Circle Studio

NOVEMBER 8, 2018

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Outbrain

MARCH 19, 2019

The true power of pay-per-click (PPC) advertising is its ability to drive bottom-line results for businesses. Approximately two-thirds of people who click on a PPC ad do so to purchase a product. Plus, paid ads are said to raise brand awareness by 80% ! Those stats are not just reserved for Search Engine Marketing (SEM).

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

Webbiquity

FEBRUARY 7, 2010

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Geographic display—a global campaign needs a higher budget than one limited to one or a few countries.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

KEO Marketing

AUGUST 15, 2017

Did you know that content marketing could help your technology company reach both current and prospective customers? Effective content marketing strategies must start with the buyer persona top of mind. As such, high-quality content is critical. Five Technology Inbound Content Marketing Strategies.

Paid Content 48

Paid Content Paid Search Agency Top of Funnel Paid Social Agency 48

NuSpark Consulting

MARCH 3, 2016

There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. Make sure the release includes links to your website and other appropriate content.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

LeadSquared

NOVEMBER 22, 2019

Pay per Click ads are real puzzlers of the marketing world. Ultimately, after a series of hits and trials, we learned and came up with the best PPC marketing hacks. Now, we have the secret ingredients required for an outstanding PPC marketing campaign. Can you elaborate on top of the page bid option in AdWords?

PPC 52

PPC Lead Ranking Planning CTR 52

LeadSquared

JUNE 7, 2013

Social Media and Networking has been extremely beneficial to all businesses around the globe. With so much to gain from this advancement, adding Social Extensions to your Google Adwords ad campaigns will surely be a great idea. So, today I will discuss the steps to ad Social extensions in your ad campaigns.

Adwords 52

Adwords Google FAQ SERP 52

EveryoneSocial

AUGUST 24, 2020

If you currently work as a marketer or spent any time in the marketing department, you are well aware of the amount of B2B marketing tools currently available. After all, there are over 8,000 marketing solutions available to utilize (and growing). Best B2B Marketing Tools. Yes, you read that correctly.

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

Outbrain

AUGUST 1, 2022

By 2024, global online advertising spend is forecast to reach over $350 billion. When it comes to PPC – AKA Pay-Per-Click, or paid advertising – it’s really a matter of “be there, or be square.” That’s why 45% of small businesses use paid ads , And it’s why getting more familiar with PPC is a very smart career move, too.

Paid Content 29

Paid Content PPC Course Best Practices 29

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

QuanticMind

MARCH 27, 2017

The biggest search engine marketing conference of Q1 is behind us. Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. Join our webinar for even more actionable local search tactics. Let’s take a look now: 1.)

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

LeadSquared

MARCH 31, 2015

Last week, we discussed “How to Spot Trends to Create Content that Gets Discovered!” ” A number of interesting questions were asked during the webinar. If someone is searching for an examination topper, very likely it would be the parent or the student (potential customer) who is searching for it.

FAQ 52

FAQ Webinar Metrics Trends Adwords 52

NuSpark Consulting

JANUARY 21, 2012

If you’ve toured the NuSpark Marketing website, it’s evident that proper funnel optimization and lead management approaches must focus on the specific micro elements of the funnel in order for the entire lead generation process to work seamlessly. General B2B Marketing & Lead Generation. Content Marketing.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Directive Agency

MARCH 25, 2020

These giants continue to dominate the market share of revenue generated by the overall software industry. We coupled our insights generated from these companies and added our analysis of why your SaaS marketing team should be executing these pillars of demand generation on all cylinders. Organic Search. Activation.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Vidyard

FEBRUARY 12, 2015

That lesson comes in especially handy for marketers, who must share their content if they want to get likes and views and leads. With some of the options out there, you can set a very modest budget, or if you have the marketing budget, you can go really big. Through YouTube TrueView Ads. Again, you only pay per view.

Paid Content 51

Paid Content Promotion Video Marketing Adwords 51

Hinge Marketing

APRIL 27, 2015

This profile focuses on Brad Geddes, a Visible Expert for SEO and PPC marketing. How did this peripatetic marketing expert rise to the top of his game? Interestingly, the first step on his path to marketing success had nothing to do with marketing per se. To say that Brad Geddes is a Visible Expert is an understatement.

Paid Search Agency 48

Paid Search Agency Paid Content Advertising Agencies Enterprise Management 48

Hinge Marketing

APRIL 27, 2015

This profile focuses on Brad Geddes, a Visible Expert for SEO and PPC marketing. How did this peripatetic marketing expert rise to the top of his game? Interestingly, the first step on his path to marketing success had nothing to do with marketing per se. To say that Brad Geddes is a Visible Expert is an understatement.

Ideal Customer Profiles 48

Ideal Customer Profiles Paid Search Agency Paid Content Profiling 48

Hubspot

MAY 23, 2011

Google recently launched a big campaign to reactivate its dormant Adwords users with a $100 offer. I think it’s important to note that if you were to ask any businesses 4 or 5 years ago if they were marketing online , running PPC (pay per click) ads on Google Adwords would be the first, if not only, thing out of their mouth.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Search Marketing Adwords 28

QuanticMind

JUNE 20, 2017

What were the top search engine marketing takeways from the paid search experts at SMX Advanced 2017? SMX Advanced 2017 has come and gone, leaving paid search professionals with a wealth of new insights and best practices. Social and mobile behavior vs. Search. Let’s review.

