KoMarketing Associates

JANUARY 2, 2018

Some of the more common certifications, both free and with commercial license, relevant for B2B digital marketers in particular: Google Digital Marketing Certifications. Google AdWords & Analytics Certifications and Google’s Academy for Ads. Facebook Blueprint eLearning Courses / Certifications.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Hubspot

NOVEMBER 3, 2015

Inbound marketing campaigns are made up of a lot of different elements, making it easy to forget a piece of the puzzle if you're not careful. Do you have engaging tweets and Facebook posts going out at optimal times? Create your Google AdWords account and set budgets. Have you seen success with Google AdWords?

Adwords 28

Adwords PPC Advertisements Advertising 28

Hubspot

JANUARY 23, 2012

If you’re using HubSpot's Inbound Marketing Software , you’re probably happy to have all your core inbound marketing tools -- Lead Nurturing , Lead Intelligence , Email Marketing , Blogging , Social Media , SEO , Marketing Analytics , and more -- in one place. Install Zerys.

Inbound Marketing 28

Inbound Marketing Hubspot Software Landing Pages 28

ClearVoice

JANUARY 8, 2024

Use it to measure KPIs such as website visits, pageviews, bounce rates , and conversion rates HubSpot Analytics: Provides analytics for inbound marketing, sales, and customer service.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Hubspot

DECEMBER 14, 2016

2016 marks HubSpot’s 10th anniversary. When my co-founder Dharmesh Shah and I first started talking about the concept of inbound marketing, it wasn’t an evolution -- it was a revolution. Marketing became much more about the width of your brain than the width of your wallet. The Second Act of Inbound Marketing.

Inbound Marketing 28

Inbound Marketing Paid Search Agency Planning Adwords 28

Hubspot

MAY 29, 2019

To take your marketing strategy to the next level, we've outlined the following 16 digital marketing tools every marketer should have in their tool belt. HubSpot Marketing. HubSpot has several tools to help you grow your business, no matter what stage you're at. Google AdWords. Image Source.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Hubspot

JULY 18, 2019

PPC, or pay-per-click , is a form of search engine marketing (SEM) where an advertiser pays a publisher (such as Google or Facebook) every time the ad is clicked. they spend on AdWords. As a consumer, Adblock is amazing: it stops all those eerily targeted ads from popping up on your Facebook feed. What is PPC?

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

Strategic-IC

APRIL 30, 2018

Remember that 47% of buyers engage with your content 3-5 times before speaking to your sales people. - (HubSpot). This type of promotion helps to increase content visibility without incurring any additional marketing costs and works best when you have a well-structured content promotion calendar that promotes to the channels your buyers use.

Promotion 48

Promotion Traffic Tips Adwords 48

Outgrow

MARCH 11, 2020

If you're using inbound marketing to grow your SaaS company, then paid marketing channels is one way to drive awareness of your business and put all that great content to work. Here are some of the top paid marketing channels for your SaaS business: Paid Search. Video Promotion. Examples of social media ads: 1.

Paid Content 52

Paid Content Paid Search Agency Advertising Channels Work Management 52

Hubspot

JUNE 7, 2010

When you ask someone with a successful social media presence how to build your own audience, the answer most often is, “Write a blog post, tweet it to your following, and share it on Facebook and LinkedIn.” But what if you do not have many followers on Twitter or Facebook Fans? Here is how we did it. First, it is cheaper.

Paid Content 28

Paid Content Inbound Marketing Lead Scoring Lead Ranking 28

Hubspot

AUGUST 8, 2019

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Paid advertising will help you rise to the top in a competitive market and be seen by potential customers who may not know that you exist. And, if done responsibly , PPC can be integral to your inbound marketing strategy.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

DECEMBER 9, 2011

This is an excerpt from our new ebook, Beyond the Facebook Business Page. Download your free copy to get more valuable insights into using Facebook for marketing. There are a number of ways businesses can use Facebook to support their marketing efforts. Let's review some of Facebook's targeting options: LOCATION.

Cost Per Thousand 28

Cost Per Thousand Facebook Advertisements Advertising 28

Hubspot

SEPTEMBER 22, 2016

In fact, earlier in 2016, HubSpot Research dug into how people interact with digital advertising, and it confirmed what many marketers have known for a long time: Consumers are actively avoiding our ads. For many businesses, the solution is simple: inbound marketing. Here's how marketers can start doing that.

Paid Content 28

Paid Content Advertisements Advertising Mobile Advertising 28

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

B2B Marketing Insights - WE

JUNE 29, 2018

Sign up for accounts that are relevant to your niche and customer-base–whether Facebook, YouTube, Twitter, LinkedIn, or other platforms–and own the space for your brand name. Google Keyword Planner is a good one, and you get it for free when you set up an AdWords account. Google AdWords. Facebook Advertising.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Atomic Reach

JANUARY 21, 2019

As HubSpot states, 55% of marketers say blog content creation is their top inbound marketing priority. Small businesses that want to gain an audience, increase traffic, which will increase the odds of making sales must learn about how to market their content properly. Is Content Creation Challenging?

