Bluetext

SEPTEMBER 1, 2020

Day to day social situations may have been put on pause, but business certainly has not. With only six short weeks to build a fully custom microsite complete with new, event-specific branding, Bluetext hit the ground running. Happy hours with coworkers? Pivotal presentations with clients? In-person large events and seminars?

Microsite 37

Microsite Advertising Mediums Display Marketing Agencies 1 37

Anyword

SEPTEMBER 9, 2022

Create better brand awareness by crafting a branded hashtag, either for your business as a whole or a specific use case. Most popular marketing hashtags on Twitter : #DigitalMarketing #SEO #marketing #business #entrepreneur. First, hashtags that are unique and catchy make for memorable campaigns. How do we combat this social fatigue?

Social Media 98

Social Media Conversion Media Tips 98

Smashmouth Marketing

SEPTEMBER 30, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Webbiquity

OCTOBER 4, 2013

For many small to midsized businesses (SMBs), the biggest problem with GA is that it provides too much information. Every report means something to someone, but which are most important from a small business perspective?The Possible sources of referral traffic links include: • News articles in trade, local or business publications.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

For many small to midsized businesses (SMBs), the biggest problem with GA is that it provides too much information. Every report means something to someone, but which are most important from a small business perspective?The Possible sources of referral traffic links include: • News articles in trade, local or business publications.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Bluetext

MARCH 18, 2020

Bluetext, a leading branding company, worked with the Graduate Management Admissions Council (GMAC) to develop a microsite to invite top-of-funnel business school candidates to learn about what is available to them in the world of graduate business schools.

Interactive Marketing 26

Interactive Marketing Advertising Agencies Top of Funnel Paid Search Agency 26

Smashmouth Marketing

SEPTEMBER 29, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

readwrite

MARCH 9, 2017

Rather than sharing an opinion piece of whether this is the year of VR or not, I wanted to share the data that we are seeing from real business and real consumer engagement with our products. This all demonstrates deeper engagement with the medium. The journey of this new advertising medium will continue to evolve.

Impressions 52

Impressions Paid Search Agency Advertising Agencies Ads 52

Atomic Reach

JANUARY 9, 2019

Brand: Medium. Every article is categorized; when signing up to Medium you pick topics that interest you so if you are not in the mood to read about business today you can scroll down to something else such as technology. Marketing Campaign: Newsletter. Brand: Secret Cinema. Marketing Campaign: New product/show.

Examples 45

Examples Copywriting Microsite Newsletter 45

SnapApp

NOVEMBER 14, 2011

From a business standpoint, a content-driven website exists for one or multiple objectives: to make money based on advertising or to generate customer leads for a product or service. Microsite. A microsite is a page or group of webpages that is devoted to a specific theme. Landing Page.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. Spiralytics leverages content marketing, SEO, and online advertising backed by robust analytics to build your business. The company provides cost-effective online marketing solutions to small to medium businesses.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Bluetext

MAY 27, 2019

This was exactly the challenge – and solution – Google’s public sector team was facing when it wanted to broaden its base of federal, state, and local business. Medium Title: Medium Content: The post B2G Public Relations: Government Heros appeared first on Bluetext.

Public Relations 21

Public Relations Marketing Management Microsite Case Studies 21

Webbiquity

JANUARY 12, 2010

From a historical perspective, the web a decade ago (or even a bit less) was still primarily a broadcast medium with limited inactivity. So, for example, social media releases–part of interactive PR efforts–point readers to company microsites and its media sharing (images, video, presentations etc.). Seed this on Newsvine.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Content Standard

JULY 19, 2016

The way people communicated was forever changed, businesses were transformed, and digital marketing strategy evolved from curious theory to necessary practice. “Print is still a top-of-funnel medium,” said Andy Blau, senior vice president of finance and advertising at Time Inc.,

Top of Funnel 40

Top of Funnel Marketing Strategy Marketing & Strategy Digital Marketing Funnels 40

Sprout Social

JANUARY 22, 2020

As impressive as those results are, the initial shock value of REI’s business counter-intuitive stand drove much of the media interest. The 2015 inaugural campaign netted a 7000% increase in social impressions and more than 2.7

Campaigns 47

Campaigns Peer-to-peer Advertising Agencies Opt-out 47

Bluetext

APRIL 8, 2020

Invictus turned to Bluetext to embark on their next mission: grow from veteran-owned small business to big-time government contractor. When we partnered with the Graduate Management Admission Council, we re-designed their microsite, CallingAllOptimists.com. “We need to trim the fat.”

Advertising Agencies 34

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 34

Bluetext

SEPTEMBER 26, 2019

Business psychology reminds us that colors have different effects on different consumers. Keeping your messaging fresh and personal can excite your consumers, attract potential leads, and elevate your reputation in a busy industry. Change Your Brand Colors. Red, for example, can elicit feelings of warmth, excitement, and intensity.

Brand Identity 21

Brand Identity Branding Paid Search Agency Advertising Agencies 21

SnapApp

JUNE 14, 2017

That’s the beauty of a microsite. Long or short, complex or simple, a microsite is an experience for your audience. Microsites, however, are rising in popularity for a reason. Microsites, however, are rising in popularity for a reason. The goal of a microsite is to communicate a single, compelling message.

