The Effective Marketer

SEPTEMBER 20, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Opposite of Advertising How can a company embark on an branding campaign without prominently displaying its logo? Marca del Gol post, Second Phase of Invisible Advertising (in spanish).

Work Management 100

Work Management Planning Marketing Management Advertisements 100

NuSpark Consulting

SEPTEMBER 9, 2012

A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Here’s a link to our display advertising services.

Display 100

Display Advertisements Advertising Lead Ranking 100

Biznology

APRIL 18, 2017

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Binary Demand

JUNE 27, 2023

This can entail spreading the word about your content on related blogs or utilizing RSS feeds for a wider audience. Using RSS (Really Simple Syndication) feeds to cater information to readers who will be alerted whenever new content is added to the website. Using customized emails to push content is another effective strategy.

Lead Generation 52

Lead Generation Sales Qualified Leads B2B Sales Paid Search Agency 52

Valasys

FEBRUARY 20, 2023

They are renowned for their content curation, organization, scheduling, monitoring, and RSS integration. The tool is an excellent option for your business as it offers a suite of planning tools and paid advertising tools that allow you to promote your posts expertly. Pricing Their basic plan is priced at $249 per month.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40

The Customer

MAY 4, 2020

While podcasting technically pre-dated Facebook and Twitter, it didn’t gain its executive-awareness raising stature until some time after Serial won a Peabody in 2014 and MailChimp was laughing all the way to the bank as an early-in, low CPM sponsor. The Podcasting Bandwagon is Rolling. Let the Lessons Begin.

B2B 95

B2B Ideal Customer Profiles RSS Paid Search Agency 95

Valasys

JULY 20, 2020

Holding a valuable audience and creating content on a social platform is considered as an organic advertising strategy delivering exceptional results to brands. Additional profit for B2B advertisers in social media promotion is its impact on referral traffic. Leveraging Referral Traffic. Obtaining New Conversions.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Biznology

MAY 1, 2018

And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. Social Media Monitoring. People are already talking you and your brand.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

DECEMBER 27, 2013

Neither is Facebook, Twitter, or LinkedIn (I’ll get to these guys in a minute). And, to a degree, took RSS with it. Again, in the spirit of fairness, RSS may have been dying (see here and here ) whether Google kept Reader or not. Twitter is growing its Promoted Accounts and Promoted Tweets products.

Paid Content 80

Paid Content Google RSS SEM 80

Scoop.it

JULY 13, 2023

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. RSS feeds offer an easy way to stay updated with every piece of content a site has published. If a website offers an RSS feed, then you will be notified whenever a post goes up.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Convince & Convert

APRIL 18, 2016

Michael’s Twitter. Fuel Lines’ Twitter . Feedly RSS Reader. Lewis Communications Advertising Agency. They want the fun accounts, but most of those kinds of accounts aren’t what pay the bills.” ” —@michaelgass. FuelingNewBusiness.com. Michael’s LinkedIn. Fuel Lines’ Facebook.

Positioning 89

Positioning Advertising Agencies Brand Identity Branding 89

readwrite

JULY 2, 2010

Twitter has rolled out several different advertising systems in recent weeks and we’re hearing that the next one will take a page from the Dell Computers playbook. million in sales through links published over two years on Twitter. Twitter hasn’t responded yet to our request for comment.

Twitter 40

Twitter Advertising Agencies RSS Aggregators 40

Convince & Convert

APRIL 24, 2014

Right now most of our traffic comes from sharing links to our posts on Facebook and Twitter (which isn’t bad in and of itself), but I wish we could create a standalone readership who finds our content valuable enough that they’d come back to the blog on their own. Debra told us that as a non-profit, there’s no budget for advertising.

Cross-Selling 159

Cross-Selling Budget Programs RSS Ad Frequency 159

Chris Koch

JANUARY 22, 2010

Old beliefs about the relative value of earned media vs. advertising are all over the map—and probably need to be revised in the age of social media. Make a list of the people who subscribe to your blog through RSS and e-mail and match them up to your comments. RSS+comments=VIP. Use Twitter for blog PR. startups.com).

Social Media 100

Social Media ROI Lead Ranking RSS 100

Webbiquity

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Convince & Convert

MARCH 15, 2013

The RSS feed is: [link]. She was mentioned on Twitter every 27 seconds during SXSWi. Instead, this week’s statistic comes from an eMarketer report about the total advertising spend in the U.S. billion was spend on outdoor, or out of home (OOH), advertising, while only $4.1 billion was spent on mobile advertising.

Communities 138

Communities Mobile Advertising Emarketing Stats 138

The Effective Marketer

OCTOBER 22, 2010

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

B2B Memes

MARCH 9, 2011

I was reminded of how tricky this balance can be last Friday when I logged onto my RSS reader. For that reason, he’s now including “a modest amount” of advertising in his sidebar. But when I asked him about it over Twitter, he expressed surprise at the change and emphasized that it was not intentional.

