Content Standard

JANUARY 18, 2022

CX technologies and trends are rapidly advancing, and although that is part of their strength, the quick evolution can also complicate the task of navigating CX trends and determining which ones are best suited to your brand. Meanwhile, more than half of customers say that personalization improves the customer experience.

Marketing AI 122

Marketing AI Trends Lead Ranking Lead Scoring 122

Marketing Insider Group

AUGUST 11, 2023

Cost-Effective: Compared to traditional advertising, social media marketing is often more budget-friendly, offering a higher return on investment. Competitor Analysis: Observing competitors’ social media activities can provide insights into market trends and uncover areas of opportunity.

Social Networks 178

Social Networks Business Work Management Social Media 178

Hubspot

MAY 7, 2020

If social media trends from 2019 taught us anything, it’s that personalized content is key for success. On top of that, there are more social media channels than ever before, but the main three still lead the pack in regards to return on investment. This is a trend we have been seeing at HubSpot.

Social Media 98

Social Media Hubspot Trends Media 98

Spiralytics

APRIL 23, 2023

For this reason, keeping up with the most recent digital marketing trends will help improve your campaigns and provide critical decision-making insights, dramatically reducing the risk of losing conversions and potential clients. Top Digital Marketing Trends in 2023 1. billion this year thanks to many new emerging trends.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

KoMarketing Associates

JUNE 8, 2021

Additional statistics suggest that the longer marketers stick with social media, the more likely they are to see a return-on-investment. HootSuite conducted its “Social Trends 2021” report, and data suggested that most marketers (61%) intend to boost their investment in Instagram for the remainder of the year.

Social Media 162

Social Media Marketing Report Advertising Channels Social Marketing 162

Anyword

APRIL 22, 2024

This deep dive explores how Anyword seamlessly integrates with key marketing channels such as Facebook, LinkedIn, Google Ads, HubSpot, and Instagram, and examines the unique features that make it a powerhouse in marketing technology.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Martech Advisor

DECEMBER 17, 2019

From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing. Kerel Cooper , SVP Global Marketing, LiveIntent. Matt Reid , CMO, EZ Texting.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

KoMarketing Associates

DECEMBER 10, 2020

Many marketers are looking to dedicate a portion of their budgets to social media in the New Year, but new research suggests that not everyone is eyeing the same platforms to generate a return-on-investment. This was followed by Facebook (46%), YouTube (45%) and LinkedIn (44%).

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

Only B2B

JULY 7, 2023

How to Build a B2B Email List that Converts: Proven Strategies and Future Trends How to Build a B2B Email List from Scratch: Define your target audience: Identify the specific industry, niche, or market segment that aligns with your product or service. A study by GetResponse found that welcome emails have an average open rate of 82%.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Valasys

APRIL 19, 2023

Facebook Ads and Google Ads are two of the most popular forms of digital advertising. Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. A complete transformation for your business might not happen by keeping up with the newest B2B tech marketing trends but knowing about them will keep you level with your competitors.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Marketing Insider Group

JUNE 14, 2021

87% of video marketers say video gives them a positive return on investment. For example, if your goal is to “increase the number of followers you have on Facebook to 10,000 by the end of the year,” your video strategy will probably fall into the awareness stage. Facebook, specifically, has a silent auto-play feature.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

JULY 28, 2020

HBR Provides Explanations for the Trend. The authors go on to explain the possible reasons for the downward trend, tying the reduction in salary with the decreased investment in advertising. Data scientists and machine learning engineers look for patterns and trends to inspire content marketers.

CMO 313

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 313

The Lead Agency

AUGUST 20, 2020

90% of B2B buyers now twist and turn through the sales funnel , returning to repeat one or more tasks in the buyer journey. Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes. Most of these changes appear to start with digital.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Bannerflow

DECEMBER 16, 2019

The uprising of programmatic channels mean they’re at the forefront of the agenda for digital marketers everywhere – making it essential to be on the pulse of programmatic trends. If you’re still struggling to get to grips with the concept of programmatic advertising, then head to our definition guide.

Advertisements 65

Advertisements Advertising Trends Television marketing 65

Launch Marketing

DECEMBER 6, 2023

B2B marketing has never been more personalized and to continue to be effective, it must incorporate many trending and emerging tactics moving forward. We hope this content will help you make 2024 your best year yet.

Resources 134

Resources B2B Marketing Planning B2B 134

Spiralytics

FEBRUARY 7, 2024

Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others. Dominos is the perfect example here with their Facebook chatbot, working as a great assistant in pizza selection. Trends and the world outside keep evolving beyond your set schedule. Here are some of the top platforms: 1.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

APRIL 1, 2024

Overall, when implemented correctly and in conjunction with other marketing strategies, retargeting can be a valuable tool for driving conversions and maximizing the return on investment for businesses. Data Analyst: Analyzes campaign performance, identifies trends, and provides insights to optimize the retargeting strategy.

Paid Content 81

Paid Content Campaigns Allocation Marketing AI 81

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Porch Group Media

MAY 28, 2019

Facebook continues to be the top social platform for marketers. billion people log into Facebook every month. In fact, 95% of social media marketers say Facebook delivers the best ROI. . Who’s using Facebook? 35% of Facebook’s ad audience is under 25, and 30% of its ad audience is aged 25 through 34.

