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8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History. Google AdWords Features History.

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Understanding Where Your Traffic is Coming From with UTM Tracking Codes

DAGMAR Marketing

In a perfect world, you would simply log in to your Google Analytics account and all of the information you need would be automatically available to you—but we don’t live in that ideal marketing world. The campaign source identifies the source of your traffic, such as Facebook, a newsletter, Google My Business page, etc.

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Google unmasks the anonymous with Google Authorship

Biznology

Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. Google wants to triangulate real name with as much online behavior as possible. Google’s conflicted.

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Increase Click Throughs with Compelling Meta Descriptions

ClearVoice

Google displays up to 160 characters of your meta description, so make every word count. Your meta descriptions should be under 160 characters because that’s the maximum Google will display on the search results page. Think of your meta descriptions as mini-Twitter posts — with a bit more room for keywords and a call to action.

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Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark Consulting

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. I have an ebook I use for lead generation, called A Strategic Guide to Lead Generation using Pay-Per-Click and Google Adwords.

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Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark Consulting

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. I have an ebook I use for lead generation, called A Strategic Guide to Lead Generation using Pay-Per-Click and Google Adwords.

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Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

Visitors to the microsite can click through to learn more about successful campaigns, engage with social media, and sign up to receive a “Brand Olympics” newsletter. Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016.

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