ClickZ

FEBRUARY 19, 2020

30-second summary: Netflix’s Bandersnatch offers a new window into creating a seamless and uninterrupted way to embed branded content into its programming, and in the process, the company may have shown other streaming platforms how to take advantage of an important new revenue stream. A new paradigm for interactive storytelling.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

Valasys

NOVEMBER 7, 2019

Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. Along with the visual storytelling, of late the form of oral storytelling has seen upsurge as is evidenced by B2B podcast stats. Audio storytelling has always been an impactful way to elicit human emotions.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

Content Marketing Institute

JANUARY 31, 2018

Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. It creates a connection that other mediums can’t make.”. Once you find your storytelling groove, you can extend specific shows when their stories are just too juicy to rein in. Power of the podcast.

Examples 106

Examples Brand Identity Branding Paid Search Agency 106

MKT1

AUGUST 16, 2022

If you put the effort into generating the right content ideas, adding the right details to your content ideas, and creating a prioritized roadmap—like how a product leader puts effort into a product roadmap—you will save a ton of time producing and distributing content later. And your content will perform better.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Content Advertising Funnels 52

Valasys

JANUARY 25, 2024

Today, video has become the most engaging and effective medium for reaching your target audience. The use of metaphors, analogies, or storytelling can make your message more relatable and impactful. From manufacturing processes to corporate meetings, this format helps humanise your brand. Lastly, consider interactive videos.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Contently

JUNE 30, 2016

Rachel Gogel is not a fan of the term “visual storytelling.” Gogel, the creative director for The New York Times’s T Brand Studio, is, of course, an expert visual storyteller herself, helping companies tell their stories through native advertisements. “As people, we are storytellers,” she explained.

Design 113

Design Content Marketing Planning Storytelling 113

Huptech Web

DECEMBER 14, 2023

of clicks on desktop (SEOClarity) Posts with videos earn more backlinks and see a 157% boost in search traffic (Search Engine People) Paid Advertising PPC traffic converts 50% better than organic site visitors (TechJury) Sponsored product ads have the highest sales-per-click (MediaPost) 65% of Small to Medium-Sized Businesses Run a PPC Campaign.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Vidyard

JUNE 8, 2020

Teams at Disney, CBS Interactive, HBO, BBC, and Red Bull routinely win Telly awards for their amazing commercials and brilliant storytelling—even in the B2B categories. It can be used to explain complex ideas in ways that are faster to process and easier to retain. Engaging: Video can also be far more engaging than the written word.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Anyword

MAY 6, 2019

Each month we release new data along with relevant insights on content distribution. Apple News+ launched late last month, garnering more than 200K sign-ups in the first 48 hours, and Medium announced a series of media partnerships in pursuit of 1 million paying subscribers. Distribution is now the key for effective storytelling.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Contently

APRIL 15, 2016

At the least, you’ll want to be in a place to make an educated decision about whether this new medium is something worth exploring in the next few years. Before your brand gets a shiny new toy, it’s critical that you have a thorough understanding of VR’s storytelling capabilities. The audience is limited—for now.

Rules 113

Rules Brand Identity Branding Advertising Mediums 113

Contently

JUNE 29, 2016

The applicant tracking systems (ATS) of the 1990s largely operate with the same processes and mindset today. From the start, the small- to medium-sized recruitment solution knew exactly what it wanted to achieve, and how it planned to measure success. It made high-quality storytelling the lifeblood of its content program. “If

Cost Per Click 92

Cost Per Click CPC Marketing & Strategy Advertising Agencies 92

Anyword

MARCH 11, 2020

Using Keywee’s content-to-capture , publishers decrease the friction in the sign-up process and increase the conversion rates by utilizing the knowledge gap between the creative and the article. So why should publishers use paid distribution to build a loyal audience? The upshot?

Paid Content 64

Paid Content Lead Ranking Cost Per Click Banner Ads 64

Content Standard

JULY 6, 2018

For all of the medium’s opportunity, success in podcasting is hard-won. And, as one host of the popular storytelling podcast Endless Thread points out, there’s no simple blueprint to replicate that success. Don’t Rush the Process. “Lots of different people do it different ways.”

Marketing Strategy 71

Marketing Strategy Marketing & Strategy Word of Mouth Paid Search Agency 71

Vidyard

JANUARY 8, 2015

Video’s a ‘rising’ medium. We’ve even listed our favorite medium for following their thoughts on the topic. With a background in video production, James uses his expertise on driving traffic, attracting more leads, and making more sales using the power of video as a medium and YouTube as a channel.

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Vidyard

JUNE 8, 2020

Teams at Disney, CBS Interactive, HBO, BBC, and Red Bull routinely win Telly awards for their amazing commercials and brilliant storytelling—even in the B2B categories. It can be used to explain complex ideas in ways that are faster to process and easier to retain. Engaging: Video can also be far more engaging than the written word.

Advertising Agencies 65

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 65

Content Standard

OCTOBER 23, 2018

Last June, I stood on the stage at Forward , our annual brand storytelling conference, and announced the next generation of our content marketing platform— Skyword360. Content is the only experience that is on demand, always on, and scalable in both depth of experience and distribution to broader audiences.

Class 61

Class Analytics Best Practices Planning 61

Content Standard

JUNE 25, 2016

These days, marketers have many more options on distributing video and reaching their audience. On the marketing front, video is an effective tool— more so than other mediums. Managing video distribution is just one piece of the puzzle; brands need to create great content first, otherwise the platform won’t matter.

Advertising Channels 65

Advertising Channels Video Marketing Brand Identity Branding 65

Bluetext

MARCH 15, 2023

I would make decisions like this because when you are known as a creative powerhouse and fashion is a creative art, medium in the end. Bill Replogle of Sparkys garage fame taught me a lot about storytelling and the power of the word. the power to change the entire creative process and timeline.

