Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. 4 Ways Branding Contributes to the Customer Experience.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Webbiquity

SEPTEMBER 24, 2019

What’s more, Sitejet includes additional features not found in many other CMSs—such as a CRM, customer portal, and project time-tracking, as well as SSL, CDN, and DDoS protection. Best for Publishing Content to a Wide Audience: Medium. It does not allow you to do anything more than publish and spread the word about your content.

CMS Development 189

CMS Development Advertising Mediums Work Management eCommerce 189

Webbiquity

APRIL 18, 2023

For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income. These practices can help you expand your online business while providing your customers with more control of their buying experience.

eCommerce 299

eCommerce Social Media Tactics B2B Marketing 299

Martech

MAY 23, 2024

It also helps marketers deliver personalized experiences that really grab customers’ attention. Content needs to be a constant promotion and distribution game rather than a frequency of publishing one-and-done approach. But what does this change really deliver and how will it change the future of our marketing responsibilities?

Marketing AI 104

Marketing AI Budget Programs Thought Leadership Landing Pages 104

Vidyard

JANUARY 25, 2018

APRIL 2020 UPDATE: We are not currently accepting guest submissions for the Vidyard Blog. Thank you for your interest in writing for the Vidyard Blog. Who is Vidyard’s Blog Audience? The Vidyard blog exists to educate anyone who wants to use video for their business. Thank you for your interest.

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. 2) Blogging benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Marketing Insider Group

MARCH 17, 2021

With a wealth of information at their fingertips, today’s customers come to their buying decisions with a healthy dose of skepticism. After all, it appears on a content marketing agency’s blog, right? In fact, those brands that take the lead in customer experience outperform their competitors by almost 80 percent.

Content Marketing 282

Content Marketing Paid Search Agency Advertising Agencies Business 282

SmartBug Media

APRIL 9, 2020

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Content Standard

APRIL 28, 2017

. “So…it’s a corporate blog?” “It’s not just a blog ! What kind of blog has a managing editor? Look at the website— does this look like a blog to you? ” “But how is that not a blog? ” “But how is that not a blog?” The corporate blog?

Blogger 74

Blogger Advertising Mediums Domain Custom Publishing 74

Marketing Insider Group

FEBRUARY 10, 2021

It plays a huge role in converting leads into paying customers. How do you say everything needed to win customers almost instantly? Quick Takeaways : Your value proposition is the unique value you promise to deliver to customers. Keep your customers at the center of your value proposition. Source: Medium.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Trade Press Services

JANUARY 2, 2024

Six Essential Takeaways from our 2023 Blogs and Newsletters Based on the topics that have been addressed in our own blog and newsletter over the course of 2023, there are some key lessons learned that can be leveraged for success in 2024. Being a customer-centric business is a full-time commitment.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Marketing Insider Group

FEBRUARY 3, 2021

And that is derived from the value our content brings to a brand’s prospects and current customers. Key Takeaways: Content agencies like ours start with an assessment and a content plan to reach, engage and convert more customers. Writing content that converts into leads and paying customers is a tough skill to master.

Marketing Agencies 2 263

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 263

Webbiquity

JULY 23, 2019

Show your prospective customers how your products or services work. Showcase Your Customers. When was the last time you purchased a new product without having a look at the reviews from other customers? There’s nothing more credible than testimonials from customers who have used the product or service in the real world.

Video Marketing 249

Video Marketing Business Work Management Marketing Management 249

Hubspot

FEBRUARY 4, 2021

The battle for customer attention has never been so fierce. We've seen an explosion in brands using online channels to promote their services and products to potential customers. It's why we've invested in publishing blogs, courses, ebooks, templates, and videos that help generate millions of visits to HubSpot every month.

Hubspot 101

Hubspot Advertising Mediums Startups Custom Publishing 101

DAGMAR Marketing

DECEMBER 31, 2019

We hope you’ve all had a great 2019 and we’re grateful for your interest in our blog and newsletters. We created this piece to give owners of small and medium-sized local businesses advice on how to use content as a promotional tool. Here’s some of our favorite blog posts from other marketers this past year.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

SmartBug Media

NOVEMBER 6, 2018

Is business blogging a part of your financial institution’s marketing strategy? If the answer is no, keep reading to learn how blogging can help drive traffic to your website. The History of Blogging. The concept of blogging was introduced in 1994, when a college student wanted to publish his writing online.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

DivvyHQ

MARCH 9, 2017

Like most digital mediums, before blogging was deemed an essential content marketing tactic, it was primarily a hobby. In those days, individuals flocked to standalone blog platforms to chronicle their lives or share their tastes in books, music, and films. Benefits to Blogging on Third-Party Platforms.

Marketing Automation Services 41

Marketing Automation Services CMS Development Kentico Advertising Mediums 41

Optinmonster

MAY 15, 2024

For this example, I’ll use the Lead Generation Strategies (Metro) template: Here’s how the template will look in OptinMonster’s drag-and-drop campaign builder: Notice that you landed on the campaign’s Yes/No view by default: From here, you can customize the campaign’s text, colors, background, and images to your liking.

Conversion 63

Conversion Opt-out Marketing Automation Services Opt-in 63

Salesforce Marketing Cloud

FEBRUARY 21, 2023

It can also help small- and medium-sized businesses (SMBs) sell smarter and more efficiently, regardless of a company’s resources. It could replace web-to-lead forms with personalized engagements Generative AI can produce fast, personalized customer communications based on historical data and customer interactions.

