Hubspot

MAY 18, 2021

Additionally, email marketing has the highest return on investment for small businesses and is the second most effective medium for building brand awareness. In this post, let's review the top strategies you can use to get to know your email subscribers according to research. What type of information are they looking for?".

Research 101

Research Buyer Personas Open Rate Click Rate 101

Webbiquity

APRIL 5, 2023

Research Different Digital Asset Management Options There are many DAM options available, each with unique features and capabilities. Do your research to find the options that best meet your system requirements. Look for a DAM solution that can provide measurable results and a clear justification for the investment.

Digital Asset Management 252

Digital Asset Management Work Management Marketing Management Software 252

KoMarketing Associates

AUGUST 20, 2020

Marketers have a wide array of data and analytics at their fingertips, and new research suggests that they are now leveraging location data, in particular, for several use cases. They are also leveraging this type of data to measure and quantify their return-on-investment (65%) and offer personalized customer experiences (65%).

Marketing Report 201

Marketing Report Validation CRM Statistics 201

KoMarketing Associates

MAY 19, 2021

However, new research suggests that they are still failing to connect their use of this data to return-on-investment (ROI). Research has pointed to marketers turning to data and analytics more frequently. Many marketers believe they are on the edge of unlocking the potential of first-party data.

Marketing Report 160

Marketing Report Gartner Analytics Statistics 160

Marketing Insider Group

APRIL 13, 2023

Modern marketing requires measuring metrics that help you determine your return on investment. In contrast, the modern information landscape has a glut of soulless pitching, and valueless advertising turns into background noise. Do your research to discover where your people are and meet them there.

Relevance 332

Relevance Planning Paid Search Agency Work Management 332

Martech

MAY 13, 2024

Customer surveys informed us that our buyers and users were hungry for this type of relational rather than transactional forum. They are critical to scalable return on investment. Our research and development teams could mine data like specific keywords and phrases to help inform their product roadmap.

Communities 100

Communities Paid Search Agency Peer-to-peer Work Management 100

Martech

JANUARY 30, 2024

“The whole idea of this master class, over two days, three hours each day, they are going to save themselves a lot of time in researching; their going to get the great nuggets in this condensed class,” Pay promised. “They think, great, we don’t need to invest any more money in that — and that’s where the problem lies. .”

Class 115

Class Email Marketing Bundling Advertising Agencies 115

Contently

APRIL 6, 2023

But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. The good news is that if you’re willing to invest the effort, the result will yield a powerful tool in your content toolbox. The trick here is to only include information that’s actually important to know.

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203

Go Beyond SEO

MARCH 12, 2024

As a manufacturer, you are constantly seeking new ways to increase sales and maximize your return on investment ( ROI ). By harnessing the potential of PPC campaigns specifically tailored for manufacturers , you can significantly enhance your sales and boost your ROI. How can PPC benefit manufacturers?

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Stevens & Tate

MARCH 8, 2023

It should clearly define your objectives and explain them in a way that boosts your return on investment. The Importance of Marketing for Senior Living Retirement communities and senior living facilities are among the expensive and lifelong financial decisions people research extensively before making a decision.

Planning 112

Planning Marketing Budget Creation Marketing Plans Advertising Agencies 112

Top Rank Marketing

DECEMBER 11, 2023

In other words, when your website ranks for keywords and provides users with the information they’re actually looking for, you attract higher-quality traffic. Credibility: When your content appears near the top of search engine results, it conveys to your audience that your website is a reputable source of information.

Paid Search Agency 134

Paid Search Agency SEO Allocation Google 134

Go Beyond SEO

FEBRUARY 22, 2024

By investing in PPC campaigns, you can improve your online visibility and drive qualified traffic to your website. This, in turn, leads to higher conversion rates and an increased return on investment (ROI) for your financial firm. Investing in PPC campaigns can lead to higher conversion rates for financial firms.

