Biznology

JULY 13, 2017

A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget. Influencers. Event tracking. Custom Pages.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Biznology

OCTOBER 17, 2017

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. Yes, please! John Heywood.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

MAY 16, 2016

As a content marketer, you easily find that search engine optimization (SEO) can kill your online sales and prospects if not executed properly. Online marketing is all about working within a niche. Confirm with Adwords First. Before you decide on your keywords, test to see what comes up with an Adwords campaign.

Keywords 133

Keywords Research SEO Adwords 133

Biznology

JUNE 6, 2018

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream. The Disconnect.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Biznology

APRIL 12, 2017

It’s not often that you’ll hear a content marketing guy tell you that a big investment in SEO isn’t for everyone. But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign. Bigger isn’t always better.

SEO 136

SEO Optimization Adwords Keywords 136

Biznology

NOVEMBER 30, 2011

B-to-B marketers are often guilty of laziness when it comes to testing their communications, whether it’s testing the copy approach, the layout, the offer or the target audience. I work with a company that offers employee benefits programs, and markets to HR professionals. Image via Wikipedia.

B to B 80

B to B Adwords Planning Paid Search Agency 80

Biznology

NOVEMBER 25, 2019

Bottom line: your amazing app is only the easiest 20% of the equation, the other 80% is marketing, advertising, and community-engagement—which really should include app store optimization (ASO). We as marketers can effectively, efficiently, and powerfully get the scoop in real-time, amplifying the good and correcting the bad.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. It’s about relating, it’s about engaging. Like this post?

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Biznology

FEBRUARY 22, 2013

Designed to integrate mobile campaigns into AdWords more completely, the change has been met with a number of questions and concerns. It’s fantastic that AdWords now recognizes this fact. Want to learn more about how to improve sales, increase conversions, and reduce the costs from your search marketing? Check it out.

Campaigns 80

Campaigns Adwords Mobile Advertising Cost Per Click 80

Biznology

APRIL 21, 2014

Somehow, it always seems to be analytics season in the world of search marketing. One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend. e-Commerce Paid Search Search Marketing Web Metrics AdWords Big Data Google Search Engine Marketing Search Engines'

Paid Search Agency 80

Paid Search Agency Spending SEM Adwords 80

Biznology

MARCH 26, 2012

This is not news to Internet marketers. But when it comes to search engine advertising, like Google AdWords, you need to think about your offer and call to action a bit differently. Always a popular and productive offer in business markets, where buyers need detailed information as part of their purchase process.

Search Marketing 80

Search Marketing B to B Marketing Management Adwords 80

Biznology

NOVEMBER 19, 2012

SEO is about measuring website and marketing effectiveness and, with the learning, making adjustments to attract more people who take the actions you want. Here are 10 SEO measurements every marketer should know. Return on Investment (ROI) : It’s the final word on the success of any marketing campaign. M Invest) / ( $0.5

Cost Per Click 80

Cost Per Click SEO CPC Marketing Analytics Tools 80

Biznology

JUNE 7, 2016

Blog, tweet, schedule, update all your review sites, engage, retweet, check in on your AdWords campaign, see how your pages are performing across all channels and platforms, organically and otherwise, all from the comfort of SurePulse. DMV Marketing Gods & Goddesses. It seems like SurePulse is surely set up to do it.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Biznology

NOVEMBER 23, 2016

I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. I’ve been thinking about some of the things a marketer could do with this new capability. And the response shot up. Like this post?

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Biznology

DECEMBER 22, 2015

Pre-order Outside-In Marketing by James Mathewson and Mike Moran. . It’s just like investing in the stock market: brokerages and agencies always have the advantages; and, high-revenue corporations can just absorb some bad decisions as part of a larger plan (which is, they can afford to make bad decisions). Want to learn more?

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Biznology

NOVEMBER 5, 2013

Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. This is something we do seasonally.

Spending 80

Spending Paid Search Agency Google SEO 80

Biznology

OCTOBER 18, 2013

Is paid search part of marketing? Vic Drabicky clearly feels it’s the latter, boldly proclaiming on Marketing Land , “Today, the marketing aspects are all but gone from paid search.” Is paid search part of marketing? Of course paid search is marketing. Image by None via CrunchBase. Is it true?

Paid Search Agency 80

Paid Search Agency Search Marketing Work Management Marketing Management 80

Biznology

OCTOBER 2, 2012

When I started in digital, what I did was called new media marketing. Then it became social media marketing, then blogger outreach, then digital PR and digital marketing. The Social Media Marketing Cheat Sheet (kevinanchi.wordpress.com). How to Use Google Adwords to Select Keywords (softwaresolutionshowto.com).

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

MAY 18, 2015

The biggest lesson is this: the more you think of search as being a silo that is not affected by any other digital marketing trends, the less successful you will be at search. When Google pioneered AdWords, it first used clickthrough rate, and now uses myriad factors that try to identify better quality search results.

