Webbiquity

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Google Instant) and changes within AdWords itself.

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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

How can you utilize rich media ads to take advantage of the coverage provided by Google’s content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns?

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Where Google Moved Your Digital Cheese

Webbiquity

update , Google has been busy moving the cheese for many marketers, webmasters and SEO professionals. Produce great content, it will attract “natural” links, and your site will end up on page one of Google. This is where Google would really like you to go, because it’s how the company makes money.

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14 Fortuitous SEO and SEM Stats and Facts

Webbiquity

On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. Internet users. Image credit: MarketingProfs. Speed thrills.

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Why Google Glass Will Fail

Webbiquity

Google Glass, the search giant’s foray into wearable augmented reality technology, has generated considerable interest within and beyond the tech community, and generally positive press. Second, the appearance issue is easily fixable: make Google Glass look like aviator shades. Gaming: get off your couch!

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Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

For instance, with a $4,000 budget, it is wise to spread the campaign over few months invest in one channel at a time (spend first $1000 on Adwords in the first month, next $1000 on FB ads in next month and so on) and squeeze the channel altogether. For example, many businesses spend thousands of advertising dollars on Google Adwords.

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Three Web Analytics Tools Worth a Close Look

Webbiquity

Google Analytics (GA) is the baseline in website traffic monitoring tools. The PavaAI algorithm looks at 16+ million possible combinations of metrics within Google Analytics to identify the most important insights across all marketing channels, and offers data-driven recommendations to improve digital marketing results.