The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

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Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

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Twitter Paid Content Paid Search Agency PR 125

Marketing Insider Group

FEBRUARY 16, 2012

And yet much of the B2B Marketing conversation is still on generating leads. This is why I believe we have a leadership gap in B2B Marketing today. This is why I believe we have a leadership gap in B2B Marketing today. Change is coming to B2B Marketing. Are you ready? The Future of marketing was digital?

B2B Marketing 100

B2B Marketing Enterprise Management B2B Thought Leadership B2B 100

NuSpark Consulting

OCTOBER 24, 2011

B2B buyers are time deprived and risk averse – and also enormously well informed. They resent and ignore interruptive marketing approaches such as advertising and cold calling. From the B2B seller side, ‘beating the bushes’, ‘cold calling’, ‘hunting’… whatever you call it, is less and less effective.

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MLT Creative

MARCH 1, 2012

If you’re reading this, there’s a good chance you’re also in B2B marketing. Until recently, I was possibly the least automated B2B marketing professional on Twitter. How does your Twitter account look to the rest of the world? Bots – More than 90% pumped out from an RSS feed.

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B2B Marketing Savvy

AUGUST 31, 2009

Other Popular Posts: Digital DeTox Tools Twitter Blurs the Line B2B Twitter Case Study Email The Scoopdog Team. For Twitter to evolve to a useful B2B platform, metrics must keep pace. For Twitter to evolve to a useful B2B platform, metrics must keep pace.

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Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. B2B buyers value peer connections above all else.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. The number one priority of B2B marketers? Generate Leads: 46%. . 57% say SEO.

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B2B Memes

MARCH 9, 2011

For B2B professionals, mixing social media and business requires a delicate balance of giving and selling, sharing and monetizing. I was reminded of how tricky this balance can be last Friday when I logged onto my RSS reader. For that reason, he’s now including “a modest amount” of advertising in his sidebar.

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B2B Marketing Savvy

SEPTEMBER 21, 2009

The team here is focused on bringing B2B marketing and social media discussion to a larger audience as we all work to use new tools so solve markeing and business communication problems. Twitter for B2B, Specifically. B2B Case Study: PR. B2B Case Study: Barriers & Lessons. B2B Twitter Case Study.

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B2B Marketing Savvy

AUGUST 25, 2009

If you like the read, please subscribe to my RSS feed. The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements. Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different.

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KoMarketing Associates

DECEMBER 1, 2015

More about this challenge: According to the Content Marketing Institute , 54 percent of B2B marketers in 2015 were challenged by “producing engaging content.” What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall. 6 Ways to Optimize Video Content like a B2B SEO Pro. Coming up with Fresh Content Ideas.

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B2B Thought Leadership Content Marketing Planning Thought Leadership 120

Chris Koch

JANUARY 22, 2010

Old beliefs about the relative value of earned media vs. advertising are all over the map—and probably need to be revised in the age of social media. Make a list of the people who subscribe to your blog through RSS and e-mail and match them up to your comments. RSS+comments=VIP. Use Twitter for blog PR. startups.com).

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B2B Marketing Savvy

JULY 21, 2009

Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop: SavvyB2B@gmail.com. As a result, customers, partners and yes competitors had been “following” the Twitter feed even though the company did not know and no one was tweeting. Cool – new business! It gets worse.

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Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

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Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Now, B2B content marketing’s agenda is to educate and inform customers and prospects. How are you using content marketing in your B2B marketing? The old ways of pushing out content is no longer effective. Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Anything Goes Marketing

MARCH 8, 2009

In a few short months, the group has 32 members without having done any advertising. Join the ITI Alumni group (now I can say that I have done some advertising). Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter.

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The Effective Marketer

JANUARY 11, 2010

You can follow any responses to this entry through the RSS 2.0 You can follow any responses to this entry through the RSS 2.0 Reply B2B Marketing Summit Shows Old Problems Persist « The Effective Marketer says: October 14, 2010 at 9:12 am [.] Good luck in your email marketing selection process!

Work Management 100

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Industrial Marketing Today

MAY 7, 2010

However, the role of B2B marketers is changing and evolving more into revenue generation. The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. (See Stay tuned as the role of B2B marketer continues to evolve.

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Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”

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Industrial Marketing Today

JUNE 29, 2010

Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. Professor Quelch provides the example of Intel and its very successful advertising campaign “Intel Inside.”

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Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. In other words, it is time to walk the talk!

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Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

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Industrial Marketing Today

JULY 29, 2010

Fifty-six percent of the participants were primarily B2B marketers and the remaining 44% were B2C. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints. There is a breakdown between the customer’s reality of engagement and the B2B marketer’s perception of it.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Convince & Convert

JUNE 29, 2010

link] [link] scottscanlon RT @jaybaer: Could we change the world if we just put down the TV remote? link] < possibly.

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RSS Paid Search Agency Advertising Agencies PR 118

MLT Creative

FEBRUARY 1, 2011

Just like sitting at a stop sign at the mall, watching all the inbound traffic flow in, B2B marketers can yield to traffic using inbound marketing tactics. Try some of these methods to drive repeat traffic to your B2B website: Be consistent with your company’s brand. everywhere on your B2B website. Keep your site fresh.

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Traffic B2B Marketing Paid Search Agency Advertising Agencies 40

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

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Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

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Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. The SalesPulse survey also reported that B2B sales professionals found an inbound lead’s location more important than revenues and the number of employees.

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B2B Marketing Savvy

AUGUST 27, 2009

Other Popular Posts: Analog Bridges to Social Media “News&# as Sales Collateral Twitter Blurs the Line Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. A software client company we shepherd just dipped a toe into Twitter waters as part of a tech product launch.

Case Study 40

Case Study Case Studies Barriers Buzz 40

Industrial Marketing Today

APRIL 30, 2010

The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. To get the most from your content, embrace the 7 “R&# s of B2B Marketing Content Planning: Re-use - ideas for content development must be expanded to create multiple assets. Who has more “Rs&# to add to the list?

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Planning B2B Marketing Emarketing B2B 60

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. I am going to set up PPC for three senior living communities, all.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

WebMarketCentral

JULY 21, 2009

There's a tremendous amount of interest in Twitter among b2b marketers. Everyone wants to do it right, but b2b social media marketing in general is still so new, and rapidly evolving, that it can seem like the rules are being written and rewritten on the fly. But to get more specific, what constitutes a good b2b tweet?

Twitter 20

Twitter Web 2.0 RSS B2B 20

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Customer Experience Matrix

DECEMBER 14, 2009

Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. But a recent eMarketer article B2B Marketers to Increase Social Spend cited two surveys that showed this is also a matter of policy. On reflection, this makes sense. Spredfast supports on-demand posting too.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Online Marketing Institute

DECEMBER 23, 2010

Share Email This In my last post, I touched on the importance of B2B Content Creation and more specifically B2B Blogging, which is the easiest way to create B2B content. B2B content creators should seriously consider creating videos and uploading them to Youtube. B2B Video Content Ideas How-To Videos : Educate prospects.

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Online Marketing Institute

OCTOBER 29, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons.

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