Acquisitions 49

Acquisitions Facebook Ideal Customer Profiles Advertisements 49

Only B2B

OCTOBER 26, 2023

Must Read: How to Build a B2B Email List that Converts: Proven Strategies and Future Trends Using social media: Fostering Communities and Driving Engagement The world of social media platforms is teeming with B2B opportunities. The effective utilization of platforms like LinkedIn, Twitter, and Facebook can yield substantial dividends.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

Go Beyond SEO

FEBRUARY 22, 2024

By investing in PPC campaigns, you can improve your online visibility and drive qualified traffic to your website. This, in turn, leads to higher conversion rates and an increased return on investment (ROI) for your financial firm. Investing in PPC campaigns can lead to higher conversion rates for financial firms.

PPC 78

PPC Marketing & Strategy High Quality Lead Landing Pages 78

Hubspot

DECEMBER 23, 2019

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. This is creating an environment where content creators and brands must compete in a soundless, auto-play Facebook environment.

Paid Content 101

Paid Content Facebook Video Marketing Paid Search Agency 101

FMG Suite

APRIL 25, 2024

For example, write “This week’s trending topics” or “Should I do X or Y?” But that’s far from the case—according to Putnam Investments, social media initiatives resulted in $4.9 The problem often lies in how advisors make use of this medium—social is not for an immediate return on investment.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

FMG Suite

APRIL 25, 2024

For example, write “This week’s trending topics” or “Should I do X or Y?” But that’s far from the case—according to Putnam Investments, social media initiatives resulted in $4.9 The problem often lies in how advisors make use of this medium—social is not for an immediate return on investment.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Go Beyond SEO

MARCH 13, 2024

For instance, Facebook allows for longer-form content and provides opportunities for direct communication through comments and messages. Monitoring: Stay on top of industry trends and monitor social media conversations to understand what people are saying about your brand.

Social Media 78

Social Media Media Brand Identity Branding 78

SocialPilot

JANUARY 21, 2024

As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. But, if you get your audience to interact with your work, it will help you get a step closer to a higher return on investment. Here’s an example of how you can add a CTA to your Facebook post.

Social Media 117

Social Media Examples Media Urgency Marketing 117

Valasys

JULY 24, 2019

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. of the businesses used Facebook. The change in the algorithms on Facebook led to a dramatic increase in the pieces of content being consumed in the form of stories.

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Martech Advisor

FEBRUARY 17, 2020

Video marketing, initially popularized by YouTube, has gone on to dominate most social media platforms, such as Facebook, Snapchat, TikTok, and Instagram. Chris Roebuck , CEO, Clicktivated shared three reasons video marketing is essential : It helps you keep up with the latest trends and stay relevant and competitive.

Marketing AI 144

Marketing AI Video Marketing Planning Youtube 144

SocialPilot

JANUARY 9, 2024

AI-powered tools can draw from a vast database of phrases, idioms, and trending keywords to generate captions that resonate with your target audience. Try out the Facebook generator right now and watch it whip up captivating captions in the blink of an eye. What is your post about?:

Marketing AI 87

Marketing AI Social Media Media Ethics 87

Porch Group Media

OCTOBER 4, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Just a few months ago, I read in a Forbes article that the Apple privacy changes slashed the average mobile advertisers ROI by 40%.

Privacy 52

Privacy Spending First-Mover Advantage ROI 52

Sprout Social

JANUARY 9, 2024

It is used to identify patterns and trends in data for informed decision-making. AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time. Let’s dig deeper.

Analytics 110

Analytics Enterprise Management Work Management Business 110

Sharpspring

APRIL 27, 2021

Most companies these days know the benefits of paying close attention to social media, where they can discover trends, new ideas to build from, and ways to relate to their audience. Don’t forget Twitter, TikTok, WhatsApp, Facebook, and bloggers with their own sites. It’s important to pay attention to your return on investment.

Work Management 92

Work Management Marketing Management Paid Search Agency Planning 92

Valasys

JULY 24, 2023

Despite this, one trend that consistently stands out as an effective way to reach customers and spread your brand message has remained at the forefront of marketing strategies – video. With YouTube, Facebook, and other video platforms, the opportunities for video marketing are vast.

Video Marketing 52

Video Marketing Planning Business Marketing & Strategy 52

ClearVoice

MARCH 14, 2024

Improved content marketing ROI: Content collaboration can be more cost-effective than traditional advertising. Sharing resources with a partner (or group of partners) to develop and distribute content allows for a higher return on investment. Can they effectively promote and share content?

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Martech

JUNE 13, 2022

Proper attribution enables you to maximize your results and your return on investment. Seasonality and trends. Attribution can also be significantly skewed by trends. For example, a viral TikTok could make the channel seem like a valuable source to invest in when in reality the value is short lived.

Marketing Attribution 108

Marketing Attribution Touchpoints Dwell Privacy 108

Inbox Insight

APRIL 12, 2020

Whilst the movement from invasive ads to subtle content may be the main trends, outbound still has a place in marketing strategies, and can be valuable and beneficial if used in the right way. Nonetheless, it seems the trend is on an upward trajectory towards holistic methods, and more businesses are ready to change their tactics.

Inbound Marketing 98

Inbound Marketing Paid Search Agency Advertising Agencies Planning 98