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8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

Google AdWords Features History. The recent launch of Google’s AdWords Features History timeline was what prompted me to write this piece in general. With AdWords becoming such a significant part of many of our clients’ online marketing initiatives, keeping up to date on changes and enhancements is critical.

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Understanding Where Your Traffic is Coming From with UTM Tracking Codes

DAGMAR Marketing

The campaign source identifies the source of your traffic, such as Facebook, a newsletter, Google My Business page, etc. This is an optional tag and can be skipped if you have connected Adwords and Analytics accounts that have auto-tagging feature turned on. Social Media UTM Examples: Newsletter Tracking.

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Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

Visitors to the microsite can click through to learn more about successful campaigns, engage with social media, and sign up to receive a “Brand Olympics” newsletter. Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016.

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How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

Email Blasts / Newsletters. If the B2B organization is already building or currently have a robust email marketing or newsletter list, crafting an eye-catching and engagement email campaign could help gauge and increase user interest for new solutions and offerings. Custom Social Media Graphics.

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Increase Click Throughs with Compelling Meta Descriptions

ClearVoice

If you remember when Twitter posts were limited to 140 characters, you already have a sense of how much you can cram into 160 characters. Think of your meta descriptions as mini-Twitter posts — with a bit more room for keywords and a call to action. Every site except Twitter used its name in its meta description. Make it unique.

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Newsletter. Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. Split up the paragraph into a series of tweets you can share on Twitter. Learn more in A Strategic Guide to Lead Generation using Pay-Per-Click and Google AdWords. Online News Release.

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Ultimate Guide to Measuring Social Media ROI

Sprout Social

Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. You hear stories of how the top companies are “dominating” on social media, and how it’s where your audience is, so you have to be active on sites like Facebook, Twitter, Instagram, etc.