KoMarketing Associates

SEPTEMBER 9, 2014

In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” Competitive research is an interesting part of SEO. While I don’t want to give the entire presentation away, I do want to provide some tips on where to begin your competitive research and what to look for.

Research 120

Research SEO Press Tagging 120

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Heidi Medina She is a LinkedIn coach with years of experience in her pocket.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

DECEMBER 27, 2017

KoMarketing blog posts and news articles helped generate over 40 sales inquiries directly attributed to our website, over 1,200 inbound links, and thousands of social media shares. Baidu PPC Versus Google AdWords: 8 Key Differences. You will notice that three of our most impactful blog posts focused on the Chinese market.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Martech

SEPTEMBER 11, 2023

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. This type of efficiency allows marketers to scale personalized content across their company’s website, social media and email campaigns, and digital ad platforms such as Google AdWords.

Marketing AI 123

Marketing AI Generation Work Management Marketing Management 123

KoMarketing Associates

APRIL 27, 2017

AdWords Customer Match. These options allow you to add additional tactics and segmentation to your marketing initiatives in AdWords. As a component of our B2B online marketing programs, we often use Twitter to research and interact with decision makers and key influencers, as well as share content with interested users.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

The Effective Marketer

AUGUST 23, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Ghost Blogging Debate Done Right If there is a discussion that will never die is the Ghost Blogging debate. Blog at WordPress.com. Schaefer , another excellent blogger and marketer.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

Directive Agency

APRIL 11, 2018

Today, we’re going to talk about 3 B2B market research tools that we use every day here, at Directive Consulting. Here is the video above in blog format. B2B Marketing Research Tool #1: SEMrush. This is just one amazing way that you can use SEMrush for B2B market research. B2B Marketing Research Tool #2: SpyFu.

Research 40

Research B2B Marketing Long Tail Marketing Tools 40

KoMarketing Associates

MARCH 15, 2016

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. You can also promote your content on Twitter and LinkedIn to get it in front of more people.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

DECEMBER 29, 2015

TOP 10 KOMARKETING BLOG POSTS OF 2015. Well researched lists almost always do well. Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask by Joseph Vivolo. 10 Examples of Highly Impactful LinkedIn Profiles by Derek Edmond. 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing by Ryan Young.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

Contently

AUGUST 2, 2021

The report will also include which platforms people used to share the link so you know if most of your traffic is coming from Twitter, LinkedIn, and so on. As Divi Fernando points out on the Woorank blog , OWA offers three distinct features that many analytics programs like Google’s do not. per month.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

KoMarketing Associates

JULY 7, 2015

For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service. Custom Social Media Graphics.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Engagio

JULY 29, 2021

This is especially true of social media marketing, where the first step seems to be setting up accounts on the big four (Facebook, Twitter, LinkedIn and Instagram) regardless of whether your audience uses those platforms. This is where audience research is really important. Anything else is just wasted money.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

Hubspot

JUNE 26, 2019

To help you develop a less time-consuming and more profitable PPC process, this blog post highlights 12 PPC management tools and software. Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. This downloadable desktop application, formerly named AdWords Editor, can be used to create, track, and edit your Google ads.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Unbounce

APRIL 4, 2019

The blogs all say Facebook is for old people. And LinkedIn is dying, right? Google Ads (formerly AdWords). For instance, if you’re a popular retailer, like Nordstrom, or you fulfill a common need, like plumbing services, people head to Google first to search, research, validate, and then purchase. LinkedIn Ads.

Paid Content 111

Paid Content Paid Search Agency Ads Purchase Intent 111

Directive Agency

SEPTEMBER 12, 2023

Google Ads (formerly Google AdWords) are usually one of the first places a marketer looks because of the intent and direct attribution, but it does have a ceiling where you start experiencing diminishing returns. At first glance, it may sound like a good idea during the initial keyword research with the Google Keyword Planner.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Strategic-IC

JULY 18, 2018

Executing inbound marketing campaigns; from LinkedIn campaigns, to email workflows. Conducting prospect/ persona research for Inbound and ABM campaigns. Content writing (such as this and other blog posts!), Google Adwords for Mobile. Executing a variety of Facebook ad campaigns for both clients and the agency.