Social Media 100

Social Media RSS Media Wikipedia 100

Buzz Marketing for Technology

JUNE 8, 2011

Some advertising agencies charge you hundreds of thousands of dollars to create what they call the “ideal customer persona”. I discussed how you can do this for FREE with Facebook in a prior post called Generating a Buyer Persona with Facebook Advertising but unfortunately you do get what you pay for.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency RSS 100

B2B Marketing Savvy

JULY 21, 2009

Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop: SavvyB2B@gmail.com. As a result, customers, partners and yes competitors had been “following” the Twitter feed even though the company did not know and no one was tweeting. Cool – new business! It gets worse.

Twitter 40

Twitter Advertising Agencies Paid Search Agency Intent 40

Biznology

FEBRUARY 5, 2013

Big brands know they need to fill the skies with advertising ack-ack if they want to get into our consumer heads. The true results might surprise you — your best performers may well not be Facebook, Twitter, and LinkedIn, as you may expect. 4) RSS Subscription — At the very least, your site should have a news section.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

B2B Marketing Savvy

SEPTEMBER 21, 2009

A Q3 Roundup of Twitter, Tools, Social Media Marketing, Research and the like. Twitter for B2B, Specifically. Twitter Blurs the Line Between Adv, PR, Marcom. B2B Twitter Case Study. Posted in Marcom for B2B Tagged: Advertising, B2B, Facebook, marcom, marketing, social media, Twitter. B2B Case Study: PR.

Social Media 40

Social Media Twitter Research Media 40

B2B Marketing Savvy

AUGUST 25, 2009

If you like the read, please subscribe to my RSS feed. The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements. Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

MLT Creative

MARCH 1, 2012

Until recently, I was possibly the least automated B2B marketing professional on Twitter. To be the best B2B Twitterers, we should all ask ourselves these questions: Have I let my Twitter account become obnoxious by blasting out one-way messages? How does your Twitter account look to the rest of the world?

Twitter 40

Twitter Advertising Agencies Process B to B 40

Customer Experience Matrix

JULY 9, 2010

Once the audience is assembled, the site can also deliver the company’s own content and advertisements. You don’t need a special tool to scan the Internet: a simple Google Alert or Twitter search will do that for free. Sources can include social media, news feeds, patent registrations and RSS subscriptions.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Anything Goes Marketing

MARCH 8, 2009

In a few short months, the group has 32 members without having done any advertising. Join the ITI Alumni group (now I can say that I have done some advertising). Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Webbiquity

AUGUST 17, 2012

They like and recommend on Facebook, re-tweet and quote on Twitter, plus one in Google+, and share links through other sites. They also forward emails, share their RSS feeds, participate in online forums and promote content through word-of-mouse-advertising among their peers. Follow her adventures on her Twitter.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy PageRank Peer-to-peer 100

B2B Marketing Savvy

AUGUST 31, 2009

Other Popular Posts: Digital DeTox Tools Twitter Blurs the Line B2B Twitter Case Study Email The Scoopdog Team. For Twitter to evolve to a useful B2B platform, metrics must keep pace. For Twitter to evolve to a useful B2B platform, metrics must keep pace. And results were positive.

Twitter 40

Twitter Analytics Advertising Agencies Tools 40

The Effective Marketer

JANUARY 11, 2010

You can follow any responses to this entry through the RSS 2.0 You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Like Be the first to like this post.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Convince & Convert

JANUARY 10, 2014

The RSS feed is: [link]. Kelly Clarkson , Mariah Carey , and Michael Buble created Christmas playlists over the holiday, then shared those playlists on Twitter and asked for feedback. Today, we’re all gathering around Facebook and Twitter to share our experiences of freezing our butts off. Listen Now. Tweetable Moments.

Curation 129

Curation Television marketing Content Skype 129

Convince & Convert

MAY 10, 2013

The RSS feed is: [link]. The first step they took was to give each local office its own social presence with a Facebook page and a Twitter account. Geotagging might be a lucrative place for Facebook to concentrate its mobile advertising efforts. Listen Now . Click the play button to listen here: Download the audio file: [link].

Social Media 141

Social Media Activities Media Skype 141

Convince & Convert

NOVEMBER 15, 2013

The RSS feed is: [link]. And when it comes to measuring success, it’s not as simple as looking at how many cars they’ve sold through Twitter (hint: it’s probably not very many). And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now. Find us on iTunes: [link].

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

Convince & Convert

JUNE 29, 2010

link] [link] scottscanlon RT @jaybaer: Could we change the world if we just put down the TV remote? link] < possibly.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Marketing Insider Group

FEBRUARY 16, 2012

But as Danielle Sacks said in the Fast Company magazine article The Future of Advertising , “Digital will f-ck you up!”. But when I look across the social landscape, how many CMOs are active on twitter, blog or engage directly with customers on digital channels? Twitter is unfiltered and it’s real time.”

B2B Marketing 100

B2B Marketing Enterprise Management B2B Thought Leadership B2B 100

Buzz Marketing for Technology

JUNE 15, 2009

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. Late last year, there were some headlines about Dell crossing the $1 million mark via Twitter and it’s only gotten bigger since then. How did they do it? With a coupon code!

Social Media 100

Social Media ROI Media Lead Gen 100

The Effective Marketer

AUGUST 14, 2009

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Exhibitor Magazine’s July Edition showcases their annual salary survey with interesting results.

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100