SEM 40

SEM Mobile Advertising Funnel Advertising ROAS 40

LeadSquared

DECEMBER 2, 2014

A number of interesting questions were asked during the webinar on How to Get the Best Traffic to Lead Conversions from your Website. Those of you who missed the webinar, here’s a summary of some of the questions asked during the session. You can drive paid traffic using Adwords and Facebook ads. Question 1.

Traffic 52

Traffic Lead Scoring Lead Ranking Webinar Metrics 52

Sharpspring

OCTOBER 6, 2017

Marketers know this feeling well. Yes, to be a marketer is to know loss. Marketing automation offers a variety of tools to help brands minimize customer churn and inactivity. The most common strategy for re-engaging customers is email, but social and paid/display media are also very effective mediums.

Tactics 41

Tactics Campaigns Ad Frequency Planning 41

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Adobe Experience Cloud Blog

JANUARY 31, 2012

by Maria Pergolino I’m pleased to welcome Mike Nierengarten, Founder of Obility Consulting , an internet marketing company as a guest blogger. Mike has spent the last 7 years driving increases in revenue & lowering customer acquisition costs for his clients by optimizing their online marketing tactics. Individual Conversions.

PPC 48

PPC Optimization Conversion Paid Search Agency 48

Hubspot

AUGUST 1, 2012

You've weighed the pros and cons , and decided that experimenting with Twitter's PPC advertising feature is a good move for your business. Whether you're just looking for more followers or you want to increase leads and customers, Twitter has some great paid options that can help you complement your organic Twitter marketing efforts.

Paid Content 28

Paid Content Twitter Advertisements Advertising 28

LeadSquared

APRIL 5, 2016

I’m talking about the number of questions that came up at the ‘Google AdWords for Beginners’ webinar session and all the answers we had to write! It was the webinar that broke all records and created history in terms of webinar registrations in LeadSquared! So enough of the meandering. Any views on that?

Adwords 52

Adwords FAQ Paid Content Webinar Metrics 52

Webbiquity

SEPTEMBER 25, 2018

What content marketing channel do B2B marketers pretty much all agree is highly effective? And what potentially powerful B2B marketing strategy is perhaps the most overlooked? The webinar detailed seven conclusions from the report, which was based on in-depth interviews with senior B2B marketing professionals.

Work Management 252

Work Management B2B Marketing Marketing Management B2B Thought Leadership 252

Only B2B

FEBRUARY 1, 2023

Lead Generation Driven By Digital Marketing Online marketing strategies are used in the process of “inbound lead generation” to entice clients with useful and pertinent material. Additionally, they might aid in generating a profitable return on your marketing spend. What is a Lead?

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one. 1) Social Media Manager.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Brightedge

JANUARY 13, 2020

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education. Digital Marketing for Dummies. rating on Amazon, #53 in web marketing.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

KoMarketing Associates

SEPTEMBER 20, 2018

You either paid for them, or created content for them , or did something like an event or a podcast or a webinar. It refers expressly to online advertising. So much so that marketers named retargeting and remarketing as the most effective tactics for social media and search advertising earlier this year.

Paid Content 121

Paid Content Effectiveness Ad Frequency Marketing Automation Services 121

Directive Agency

JUNE 22, 2017

Whether you’re working at a B2B PPC Agency or are running the paid ads for your in-house marketing team, you’ve probably heard of AdWords Certification. To be honest, when I first started working in the space, I assumed “AdWords Certified” meant “yeah, I know my way around Google AdWords.”

Adwords 40

Adwords Advertising Agencies Paid Search Agency PPC 40

SnapApp

MARCH 21, 2018

. Marketing isn’t as simple as it used to be. With the amount of research now performed online — enabled by the vast amount of freely available content — buyers tend to qualify themselves, instead. . . Your role as a marketer has become more complex. What is Funnel Marketing? Full Funnel Marketing Strategy #4: Email .

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

LeadSquared

DECEMBER 30, 2015

As we say goodbye to 2015, here’s our final webinar blog post for this year. The last session, “How to Get Better at Lead Generation in 2016” was taken by LeadSquared’s Marketing Manager, Meenu Joshi. View the Webinar Recording. Online Marketing Tools & Tips. What is top bar?

Paid Content 52

Paid Content Lead Generation FAQ Webinar Metrics 52

Hubspot

NOVEMBER 15, 2011

So how do inbound marketers leverage the power of the mobile device to provide a personalized experience for the user while not intruding in their day-to-day lives? Here is a comprehensive list of great tips and tricks every marketer should know to master mobile marketing. Don't hide content behind multiple clicks.

Mobile Marketing 28

Mobile Marketing SMS Top of Funnel Webinar Metrics 28

NuSpark Consulting

JANUARY 3, 2015

As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving. In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. Content Marketing. I did my last one on online display in the fall. Search Marketing.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Optinmonster

MARCH 30, 2020

In fact, the tone of most social media posts lately feels like this: But before going all Jack Nicholson from The Shining on everyone, why not take this time to learn how to start a side business from home? Get paid to do what you love. Do Some Basic Market Research. Starting to go a little stir crazy? Be your own boss.

Business 94

Business Paid Search Agency Budget Programs Social Media 94

Huptech Web

JULY 7, 2022

billion people expected to make online purchases in 2023— you should chart out an online path so that everyone throngs to your store, and you get to capture a considerable market pie. Then you need to dedicate this type of eCommerce website to display, promote, and sell your products. Market study: E-commerce trends are volatile.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52