How to Optimize Your Product Listing Ads For More Clicks
Unbounce
FEBRUARY 23, 2022
So when you’re in the market for a new book or pair of shoes, instead of clicking on a plain old text link to Amazon or eBay, you’ll see a product listing ad at the top of your search results. Lower costs: Since product listing ads have a higher CTR than other ad formats, you can expect your CPC to be lower.
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