PPC 78

PPC Marketing & Strategy High Quality Lead Landing Pages 78

Marketing Insider Group

NOVEMBER 29, 2022

A poorly designed website doesn’t only lead to a negative user experience—it can also reduce your organization’s return on investment (ROI). Without a well-designed and informative website, you can miss out on connecting with potential customers or supporters and spreading brand awareness. Your website is too static.

Marketing Websites 282

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 282

Marketing Insider Group

AUGUST 11, 2023

Cost-Effective: Compared to traditional advertising, social media marketing is often more budget-friendly, offering a higher return on investment. Surveys and audience research are essential to gauge your followers’ needs. Match with Business Goals Select social networks that align with your business objectives.

Social Networks 178

Social Networks Business Work Management Social Media 178

Webbiquity

JANUARY 18, 2024

So, do your research. Keep in mind, the decision-makers are primarily interested in the return on investment (ROI) that your product/service will offer them. This information should not only be informative, but also relevant to the problems the recipient is facing and that your product/service is solving.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Marketing Insider Group

JANUARY 4, 2021

Let’s look at some stats from Brightedge Research. Image: Brightedge Research. It builds trust, spotlights your thought leadership, and delivers measurable ROI (return on investment). Paid ads can indeed give you a boost here, but the real value is when you’re on the front page of Google as an organic result.

Growth Marketing 358

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 358

QuanticMind

SEPTEMBER 21, 2018

These landing pages should have just the right information that your prospects need to make a decision. This will take some research into your historical performance. Look at ones with high click-through rates, Quality Scores and conversions. Instead, a specially-created landing page should be made or updated for every campaign.

Advertising ROI 40

Advertising ROI PPC ROI Advertisements 40

Zoominfo

JULY 18, 2022

To get a CFO’s attention, it’s helpful to research their significant priorities. Some have their eye on short-term stock performance, while others are looking to invest in long-term growth. It’s important to directly quantify what your product or service does and express how it will bring a sure return on investment.

Work Management 130

Work Management Marketing Management Urgency Marketing Social Media 130

Salesforce Marketing Cloud

JANUARY 12, 2024

Evaluate the market and conduct some research Conduct market research to see where you can level up or shift to accommodate new business streams. Get to know your customer Do some very localized market research by taking your own customers’ pulse. Figure that out first, and then get your business priorities and goals in order.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Marketing Insider Group

JULY 25, 2023

A reasonable return on investment : You get what you pay for, but with all the competition, you should be able to get a satisfactory deal that fits your needs. You can generate quick templates from information from the top search engine results pages. Frase Frase helps you build optimized content quickly.

Marketing AI 187

Marketing AI Budget Programs Tools Copywriting 187

Stevens & Tate

MARCH 20, 2024

Analyzing existing user data and feedback serves as a foundational step that uncovers the strengths and weaknesses of your website, effectively informing your redesign strategy. Recognizing and learning from these mistakes ensures they are not repeated, setting the stage for a more informed and successful redesign.

Marketing Websites 82

Marketing Websites Customer Satisfaction Lead Ranking Marketing & Strategy 82

Top Rank Marketing

NOVEMBER 9, 2023

There’s no question that SEO delivers a return on investment. But the math is not as simple as, say, pay-per-click advertising with its straightforward transactional nature. Return on investment Of course, this is the big metric that everyone cares about, and rightfully so. That’s been proven over and over again.

Lead Scoring 141

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 141

Marketing Insider Group

OCTOBER 27, 2020

B2B buyers are changing; they seek out more informational and educational content to solve problems. The B2B buyer has been evolving for some time, choosing to investigate and research on their own before ever initiating contact with sales. Information Is More Accessible. They have more access to information than ever before.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Tony Zambito

MAY 7, 2021

Although one reason is due to having to show a greater return on investing those dollars, there is another that matters more: If your marketing and sales investments are not aligned with buyers and their rapid pace of change, you can be missing out. 4 – Work Better With Agencies.

