Remove keyword sales
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Inside Adwords: Exploring The Differences Between Smart Display Campaigns & Custom Intent Campaigns

Stevens & Tate

Not only are PPC ads a great way to bring in more traffic, they are incredibly cost-effective and are particularly useful for trying out new keywords or copy. It’s why Google AdWords continues to be popular with advertisers. Inside AdWords’ Smart Display Ads Smart display ads are ads that are automated by Google.

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Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

NuSpark Consulting

Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords. Google of course has been tracking ecommerce data for years, but never the complexities of a B2B sale.

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How to Optimize Ads and Save Money on Google AdWords

NuSpark Consulting

If so, then using Google AdWords is an ideal solution. Unlike growing traffic organically through search engine optimization, you have to pay for AdWords. You pay for everyone Google AdWords sends to your landing page. An AdWords ad is deceptively simple. Up Your Google AdWords Quality Score. And yet again.

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A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark Consulting

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. For B2B firms, AdWords offers a number of conversion metrics to consider in optimizing campaign performance.

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Cost Per Click Reduction Strategy in Google AdWords

NuSpark Consulting

The click costs, coupled with perhaps an average conversion rate landing page, and a long lead-to-sale process, can lead to a paid search ROI less than ideal. Supercharge long-tail keywords. Review your seed keywords (1-2 keywords in the query), and expand them with longer-tail versions; those with 3 or more words in the query.

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The Role of Google Adwords in Your B2B Strategy

Lake One

Google and Google Adwords is complex and continues to change rapidly. For B2B businesses, Adwords can be very challenging, but it can also be the catalyst to success in your overall campaign. . Google Adwords and Your B2B Strategy. Just like any other tool in your toolbox, Google Adwords plays its own critical role.

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Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

NuSpark Consulting

That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. This is mostly likely to happen when the keyword query, ad, and landing page offer are all aligned. AdWords allows you to compare results between Google and partners. Query — I need this. • Search Networks.

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