Small Business Marketing 98

Small Business Marketing Generation SMB Lead Ranking 98

Contently

APRIL 26, 2016

These sites are visual proof that brands can, in fact, be publishers. But it’s becoming clear that publishers need to have more than a homepage. And if brands want to continue to earn the publisher title, they’re going to have to change. Full disclosure: American Express and Coca-Cola are Contently clients.].

Custom Publishing 60

Custom Publishing Network Marketing Facebook Mobile Marketing 60

readwrite

MAY 14, 2022

In 2018 , Snapchat became the first company to offer programmatic augmented reality (AR) ads, allowing customers to view items in an actual store. These augmented reality commercials boost viewer engagement and provide a more meaningful customer experience. Improve brand recognition and customer loyalty.

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

Top Rank Marketing

AUGUST 11, 2023

adults have said that they consider Twitter — recently rebranded as X — to be dominated by unpleasant people who hold extreme views, with a scant 12 percent considering the platform fun to use — two of several findings of interest to digital marketers contained in newly-published social media platform survey results.

Buying Cycle 94

Buying Cycle B2B Marketing Demand Generation Agencies Studies 94

PureB2B

JUNE 7, 2016

These days, customers and businesses generally see corporate blogs as credible sources of industry information. Having your blog posts distributed through various online channels can have a big impact on the way the community sees your company, affecting brand credibility and trust. How Does Content Syndication Work?

Traffic 62

Traffic Top of Funnel Curation Content 62

Tiecas

MAY 7, 2024

An article in Forbes highlights this observation; it translates to the idea that 80% of a company’s revenues often come from a mere 20% of its customers. He says, “Seventy-three percent (73%) of B2B revenues come from existing customers in the form of renewals, cross-sell, and upsell, and the remaining 27% comes from new business.

Demand Generation Agencies 52

Demand Generation Agencies Lead Ranking Resources Advertising Agencies 52

Sprout Social

NOVEMBER 30, 2023

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Publishing whitepapers/ebooks?

Planning 99

Planning Paid Search Agency Advertising Benchmark Analysis 99

Liveintent

MARCH 26, 2020

As publishers grapple with the impact of COVID-19 and the decline of third party cookie, they are holding onto a precious life raft: the subscription model. And blogging platform Medium has launched its own subscription publications. As publishers begin to sell their own products (ie. Email drives subscriptions.

Forrester 90

Forrester Custom Publishing Advertising Mediums Email Marketing 90

seo.co

FEBRUARY 8, 2022

Reuse and repurpose old content into new mediums OR. This post was originally published in 2014, but has been refreshed and updated numerous times over the years. Give them a handful of general guidelines, but for the most part, let them create whatever they feel would be good for your blog— the final edit is yours.

SEO 98

SEO Content Dwell Advertising Mediums 98

Liveintent

SEPTEMBER 7, 2021

This does not mean, however, that small-to-medium-sized retailers cannot remain competitive. In this blog post, we’ll explore: Why big retailers have ventured into retail media The advantages retail media networks give retailers How retailers can stay competitive, and the role email will play. Let’s take a closer look.

Ideal Customer Profiles 125

Ideal Customer Profiles Media Advertising Agencies Mobile Advertising 125

Liveintent

SEPTEMBER 6, 2022

These insights are especially vital as publishers and brands prepare for the depreciation of the third-party cookie , which will change identity and addressability as we know it. Cookies have been exploited to track customers. He even wrote in a 2013 blog post : “I am not comfortable with being tracked across the web by Cookies.”

Marketing Websites 62

Marketing Websites Privacy Ad Exchange Custom Publishing 62

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. That said, you must find that happy medium between content and context. Schema helps search engines crawl your website.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

RebelMouse

OCTOBER 13, 2022

This article was originally posted on the Chartbeat blog. In practice, this might take the form of a farm where 80% of vegetables come from just 20% of crops or a business where 20% of customers account for 80% of revenue. As readers of the Chartbeat blog well know, pageviews are but one metric to include in a.

Rules 52

Rules Advertising Mediums Custom Publishing Viral Marketing 52

Moz

DECEMBER 16, 2020

We'll go through what's changed — and what hasn't — for our readership since our last survey in 2017, and detail what those insights mean for the Moz Blog in 2021. The survey was shared on the blog, through email blasts, and on our social media accounts. Attracting new clients and customers. Methodology. How our readers read.

Customer Surveys 57

Customer Surveys Industry CMS SEO Social Media 57

Scoop.it

APRIL 18, 2023

billion users worldwide, making it one of the most reliable mediums to reach out to the intended audience and generate awareness. Blogs Did you know that 48% of businesses with content marketing strategies prefer blogging to educate their audience? Social Media Posts Social media has over 4.74 Source: DataReportal 2.

Curation 80

Curation Branding Brand Identity Content 80

Huptech Web

SEPTEMBER 22, 2023

Running a marketing campaign, you want to know which ads or links bring you the most customers. In this blog, we’ll make dynamic UTM parameters easy to understand. They provide valuable information about the source, medium, campaign, term, and content associated with each click. Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Bluetext

OCTOBER 24, 2019

In today’s Internet ecosystem, there seems to be a blog for everything. Fashion blogs, fan club blogs, cooking blogs, review blogs — you name it. Blog types range from personal, professional, niche-interest and most importantly, business. . This begs the question; who writes these blogs?

SEO 22

SEO Advertising Agencies Paid Search Agency Marketing Agencies 1 22

Brandpoint

APRIL 13, 2023

Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. Start by brainstorming a frequent or common customer or client question to address. Make the Most of Written Blog Content Have your blog authors record short, insightful summaries of their special articles.

Social Media 118

Social Media Traffic Top of Funnel Media 118