Adobe Experience Cloud Blog

FEBRUARY 19, 2016

Author: Mike Tomita Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns. But first, you need to understand how you can effectively measure the ROI of digital advertising. .

Paid Content 48

Paid Content ROI Advertisements Advertising 48

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Instead of leveraging a set of broad-reaching programs designed to touch the largest possible number of prospective customers, an ABM strategy focuses marketing and sales resources on a defined set of targeted accounts and employs personalized campaigns designed to resonate with each individual account. Benefit 2: Reduced Resource Waste.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

Valasys

SEPTEMBER 10, 2019

Opt for Omnichannel Marketing & multi-channel attribution Modeling : The modern B2B landscape is dominated by prospects who are scattered across the diverse digitized platforms across the web – not uniformly though. Brands need to forgo their godly attributes and expecting their products or services to be perfect.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Martech

FEBRUARY 24, 2022

The high-tech/high-touch telephone provides them with convenience, speed and personal contact that inspires brand trust. CallSource offers a call tracking for offline attribution solution that has evolved to include advanced digital marketing, and call coaching and performance. Product overview. Product overview. Product overview.

Marketing Attribution 95

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 95

SnapApp

DECEMBER 12, 2017

AI has seen a huge surge of investment in 2017. Ex-Google and Facebook CMO consultant Andy Betts says all CMOs need to quickly get comfortable with using AI, or risk falling behind: . Developments in multi-variate testing and audience targeting will further empower marketers in 2018. . . And it’s only expected to rise : . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Vidyard

OCTOBER 27, 2019

Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. Contents 1.

Video Marketing 63

Video Marketing ROI Analytics CTR 63

Hubspot

MARCH 10, 2016

analyzing the trends, and developing actionable insights to make better informed marketing decisions. Business blogging retains all the attributes of "regular" blogging, but adds a tasty layer of marketing strategy on top. When done correctly, you’d be able to see just how much of your marketing investment yielded new business growth.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28