Creativity 32

Creativity Marketing AI Curation Paid Search Agency 32

Webbiquity

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. Another part of the confusion is based on the changing definition of “media.”

PR 100

PR Blogger Tips Best Practices 100

Contently

MAY 2, 2018

Achievers: Same as above, also more likely to spend time with podcasts, Instagram, Facebook, and Medium. My strategy is to post every blog post in three places—my LinkedIn Influencer blog; Medium; and either Contently, Fast Company, someone else’s blog, or my email list. Process & Workflow. But you c ould !).

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

chiefmartech

JUNE 23, 2016

One of the true pioneers of this hybrid profession, Duane has forged a number of great marketing technology management practices at Xerox, a highly-distributed $18 billion company with over 100,000 employees worldwide — no small feat. I’m delighted that Duane graciously agreed to share his experience with us here in a Q&A.

Work Management 70

Work Management Marketing Automation Services Marketing Management Lead Ranking 70

Vidyard

JANUARY 15, 2016

But there’s a difference between simply making use of this medium and producing true video marketing masterpieces. If you limit yourself to only working with one or two ideas, you’ll actually lengthen the brainstorming process as you deny any kind of change. Lastly, don’t forget about distribution.

Video Marketing 67

Video Marketing Product Bulldog Solutions Marketing Budget 67

Vidyard

JANUARY 6, 2014

but it’s also a medium 70% of B2B marketers have experimented with already. There’s often no internal review process and you can ultimately be a bit unsure if your target audience will like your content before you release it into the wild. That said, improving your video marketing in 2014 is a perfect resolution!

Video Marketing 54

Video Marketing Tips Marketing Automation Services Paid Search Agency 54

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. Social Media Narrative, Value-Driven Posts: For millennia, humans have connected through stories regardless of the medium.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

OCTOBER 14, 2015

By repurposing existing content into new mediums, you’ll be able to cut through the noise and reach new audiences. Tips for Creating Content in Multiple Forms: Distribute content on social media. how we raised $1,000 in 10 days) you can easily use this to create a video of you in front of the camera walking people through the process.

Advertising Mediums 28

Advertising Mediums Content Ad Frequency Blogger 28

Content Standard

MARCH 11, 2015

The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.” Content marketing is brilliant storytelling.

Inbound Marketing 40

Inbound Marketing Content Marketing Brand Identity Branding 40

Trade Press Services

MARCH 25, 2024

As prospects weigh their purchasing options, a well-constructed case study can illustrate exactly how you provide solutions to their challenges, including processes, expected results, budget estimates, and ROI. DO use storytelling to paint a clear picture. Strategically distribute case studies both internally and externally.

Case Studies 98

Case Studies Case Study Studies Buyer Personas 98

Content Standard

AUGUST 26, 2016

When I think about digital storytelling, there are a few images that come to mind. And I think of videos, whose power to transport has rendered the medium invaluable for a solid content strategy. And I think of videos, whose power to transport has rendered the medium invaluable for a solid content strategy.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Scoop.it

FEBRUARY 4, 2020

To bring your brand into your content, you need to consider brand at every stage in the content development process—from content strategy, to content ideation, to content structure, to content creation, to content distribution. Content Structure and Medium. The medium and structure of your content send their own messages.

Process 77

Process Top of Funnel Ad Building Brand Identity 77

Valasys

FEBRUARY 17, 2020

The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Content distribution is something that qualifies as the perfect marketing strategy, as this is how marketers can provide the pieces of content to their audience groups for consumption through various channels & media formats.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Moz

NOVEMBER 14, 2019

In a super actionable follow-up to his MozCon 2019 presentation , Ross Simmonds reveals how to go beyond the mediocre when it comes to your content distribution plan, reaching new audiences in just the right place at the right time. What is content distribution and why does it matter? You can distribute your content to those people.

Distribution 52

Distribution Content Lead Scoring Lead Ranking 52

ClearVoice

SEPTEMBER 25, 2023

To craft compelling content, you need a deep understanding of your audience, storytelling skills, and the ability to effectively convey your brand’s message. Create buyer personas to guide your content creation process. Writing and Editing Skills Content is your brand’s voice in the digital world.

Content Marketing 59

Content Marketing Planning Marketing Management Allocation 59

Vidyard

OCTOBER 27, 2019

However, there’s no point in distributing video in locations your target prospects would never visit. Watch and Learn Want to learn about video distribution via video? Video distribution is much easier if you get organized first. Online Video Distribution: The Most Important Channels 1.1 Social Video Distribution 2.1

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

ClearVoice

NOVEMBER 30, 2021

Content marketing involves creating, publishing, and distribute content over multiple channels your audience uses. Author, speaker, and C-suite marketing executive, Ann Handley, gives guidance and insight into the process of content creation based on her years of experience in the industry.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Vidyard

OCTOBER 27, 2019

However, there’s no point in distributing video in locations your target prospects would never visit. Online Video Distribution: The Most Important Channels 1.1 Online Video Distribution: The Most Important Channels 1.1 Social Video Distribution 2.1 Video distribution is much easier if you get organized first.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Content Marketing Institute

MAY 14, 2018

They are intimidated by the medium and sometimes mistakenly think of it as a high-cost endeavor with low ROI. KPIs also should be identified for each video to ensure that it connects to the strategy and serves its purpose, which often relates to the target audience’s stage in the process. What mediums do you want to optimize for?

Marketing Strategy 109

Marketing Strategy Marketing & Strategy Video Marketing Planning 109

Martech Advisor

JANUARY 28, 2020

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. 3 Key Distribution Channels for B2B Content Marketing. They also double-up as the primary content distribution channel. Blog Posts.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113