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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

It’s especially important for B2B companies to optimize for site speed because each missed lead could mean thousands of dollars of missed revenue. What percentage of PageRank is lost with a 301 redirect? What does Google think about advertorials, native advertising, and editorial content?

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Your competitors are doing SEO

Biznology

In the past, the combined authority of each page of each site would be its Google PageRank. Today, without a reliable PageRank, other sites, including Moz, have created their own ranking systems, including MozRank. Different sites and different links have different authorities. Organic search performance is a gift that keeps on giving.

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Does PageRank Flow Through Image Links? Interesting question on differentiation between the use of paid links and paid advertisements that incorporate links. “NoFollow” helps disclose that paid advertisements have goals outside of search engine ranking. Does PageRank Flow Through Image Links? Is There a Limit?

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Ultimate Guide and Review of Ahrefs for 2023

seo.co

However, there are many other tools in the search engine optimization industry that do essentially the same thing as Ahrefs, and sometimes they’re better suited to your individual needs. This can help determine a baseline value to work with when setting up advertising campaigns so that they’re worth their cost.

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Top 5 Reasons Web Marketing Now Relies on Content Strategy

Webbiquity

They also forward emails, share their RSS feeds, participate in online forums and promote content through word-of-mouse-advertising among their peers. If you chase Google’s algorithm to optimize your blog and content, you’ll be frustrated. When customers trust you, then Pagerank and other such measures matter far less.

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An Introduction to Black Hat SEO

Hubspot

Appearing in search results is vital for business growth, but there’s a right and wrong way of doing search engine optimization. White hat SEO is a much better method of doing search engine optimization. This bait and switch happened in a PPC advertisement but they often happen on organic results too. Paid Links.

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What’s wrong with search and social media marketing?

Biznology

Paid media also powered broadcast and print’s business models for decades, with broadcasters/publishers enjoying a comfortable living from fees charged to advertisers. Paid media is exactly what it sounds like: You pay someone to share your brand’s message. Traditionally, PR reflected the most common form of earned media.