Remove Advertising Mediums Remove Digital Marketing Funnels Remove Process Remove Storytelling
article thumbnail

Seven Ways to Create Killer Marketing Videos [Infographic]

Webbiquity

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. According to recent research , 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it. digital marketing directors) or vertical (e.g., healthcare providers)?

article thumbnail

B2B Sales Strategy: How to get more leads for B2B Business

Valasys

With the constant evolution in the digitized landscape & Internet of Things (IoT), the B2B sales process has changed. The conventional funnel structure of a B2B buyer has transcended to a loop-like structure, wherein, the customers prefer to do multiple pieces of research before they make a final buying decision.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. At ClearVoice, we understand that not all people are content people.

article thumbnail

Award-Winning Video Programs Prove Virtual Sales and Marketing Can Still Be Personal

Vidyard

In its fifth year, the VIB awards recognize innovative businesses and sales professionals who are using video to transform the way they sell, market, and collaborate in an increasingly virtual world. The Video Mastery Awards recognize teams using video to reimagine how they market, sell, and collaborate in a digital-first world.

article thumbnail

Email Marketing vs. Social Media: Can They Intersect?

Hubspot

While you've likely felt email marketing and social media marketing are at opposing ends of the marketing spectrum, they can undoubtedly work together to benefit your next marketing campaign. Social Media Marketing. The marketing should also meet the needs of the audience on that medium. Image Source.

article thumbnail

Are You Leveraging the Power of the Case Study Effectively in Your Marketing Strategy?

Martech Advisor

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. So how do you integrate the power of reviews into your marketing strategy? What Is a Case Study in Marketing?

article thumbnail

Mobile Marketing Tactics for Business

Sharpspring

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Since users are controlling the buyer’s journey from their mobile devices, the challenge to marketers is relevance. Leverage search engine marketing (SEM) for mobile. People in the U.S.