Microsite 59

Microsite Examples Advertising Mediums Mobile Marketing 59

ClearVoice

APRIL 15, 2020

The microsite’s landing page has bold branding that evokes the sense of what the livestreamed event will be, an RSVP button and a preview of what’s to come. Tip: Like with other mediums, glean inspiration from those who’ve done it before. A more meaningful connection that will thrive long after you log off.

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Martech

OCTOBER 4, 2022

The COVID pandemic condensed nearly a decade of digital business transformation into just a few months. Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. billion in 2022 to $11.75

Enterprise Management 120

Enterprise Management Marketing Management Budget Programs SIC 120

Zoominfo

SEPTEMBER 23, 2018

It’s clear that podcasting isn’t going away anytime soon—so it’s time for B2B marketers to explore podcasting as a new marketing avenue through which they can build their brand, reach new audiences, and scale overall business growth. Podcasting can be an incredibly lucrative business tool. 3. Publish your podcast.

B2B 176

B2B RSS Microsite Skype 176

Vidyard

SEPTEMBER 11, 2015

I use my skills to help tell the stories of people’s businesses, organizations, and events. Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. Video has become an increasingly important part of that work. For Organizers.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

Bluetext

OCTOBER 12, 2023

An IPO is a complex and multi-step process that involves several critical business activities. Regardless your communications strategy is critical, both in the language you use and the mediums you announce upon. At the same time, it will inevitably bring challenges and require meticulous planning.

PR 42

PR Press FAQ Thought Leadership 42

markempa

FEBRUARY 9, 2015

Online examples include: blog posts, podcasts, videocasts, videos, webinars, e-books, personalized microsites, wikis and other multimedia. They loved it, and he got more business. Emails — Email is a one-to-one medium. What can you do online? What can you do via the phone ? People appreciate effort that benefits them.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Vidyard

SEPTEMBER 11, 2015

I use my skills to help tell the stories of people’s businesses, organizations, and events. Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. Video has become an increasingly important part of that work.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

I use my skills to help tell the stories of people’s businesses, organizations, and events. Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. Video has become an increasingly important part of that work.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

SnapApp

AUGUST 9, 2017

What marketers often forget is that businesses are made up of human beings. It began with a fleet of custom-engineered pizza delivery cars, but it was the interactive microsite that brought the campaign to the masses. Chanel did this with their Inside Chanel microsite. Business to PEOPLE.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Content Marketing Institute

MARCH 15, 2018

But do you know about some of its key features for businesses? This option is available for business accounts with over 10,000 followers. The Canvas units are unique in that they can contain pretty much everything you can or would put in a microsite or landing page – all in mobile.”. Live stories and live video replay.

Marketing AI 106

Marketing AI Advertising Mediums Mobile Advertising Advertising Agencies 106

Hubspot

MARCH 18, 2018

Yes, it shares some of the finest insights on technology, venture capital (VC), and emerging businesses, but it does so with fun images that ultimately relate back to the subject -- e.g., the above photo of Oprah that’s been adapted as a meme, since, well, that was the topic of the newsletter. MYOB: Tax Time. What It Does Well.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Buffer

JUNE 14, 2022

We've seen Start Pages for non-profit organizations , small and medium businesses , fashion brands , artists , and creators who have opened our minds and amazed us with their creativity. Some businesses also have multiple locations and need a Start Page for each of them.

Transparency 79

Transparency Product Paid Search Agency CAN-SPAM 79

Hubspot

JUNE 12, 2017

Yes, it shares some of the finest insights on technology, venture capital (VC), and emerging businesses, but it does so with fun images that ultimately relate back to the subject -- e.g., the above photo of Oprah that’s been adapted as a meme, since, well, that was the topic of the newsletter. 3) MYOB: End of Financial Year.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Content Marketing Institute

OCTOBER 8, 2018

Having been immersed in online video pre-YouTube, I don’t think marketers have pushed this wonderful medium as hard as they could over the last few years. Look at developing areas of the business – or your brand’s goals – for inspiration. Can you quantify the impact of your #video content on your marketing goals, asks @apricot_amir.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. Lion Brand’s Lion Brand Notebook: Lion Brand is a yarn company that has been in business for over a century.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

OCTOBER 22, 2013

from fun, long-term content creations to powerful projects that really drive business? Once you’ve fully vetted your idea, you need to choose a content medium that best helps you tell your story. Ultimately, though, it’s important to choose a medium that is best suited to your unique data/information/message.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

SnapApp

FEBRUARY 24, 2017

The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. Teachers tell stories in their lessons, business men and women tell stories in presentations, artists tell stories through their work, and so on. What is Interactive Storytelling?

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Hubspot

FEBRUARY 15, 2017

The B2B Marketing Awards make for perhaps the most prominent celebration of marketing to businesses, by businesses. The BMA Awards were created by the Business Marketing Association, another community of B2B marketers. Past Winner of Note: "Bringing Insurance to Life" for AXA Business Insurance, by Equator. 4) BMA Awards.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Vidyard

MAY 3, 2015

Now imagine doing all that using the most engaging medium That would be an exciting experience for the customer, and just as rewarding for the company, because it’s pretty darned likely that with a persona-geared website customization like that, you’re going to get an obscene number of customers. Registered?) 5 blog posts?

Video Marketing 51

Video Marketing Marketing Websites Top of Funnel Marketing Analytics Tools 51