your keywords as part of the title, URL and meta description.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

LeadSquared

AUGUST 22, 2013

A Remarketing Tag, which is a small snippet code available on Google Adwords, has to be added to all the site pages (even on the landing pages). A Remarketing Tag, which is a small snippet code available on Google Adwords, has to be added to all the site pages (even on the landing pages). Question 4. How do Remarketing ads work?

Adwords 52

Adwords FAQ Webinar Metrics Google 52

LeadSquared

AUGUST 30, 2013

The all new Google Keyword Planner has replaced the Adwords Keyword Tool, with its unique features and user -friendly interface. The good news is that, this tool is not only beneficial for SEO purposes, but also for your PPC marketing tasks. To know more about Google Keyword Planner, read Adwords Blogpost. For Example: 3.

Adwords 52

Adwords Keywords Cost Per Click Budget Programs 52

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. Can we run Adwords campaigns for Adsense approved website? Question 1. Question 3.

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

Anyword

OCTOBER 28, 2021

Google AdWords Ad Copy Character Limits. Finally, Google ad copy guidelines now state that Google will automatically extract the ad’s domain from the final URL, but you can still enter a customized URL path. . Time to break out those Google AdWords ad copy templates so that you don’t get one of those terrible rejections!

Copywriting 97

Copywriting Paid Search Agency Ads Google 97

Contently

AUGUST 2, 2021

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Let’s take a look. Google Analytics.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Contently

MARCH 20, 2018

Tools like Google AdWords keyword planner and Moz’s Keyword Explorer help users make sure you’re getting the most out of your keywords. With so many brands and publishers creating content, it’s imperative to make sure your work appears close to the top of relevant searches. Thankfully, you don’t have to do it alone.

SEO 164

SEO Adwords Keywords Small Business Marketing 164

Biznology

APRIL 12, 2017

It’s not often that you’ll hear a content marketing guy tell you that a big investment in SEO isn’t for everyone. But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign. Bigger isn’t always better.

SEO 136

SEO Optimization Adwords Keywords 136

Brandwatch Marketing

OCTOBER 25, 2023

Measuring brand awareness divides marketing. It is viewed by some as a pointless exercise, an accumulation of vanity metrics that bears no relation to marketing ROI. Sharp states that brand recall is improved with a consistent and ubiquitous logo and tagline, by celebrity endorsements and traditional mass marketing.

Branding 96

Branding Brand Identity Advertising Benchmark Eye-Tracking 96

EMagine B2B Blog

MAY 26, 2015

May 4th felt similar to the night before Christmas as search marketers around the globe anxiously awaited the first Adwords live stream event in years. This bidding option was released a few years ago, but many B2B marketers do not use it. A dynamic search campaign simply requires a URL.

Cost per Acquisition 40

Cost per Acquisition Adwords CPA Keywords 40

Convert

APRIL 19, 2021

Keep This in Mind Before Funneling Google Adwords Traffic to A/B Tests. When you send a Google Adwords click to an A/B test, you are directing a high intent, hard-won lead Google has gauged to be a good fit for conversions on your site to a potentially suboptimal experience (if your variant can’t beat the control). Here’s why.

Traffic 52

Traffic Paid Search Agency Lead Scoring Lead Ranking 52

KoMarketing Associates

JULY 22, 2016

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). This explosion in technology has overwhelmed marketers with data they don’t feel like they understand or control. Utilizing UTM tracking codes within campaign destination URLs is critical to the accuracy of Google Analytics.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

JULY 22, 2016

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). This explosion in technology has overwhelmed marketers with data they don’t feel like they understand or control. Utilizing UTM tracking codes within campaign destination URLs is critical to the accuracy of Google Analytics.

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Google Paid Search Agency 0

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Its top 25 US-based search advertisers alone spent more than $1.3

Paid Content 100

Paid Content PPC Twitter Linkedin 100