Paid Search Agency 80

Paid Search Agency Clickthrough Privacy Adwords 80

Biznology

AUGUST 16, 2011

I have a theory that both where you end up on search results as well as how much money you can make advertising AdWords ads via AdSense depends not merely on SEO or surfing the right trends or even finding the long tail sweet spot, but also on how quick, responsive, reliable, and durable the server that hosts your blog or site is.

Adsense 80

Adsense Industry CMS Google Long Tail Marketing 80

Biznology

JUNE 23, 2015

While this surely has benefits for you when it comes to your site’s search engine optimization (SEO) and your company’s search engine marketing campaigns, it really comes to its own depth in Google Analytics. on a ten-minute delay rather than immediately — now now now — across the screen of a Bloomberg Terminal.

Google 80

Google Marketing Analytics Tools Adwords Social Media 80

Biznology

NOVEMBER 14, 2017

It’s a great shortcut for your sales and marketing team–but not even that will help with SEO. ” Hook your bespoke and Google-pandering landing page to all the services : Google AdWords , Google Webmaster Tools/Google Search Console ; Bing Webmaster tools and Yandex Webmaster tools. Google hates cheating. the better.

Domain 149

Domain Keywords Optimization SEO 149

Biznology

OCTOBER 1, 2013

Facebook Object Debugger: A valuable tool for marketers & businesses (socialmedia.biz). Reputation Management abraham chris abraham lincoln Brent Franson Google Google AdWords mtv video music award polly wood Search engine optimization' Related articles. Are you using updated keywords for your business? socialmedia.biz).

Work Management 80

Work Management Adwords Paid Search Agency Marketing Management 80

Biznology

FEBRUARY 18, 2013

Are you paying attention to your mobile marketing yet? A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). Does your company use mobile marketing?

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Biznology

OCTOBER 1, 2010

This week I had the privilege to be a panelist at the first Local Marketing Exposition (LMX), held in Virginia Beach, VA. The idea behind this first-time event was to provide expertise in all areas of marketing (both online and offline) into one place so SMBs and the local business community could learn. by Frank Reed.

Internet Marketing 80

Internet Marketing Work Management Paid Search Agency Marketing Management 80

Biznology

OCTOBER 21, 2013

And these things are different for different markets, audiences, and groups. The creative component of native advertising is content marketing, i.e., messaging intended to attract rather than interrupt consumers. We need to put in place a foundational content strategy prior to native advertising (or content marketing) executions.

Paid Content 80

Paid Content Optimization Media Advertising Agencies 80

Biznology

OCTOBER 4, 2012

I used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. That was until I read the second edition of Vanessa Fox’s Marketing in the Age of Google. in the end-to-end marketing and communications workflow in future posts.

Keywords 80

Keywords Allocation Paid Search Agency Adwords 80

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Should either of these happen, what happens to your marketing plan? Image via Wikipedia. Both paid and natural search continue to offer businesses excellent growth opportunities for the foreseeable future.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Biznology

NOVEMBER 10, 2015

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

AUGUST 20, 2014

With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. So why then are so many marketers dissatisfied with mobile search? Much, much harder.

Paid Search Agency 80

Paid Search Agency Mobile Advertising POS Business 80

Biznology

JANUARY 26, 2011

Andrew Goodman is a writer, paid search expert, and SearchManager Advisor to American Express OPEN , the credit card AMEX markets to small businesses. Andrew is the long-time editor of the Traffick blog and the author of Winning Results with Google AdWords. Why should search marketers care about the Microsoft-Yahoo!

Paid Search Agency 80

Paid Search Agency Paid Content Mobile Advertising Cost Per Click 80

Biznology

NOVEMBER 4, 2014

Now, you can replace your expensive market researchers with robots! In the past, you would either use your years of experience to guesstimate or you would do some serious market research to ascertain what other folks are charging for the same or similar products and services, checking once-in-a-while and only a few obvious competitors.

Pricing 80

Pricing Price Enterprise Management Merchandising 80

Biznology

JANUARY 31, 2012

While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist. There is a lot of bad science in social media marketing.

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

JANUARY 10, 2012

So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

JANUARY 28, 2014

And it’s all for market data. It all comes down to revenue generation: AdWords, ad networks, and back-office partnerships and deals with other ad networks and revenue-generating schemes. Content Marketing Organic Search Search Marketing Slider Google Search engine optimization'

Google 80

Google Advertising Agencies Cross-Selling SEO 80

Biznology

DECEMBER 14, 2010

Search has become such a popular marketing channel because almost everyone uses search. But maybe the right marketing channel for you is one that attracts a more narrow (i.e., Don't be afraid to rethink your marketing channels if you discover the best objective you can hope to achieve isn't worth your time. Set your objectives.

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Biznology

FEBRUARY 5, 2013

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? The same thing is true when it comes to your website.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80