Contently
JANUARY 11, 2023
Today’s consumers expect personalization at every touch point. As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. Personalization takes many forms.
Webbiquity
OCTOBER 9, 2018
Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. without any personalization.
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Launch Marketing
APRIL 19, 2023
The modern B2B customer expects a personalized experience that keeps them engaged throughout the entire buyer’s journey. For your organization to boost customer marketing activities, consider these B2B content personalization tactics. To create trust, it is essential to build authority and educate customers through value-added content.
Madison Logic
FEBRUARY 14, 2024
The desire for personalization among B2B buyers is growing louder. At a time when solution options seem endless, standing out is critical—and personalization is the answer to true differentiation. According to Gartner, 86% of B2B customers expect companies to be well-informed about their personal information during interactions.
Marketing Insider Group
AUGUST 19, 2020
It seems impossible to discuss present-day martech without mentioning personalization. Customized experience – once a differentiator and now a commodity – is at the forefront of every marketing strategy these days, and both consumers and companies alike are obsessed with personalization. Not all personalized efforts are created equal.
Webbiquity
APRIL 23, 2024
A high ROI in email marketing indicates that your campaign is working; the right people are seeing it and being compelled to take the intended action, which could be downloading a resource, making a purchase, or subscribing to a newsletter. Adding some personality to your subject lines is another crucial component.
Oktopost
OCTOBER 20, 2021
One of the hottest marketing trends to come along in recent years is content personalization, which might provide them a path out of the lead generation wilderness. B2B sales have always depended heavily on content marketing, and adding personalization to the mix can be incredibly effective at capturing attention and forging real connections.
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