Lead Scoring 91

Lead Scoring Lead Ranking Content Keywords 91

Hubspot

SEPTEMBER 25, 2015

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. At HubSpot, we held onto this notion for a while. Rather, it has made its way into your News Feed on Facebook and it's living alongside the updates of your connections on LinkedIn. That's a lot.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

AUGUST 1, 2018

Ecommerce marketers can use social media, digital content, search engines, and email campaigns to attract visitors and facilitate purchases online. Ecommerce marketing is just one community of marketers who can use the principles of digital and inbound marketing to convert visitors into customers.

eCommerce 53

eCommerce Planning SEM PPC 53

Hubspot

JUNE 24, 2012

Given the summer heat we've experienced this past week here in the Boston area, I was tempted to rename this week's roundup the 'Marketing Campfire.' Bring your s'mores, and gather 'round for something even more tantalizing than ghost stories: inbound marketing updates, freshly roasted from all around the web.

Google 28

Google Adwords Paid Search Agency Inbound Marketing 28

The Effective Marketer

JUNE 13, 2009

Back to the free marketing stuff. I am enrolled in a free course called Inbound Marketing University , created by HubSpot. As a marketer (HubSpot in this case) the question is whether sales will follow. Eagles rarely come back empty handed, though. But that’s another story. United States License.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Hubspot

MAY 14, 2015

Content marketing is nothing new to marketers all over the world. Many of us know it's the fuel that drives many of the key inbound marketing techniques across web, search, social, and email marketing. We found that marketers are using SEO tactics more than social media for organic content distribution.

Paid Search Agency 28

Paid Search Agency Content Marketing Planning Ad Frequency 28

Hubspot

MARCH 24, 2011

She shares some valuable tips for companies using Adwords and some common mistakes to avoid. How to leverage Adwords remarketing tools to target non-converters. To get the audio and the full transcript of the show, head to: Leveraging Adwords Pay Per Click ( PPC ) & Remarketing for your Business. Starting Out With Adwords.

Landing Pages 28

Landing Pages PPC Adwords Optimization 28

Hubspot

AUGUST 26, 2012

Here at HubSpot, we've been super busy preparing for INBOUND 2012. If you're one of the 2,500+ marketers attending, we can't wait to see you! It's always a good idea to come brushed up on your inbound marketing current events, though, so go ahead and take in our top five marketing stories of the past week!

Social Media 28

Social Media Ideal Customer Profiles Social Marketing Service 28

Hubspot

JANUARY 10, 2014

You just finished creating your latest asset for your inbound marketing campaign. Many companies make the mistake of only using one or two channels to market to their leads. But there may be other ways to strategically use social media to get more juice out of your marketing campaign. and then on Facebook.

Promotion 28

Promotion Advertising Channels Campaigns Landing Pages 28

Hubspot

JUNE 10, 2015

Social media advertising is a great tactic to use to supplement your other inbound marketing efforts. Social media has become a cornerstone of marketing strategy ; it doesn’t matter what industry you’re in, social media is a tool you should be using everyday to interact with consumers.

Paid Content 28

Paid Content Social Networks Advertising Agencies Advertisements 28

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

FEBRUARY 8, 2013

Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions. AdWords enables local businesses to advertise for a very specific location.

Paid Content 28

Paid Content PPC Cost Per Click Adwords 28

Hubspot

OCTOBER 1, 2015

Others specifically block things that could compromise a user's privacy -- which includes the tracking codes that provide marketers with information about visitors' activities on the page (like how long a person spends looking at the page or which other pages they look at on the website). 4) Take a more inbound approach yourself.

Paid Search Agency 28

Paid Search Agency Work Management Ads Mobile Advertising 28

Hubspot

DECEMBER 11, 2013

Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most. The 3 Most Important Facebook Updates of 2013. 1) Facebook introduced social search with Graph Search.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

MARCH 31, 2013

This has been an amazing week for inbound marketers. Well it seems this week, a number of companies have been working hard to bring us more tools and services to help track and calculate our marketing return-on-investment. And if there’s one thing inbound marketers love, it’s knowing how to calculate our ROI.

Mobile Marketing 28

Mobile Marketing ROI Paid Search Agency Mobile Advertising 28

Hubspot

JUNE 1, 2015

Next, you can take that keyword or phrase and enter it in Google AdWords Keyword Planner to see related ideas that can be turned into content based on search volume. HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.). Why are keywords so important for your evergreen content?

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

DECEMBER 12, 2013

These ads might appear on Facebook, Google’s search results pages, or any website that is part of the advertising network in which you participate. In fact, the average marketer using Google’s Display Network for retargeting is able to connect with 84% of the people tagged, 10-18 times per month. The Retargeting Process.

Paid Content 28

Paid Content Paid Search Agency Allocation Adwords 28

WebMarketCentral

SEPTEMBER 3, 2009

Use Facebook fan pages to help with SEO? Discover the answers to these questions and others here in the penultimate list of the best posts on social media marketing from the past year. tags: social media marketing Facebook fan pages SEO? How can you make a big splash in social media without a huge budget?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

Zoominfo

SEPTEMBER 17, 2018

Another top contender is the eCommerce Marketing Podcast by Arlen Robinson. According to the show notes on iTunes, The eCommerce Marketing Podcast walks you through everything that goes into eCommerce marketing — from inbound marketing to paid advertising to conversions. Need help with your Facebook ads?

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Hubspot

OCTOBER 9, 2014

You''re going to learn how to use remarketing strategies with the Google Display Network to dramatically increase the effectiveness of your inbound marketing efforts. To define an audience, create a new remarketing list in Google AdWords. Now, let''s dive into the solution. 7) Creative & Effective Remarketing Bid Strategies.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28