Paid Search Agency 54

Paid Search Agency Advertising Agencies Inbound Marketing Ad Agencies 54

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. 3 – Blog Posts. If you haven’t created a blog for your website yet, go ahead and do that. 4 – Email Marketing.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

NuSpark Consulting

MARCH 3, 2016

Company Blog. Write a blog post providing an overview of the white paper. Or post portions of the white paper via a series of blog posts. Promote your paper in your blog’s sidebar or widget or with a call to action at the end of the post. Post it out on LinkedIn groups, Facebook, and Google+. Newsletter.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Hubspot

MAY 29, 2019

Trello is a content management tool that many organizations use for brainstorming and strategizing content -- in fact, we use Trello at HubSpot to know when our blog posts are scheduled for publication. Google AdWords. Price : AdWords run on a pay-per-click model. Price : Paid plans range from free to $20.83 Image Source.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

The Effective Marketer

FEBRUARY 22, 2011

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

KoMarketing Associates

NOVEMBER 3, 2015

Image: Blue Nile Research. When I think of traditional keyword research, I think of the Google Keyword Tool (which I’ll get to in a bit). BuzzSumo helps with content research, influencer identification, brand monitoring, and you guessed it…keyword research! linkedin recommendation example. The results?

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

KoMarketing Associates

AUGUST 19, 2013

And even though this correlation has been debunked in it’s significance, one can’t argue with the connectivity Google+ has in it’s association with related search experiences like Authorship , AdWords Social Extensions , and broader search results personalization. Add Wendy: https://plus.google.com/110318861168574736733.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

The Effective Marketer

MAY 18, 2011

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

The Effective Marketer

JANUARY 7, 2011

The first is an interesting research done by Jasmin Cheng (from Twist Image) about creative briefs in the industry, and the second is a presentation by Nick Emmel on how to properly write a creative brief. Blog at WordPress.com. Big companies and small companies have different needs, and so their briefs are also formatted differently.

Creativity 100

Creativity Planning Work Management Marketing Management 100

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson? United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Contently

NOVEMBER 4, 2016

Facebook dominates for B2C, and LinkedIn dominates for B2B. LinkedIn, meanwhile, is all about, well, business. It’s where B2B marketers and salespeople go to find leads, research them, and make a sale. Blogs aren’t doing great. Facebook, with its massive reach ( now at 1.79 billion monthly users! )

Studies 60

Studies SEM Case Studies Adwords 60

The Effective Marketer

APRIL 6, 2011

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

KoMarketing Associates

APRIL 24, 2014

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. Here are some examples of how to squeeze even more SEO out of your B2B marketing initiatives, based on priorities outlined in MarketingSherpa’s research chart.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Vidyard

FEBRUARY 12, 2015

So you do your research, and you learn that video is the best way to engage audiences. Then you make some killer videos to market your brand and product, and you share them in all the ways that you can think of: you put them on your website, in your video hub, on your blog, on YouTube, and through all the social media channels.

Paid Content 51

Paid Content Promotion Video Marketing Adwords 51

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

LeadSquared

FEBRUARY 23, 2016

How we can use blogs and whitepapers for inbound marketing, and what kind of tool you suggest to curate in other places? Blogs and whitepapers are amongst the many formats of content (others include e-books, webinars and videos) that you can create as a part of your inbound marketing strategy.

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52

The Effective Marketer

OCTOBER 22, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

KEO Marketing

AUGUST 15, 2017

Keep in mind that most customers will do the majority of their research before contacting your company’s sales team. Blogs are an excellent way to attract visitors to your website and brand, and you can customize them to any stage in the buyer’s journey. Pay-per-click: Google AdWords retargeting. Use paid social media.

Paid Content 48

Paid Content Paid Search Agency Top of Funnel Paid Social Agency 48

Hubspot

MAY 25, 2016

If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. This type of promotion is higher commitment than reading a blog post, so it will be more expensive. This type of promotion is more light touch and cheaper.

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73