Buyer Personas 220

Buyer Personas Allocation Paid Search Agency Advertising Agencies 220

Navigate the Channel

SEPTEMBER 7, 2023

But amidst the hustle and bustle of these events, one question often lingers in the minds of business owners and marketers: What’s the real Return on Investment (ROI) of trade shows? Trade Shows: What’s The Real ROI? Engage with attendees, collect contact information, and follow up promptly after the event.

Trade Show 65

Trade Show ROI Peer-to-peer Network Marketing 65

Scoop.it

APRIL 11, 2024

These webinar tools facilitate immediate information and feedback exchange between you and your targets. The brand recently hosted a webinar session to educate its audience on how to do efficient keyword research. Whatever information you obtain from the data will be helpful in marketing optimization.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Martech

NOVEMBER 20, 2023

Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. This research will help you narrow down your list of potential vendors. “ Updated prompt: Here’s one way this prompt could be refined to gather more specific, actionable information.

Enterprise Management 109

Enterprise Management Marketing Management RFI RFP 109

Contently

APRIL 20, 2023

This can result in a higher return on investment (ROI) over time. While paid traffic can provide quick results, organic traffic has long-term benefits and can result in higher ROI over time. One of the primary benefits of organic traffic is that it can be more cost-effective in the long run compared to paid traffic.

Lead Scoring 179

Lead Scoring Lead Ranking Traffic Organization 179

Launch Marketing

NOVEMBER 1, 2023

Question: How do you approach market research and audience segmentation to inform marketing strategies? Look for a commitment to researching and leveraging new and emerging technologies to push the limits of today’s marketing. Why ask this? Why ask this? What to look for in an answer? Why ask this?

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Tiecas

MARCH 11, 2024

Here’s what engineers and buyers typically look for when vetting potential suppliers: In-Depth Technical Specifications: Detailed specs and data sheets provide the essential information engineers need to assess suitability. Remember, investing in robust content pays rich dividends. Easy-to-find downloads show you value their time.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Only B2B

OCTOBER 26, 2023

Recent research has shown that businesses leveraging segmented campaigns have enjoyed an astonishing 760% increase in revenue. Research indicates that personalized content leads to a remarkable 42% higher conversion rate. Remarkably, 84% of C-level and VP-level buyers harness social media to make informed purchasing decisions.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

Content Marketing Institute

MARCH 7, 2018

Without measuring the return on investment of their content marketing efforts (62%). You can use that information to create a more effective content marketing strategy. Enough information to conduct some research to create a list of potential audiences and pick a few of the top donor audiences (also known as personas).

Research 102

Research Content Marketing Planning Work Management 102

Martech

SEPTEMBER 15, 2023

Buyers still have needs during a slump, but they’re more careful about who they’ll buy from and how much information they require to pull the trigger. Offer actionable value in your material, and buyers will see you as a resource that boosts their returns on investments. Plus, content doesn’t always have to be informational.

Terms and Conditions 118

Terms and Conditions Content Paid Search Agency Marketing Agencies 1 118

Exo B2B

JANUARY 23, 2024

It too provides interesting information on the state of B2B content marketing at the end of 2023 and beginning of 2024. This other study focuses on lead generation and return on investment (ROI). Thus, with 62% of respondents recognizing it as a high ROI channel, content marketing comes out on top.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

illumin

MAY 9, 2024

It brings personalization to your marketing campaigns because it tells you what resonates with your customers and you can then take advantage of that information to increase audience engagement. In turn, you can then shift your focus and strategies towards those channels and campaigns that bring in the highest return on investment.

Advertisements 52

Advertisements Advertising Brand Identity Branding 52

Top Rank Marketing

NOVEMBER 10, 2023

Report] 31 percent of B2B content marketers have said that they have placed greater strategic focus on user intent data due to the influx of AI technology among search engine firms, with 27 percent creating more thought-leadership content, and 22 percent crafting more conversational content, according to recently-released survey data.

Advertising Benchmark 132

Advertising Benchmark Marketing Report B2B Marketing Linkedin 132

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. jxrdanhames m.A.A.d

Paid Content 96

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 96