Webbiquity

FEBRUARY 25, 2020

Marketers are embracing the medium to produce several different types of videos including branding, customer education (explainer videos, tutorials), thought leadership, and client testimonials. Google loves it, too: video can increase organic search traffic by as much as 157%. A key reason businesses are embracing video is its flexibility.

Top of Funnel 232

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 232

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Integrated B2B

OCTOBER 1, 2018

Monitor Deloitte’s Camilla Marie Thiele shares her perspective on why business innovation is important for the sustainability agenda and how storytelling can inspire other companies to follow. Developing new products, adapting processes and engaging in research are just some examples that they actually do possess the courage to innovate.

Storytelling 40

Storytelling Work Management Advertising Mediums Act-On 40

Marketing Insider Group

NOVEMBER 23, 2023

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. What’s going on here is that marketers have become storytellers and concept creators.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Content Standard

APRIL 23, 2024

Invests in collaborative tools and processes: Foster seamless content creation and distribution by implementing collaborative tools that allow teams to work together in real-time. Shapes the narrative around the value of marketing: Be an articulate storyteller.

CMO 85

CMO Enterprise Management Planning Work Management 85

Marketing Insider Group

MARCH 16, 2021

Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. It’s an interruptive medium and is an outbound approach to brand promotion. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. Johnson: Tell me about the process that took you from idea to execution. Then we went through the process of getting internal buy in, because we had something real. So, somewhere I guess I always hoped I could make storytelling part of my career.

Storytelling 100

Storytelling Brand Identity Branding Work Management 100

Content Standard

APRIL 11, 2017

You’ve been evangelizing the power of good brand storytelling for a long time. You know the importance of finding great storytellers and creatives to build a stronger relationship with your brand. The Evolution of Storytelling. ” Storytelling vs. Story-Making. That’s storytelling.

Storytelling 65

Storytelling Brand Identity Branding Paid Search Agency 65

Navigate the Channel

SEPTEMBER 15, 2023

AI simplifies this process by continuously monitoring campaign performance and making real-time adjustments. Video has become the preferred medium for communication, information sharing, and entertainment in the digital age. We are naturally drawn to images and motion, making video an incredibly compelling medium for storytelling.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Bluetext

JANUARY 13, 2019

Since the dawn of the cognitive revolution, humans have been captivated by storytelling as a ritual to pass along information that was important to live, whether that was sitting around the campfire to hear tribal lore or making a memorable impression at your staff Christmas party. The medium is storytelling. Relax and Parallax.

Storytelling 20

Storytelling Advertising Mediums Mobile Advertising Marketing Proposals 20

SendX

NOVEMBER 26, 2020

Truly, the idea and process of emailing have existed for a long time, predating even the internet. This process is getting more seamless by the day. Additionally, storytelling is a strategy you may want to employ. They are easily accessible, and so are the most common medium used by readers.

Marketing AI 368

Marketing AI Email Marketing Trends Mobile Marketing 368

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self. Surgery became messy.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Zoominfo

NOVEMBER 12, 2018

As with any popular new medium, businesses are jumping on the podcast bandwagon. Check out the following quotes about the art of podcasting and how to use this new medium as part of your content marketing strategy. You need to invite us in, and the way you do that is by bringing us all along with your thought process.

Business 223

Business Zoominfo Advertising Mediums Broadcasting 223

Zoominfo

JANUARY 21, 2019

9 Great Examples of B2B Brand Storytelling. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Effective storytelling provides human context to your brand and allows you to connect with your audience on a more emotional level. Keep reading!

Planning 164

Planning Work Management Zoominfo Storytelling 164

DivvyHQ

MAY 18, 2016

Longform storytelling is the future of content marketing. So it’s no surprise that longform storytelling has made its way into the marketing world, since the lines between traditional media and branded content become blurrier all the time. Medium is quickly becoming homebase for prolific thinkers, writers and media websites.

Storytelling 40

Storytelling Tips Thought Leadership Custom Publishing 40

Content Standard

DECEMBER 17, 2015

Interactive storytelling unlocks almost endless possibilities when it comes to design. However, just as with user experience , the best practices around design for interactive are somewhat unique to the medium. Collaborative Design Process. x 11 page or blog post template. You pass it off to design. The Bottom Line.

Storytelling 40

Storytelling Interactive Marketing Design CMS Development 40

Content Standard

DECEMBER 17, 2015

Interactive storytelling unlocks almost endless possibilities when it comes to design. However, just as with user experience , the best practices around design for interactive are somewhat unique to the medium. Collaborative Design Process. x 11 page or blog post template. You pass it off to design. The Bottom Line.

Storytelling 40

Storytelling Interactive Marketing Design CMS Development 40

Zoominfo

OCTOBER 5, 2021

[Related Reading] Key Takeaways from “Talk Data to Me,” Season 1 Podcast Quotes to Inspire You As with any popular new medium, businesses are jumping on the podcast bandwagon. Bryan Bishop, Co-Host of The Film Vault “You need to invite us in, and the way you do that is by bringing us all along with your thought process.

Business 100

Business Advertising Mediums Broadcasting Planning 100

Trade Press Services

JANUARY 2, 2024

AI and natural language processing (NLP) tools such as ChatGPT , Scribe and Google Bard have changed the way individuals and businesses operate and create. When a company is customer-centric its services, process, messaging and content are tailored to its target audiences’ needs, challenges and preferences.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Adobe Experience Cloud Blog

APRIL 11, 2018

You don’t just want to advertise your products and services—you want to get customers to buy into your story and increase their lifetime values in the process. Medium Follows Message. Is it time to move your blog to Medium? But if you don’t have a refined story, none of these mediums will work.

Marketing Automation Services 134

Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134

Adobe Experience Cloud Blog

NOVEMBER 14, 2017

Additionally, the company integrates recommendations across the buying experience: from product searches to the final purchase, showcasing a seamless process and demonstrating its understanding of customers’ needs. If a shopper puts an item in the cart and logs out, Amazon reminds her it’s there, but selling quickly.

Planning 134

Planning Tips Advertising Mediums Amazon 134

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 108

B2B Marketing Video Marketing B2B Thought Leadership B2B 108

ClearVoice

FEBRUARY 2, 2024

Advantages of Data-Driven Strategies Data-driven strategies streamline the process of knowing who to direct your content to and its effect on them. It would be more effective to incorporate some storytelling, weaving in pain points, how your offering addresses them, the outcomes customers can expect, and how these earn them more money.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

B2B Digital Marketer

NOVEMBER 23, 2023

Behavioral economics provides insights into user behavior that can guide more effective SEO strategies through understanding consumer decision-making processes. ” Frequently Asked Questions How does behavioral economics relate to SEO? Can SEO techniques become outdated?

SEO 64

SEO Intent Trust Marketing Paid Search Agency 64

Content Standard

APRIL 4, 2018

Brand storytelling is the next generation of content marketing, and creating a compelling brand story is important. Just as traditional content marketing can’t succeed without a well-designed distribution strategy, brand storytelling requires a framework to support this complex, multifaceted marketing effort. The Process.

ROI 69

ROI Marketing AI Work Management Marketing Management 69

EveryoneSocial

JUNE 2, 2020

Sounds fairly simple for a process, but as you know marketing communications includes a ton of techniques and tactics to convey messages about products or services. Since marketing communications expands to all sorts of mediums (blog posts, paid ads, print media, video, social), each outlet has its own design requirements.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 103

Tomorrow People

SEPTEMBER 1, 2022

For years, B2C companies have readily embraced the art of storytelling. If you’re looking to learn about the benefits of B2B storytelling and pick up some techniques you can incorporate into your marketing strategy, read on… Why is storytelling important for B2B companies? That illustrates why brand storytelling is so effective.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Sprout Social

JUNE 7, 2023

Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand. Sentiment analysis Once all the data is processed and run through the text pipeline, sentiment analysis interprets it for brand sentiment.

Work Management 113

Work Management Marketing AI Brand Identity Branding 113

Tomorrow People

SEPTEMBER 1, 2022

For years, B2C companies have readily embraced the art of storytelling. If you’re looking to learn about the benefits of B2B storytelling and pick up some techniques you can incorporate into your marketing strategy, read on…. Why is storytelling important for B2B companies? What are some key storytelling techniques?

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Bannerflow

FEBRUARY 3, 2023

Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. But there’s also increasing demand for video as a medium. Add personality and storytelling Whether you use animation or live-action, you’ll still need to inject personality into your video display ads.

Advertisements 52

Advertisements Advertising Video Marketing Work Management 52

Content Marketing Institute

JANUARY 31, 2018

Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. It creates a connection that other mediums can’t make.”. Once you find your storytelling groove, you can extend specific shows when their stories are just too juicy to rein in. Power of the podcast.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

Content Marketing Institute

MAY 9, 2018

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. He is the author of six books, including the bestselling Storytelling for Virtual Reality. Are we kind of, nearly, almost there?

Brand Identity 96

Brand Identity Branding Advertising Mediums Paid Search Agency 96

Contently

APRIL 20, 2021

Individual creators can be competent across mediums without spending hundreds of hours learning Photoshop and FinalCut Pro. Pandemics force people to think about art and storytelling in new ways. Last summer, Medium and Twitter co-founder Ev Williams wrote that we’re now in a “ relational media ” era.

Brand Identity 123

Brand Identity Branding Content Creativity 123

Digilant

OCTOBER 16, 2023

Medium Rectangle The medium rectangle, which is 300 pixels wide and 250 pixels tall (300×2500, is arguably the most popular ad unit as it can be leveraged across desktops and mobile devices. In general, video is a highly engaging medium that can convey complex information and evoke emotions effectively.

Display 59

Display Advertising Agencies Advertisements Advertising 59

ClickZ

FEBRUARY 19, 2020

30-second summary: Netflix’s Bandersnatch offers a new window into creating a seamless and uninterrupted way to embed branded content into its programming, and in the process, the company may have shown other streaming platforms how to take advantage of an important new revenue stream. A new paradigm for interactive storytelling.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

SalesGrape

SEPTEMBER 18, 2023

For example: The importance of building rapport with customers remains unchanged regardless of the medium used for communication. The power of persuasion through effective storytelling continues to resonate with audiences across different channels.

Business 56

Business Case Studies Case Study Cold Calling 56

nDash

FEBRUARY 9, 2022

My specialty is insightful interview/Q&As – especially with regards to the creative process – and considered pieces on contemporary culture. Also, through regular contributions on Medium, he seeks to build up his fellow humans through thought-provoking articles that challenge the way we think and process the world around us.

Copywriting 52

Copywriting Work Management Marketing & Strategy Ideal Customer Profiles 52