KoMarketing Associates

MAY 15, 2018

While blog posts, online guides, and white papers are great “top of the funnel” content assets, you must nurture the lead all the way through to the purchase. Enter: case studies. But, how do you create a B2B case study that supports your content marketing strategy ? Step 3: Format the Case Study.

Case Study 152

Case Study Case Studies Studies Effectiveness 152

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Webbiquity

MAY 30, 2023

At least 40% of respondents said their budgets will increase this year in the financial services, business services, energy, engineering, healthcare, media & publishing, real estate, telecom, and transportation sectors. Given the critical importance of training to business performance , it’s clear companies need to invest more here.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

Marketing Insider Group

JULY 28, 2020

Michael Brenner (CEO of MIG) Says More “Social Content Campaigns” Are Just Adding to the Noise and Wasting Valuable Marketing Dollars. Matt Heinz (President of Heinz Marketing) Believes Sales and Marketing Teams Are Too Focused on Top-of-Funnel. LinkedIn Ads Expert AJ Wilcox Agrees that LinkedIn Lead Gen is Not Enough.

Top of Funnel 250

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 250

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Marketing is an important aspect for any business looking to achieve consistent and continuing success. E-commerce transactions encapsulate numerous types such as: Business to Business (B2B). Business to Consumer (B2C). Consumer to Business (C2B).

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Webbiquity

NOVEMBER 3, 2020

Running a business is expensive—especially a tech company that’s trying to provide the best services possible for clients. Simple cost-saving strategies can go a long way in reducing spending on everything from day-to-day operations to business marketing. Not every entrepreneur or business owner may want to go fully remote.

Marketing Budget 239

Marketing Budget Marketing AI Work Management Budget Programs 239

Optinmonster

FEBRUARY 15, 2024

Lead magnets are how Social Media Examiner added over 250,000 subscribers to their list in just one month, and how Nick Gray grew his list by 600%. It’s a truly overwhelming process for most small businesses. Resource Library If you’re like most businesses, your marketing resources are scattered everywhere.

Small Business Marketing 95

Small Business Marketing Leads Lead Marketing Qualified Leads 95

Sharpspring

JULY 15, 2021

With the help of SharpSpring Ads’ powerful AI. You can check out the full Convive Wines case study for all the details — and get inspired below on how to use retargeting ads for your business to level up your own marketing strategy. Using Retargeting Ads for Your Business. How Retargeting Ads Work.

Paid Search Agency 114

Paid Search Agency Top of Funnel Ads Funnel Advertising 114

Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement. Talk about opportunity lost! Know Your Audience.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study? But wait… What is a Case Study?

Case Studies 114

Case Studies Case Study Studies Practices 114

markempa

MAY 30, 2017

When you look at about the average number that it costs a B2B business to obtain an email address, that is about $150. Because if the email address is still good, but the person took a horizontal shift, such as they were the manager of business development, and now they are a manager of support – it happens pretty frequently.

Linkedin 297

Linkedin Research Studies B2B 297

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Video is: great for boosting interaction; highly shareable and rankable; engaging on social media; and excellent for adding a human touch to your content.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

Webbiquity

MAY 9, 2019

Although B2B sales and marketing teams have more channels that ever through which to reach buyers, they also have more obstacles to overcome in order to attract buyers and encourage them to engage throughout the sales funnel. By adding this feature to their product, Oracle is recognizing a customer need and offering a unique solution.

B2B 179

B2B Top of Funnel B2B Sales Digital Marketing Funnels 179

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. These tasks take time away from the value we could potentially be adding in our business. You get deep insights that inform smarter business decisions. Guest post by Eduard Klein.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Webbiquity

FEBRUARY 7, 2023

Adding data to support your story can add credibility and depth to your message, making it more persuasive. Adding data to your story can break up the text and add visual interest, which can help hold your audience’s attention for a longer duration. A content funnel is one way to understand your audience’s knowledge level.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

ClickZ

JANUARY 12, 2024

The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. Top of Funnel Marketing Top-of-funnel marketing is about more than just creating buzz; it’s about laying a sustainable foundation for growth.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Martech

MARCH 11, 2024

Find your marketing sweet spot within the identity funnel Conduct a comprehensive assessment of your marketing initiatives to pinpoint where identity plays a pivotal role. It’s essential to discern at which stage in the funnel your advertising investment is utilized and yields the most return. Get MarTech! In your inbox.

Cost per Acquisition 123

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 123

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. Other studies have reported similar figures, meaning the potential ROI for email marketing may actually be close to 3600%.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

ClearVoice

FEBRUARY 3, 2021

The term B2B, nearly always used to abbreviate business-to-business , is an umbrella category for all companies that market and sell products to other businesses. It is also the term used for marketing campaigns that target other businesses instead of consumers. Business-to-business content marketing: types of content.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

Marketing Insider Group

OCTOBER 27, 2020

Businesses have a wealth of options for promoting their solutions to boost sales. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. Even before the pandemic forced most businesses to operate virtually, we were already living in a digital landscape.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

NetLine

JULY 5, 2023

To put it simply: customer intent is important because it allows businesses to cater their sales and marketing strategy to meet prospects and customers where they are currently. They stumble upon a piece of content from a brand documenting the most common plumbing quality issues for large businesses in this state.

Intent 98

Intent Work Management Marketing Management Business 98

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. Source: G2.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. The “ugly” fact is that your strategy must be tailored to your business, industry, product/service, and target audience. If you’re serious about growing your business, you’ll need a robust lead generating strategy. More sales = more leads.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Tracking upper-funnel and B2B activities is challenging but feasible. Many media platforms provide brand lift studies. Ask your representative or customer support for guidance.

B2B Marketing 106

B2B Marketing Trends B2B Planning 106

BenchmarkONE

JULY 28, 2021

Let’s break down six reasons why your small business should be actively monitoring reviews. . Thanks to the power of third-party credibility, positive reputation, and social proof are among the most powerful marketing assets a business can use to gain new customers. Case studies are great for bottom-of-the-funnel email campaigns.

Small Business Marketing 92

Small Business Marketing Business Top of Funnel Click Rate 92

Directive Agency

JUNE 10, 2020

We spoke to some of the leading SaaS marketing leaders in the space, and they answered the following question, “What do you think is the best strategy to generate leads for SaaS businesses, and why?”. These are webinars, studies, PDFs, and other types of online or downloadable content. Brendan Hufford- Director of SEO at Directive.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

seo.co

SEPTEMBER 25, 2023

There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. Most businesses have adapted by putting at least a little time and effort into their search ranking strategy. That’s where good SEO agencies come in. Close deals.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Binary Demand

FEBRUARY 23, 2024

At the heart of it, two substantial forces come into play: The changing B2B buyer behavior An essential element of the contemporary buyer’s journey involves the increasing prevalence of buying groups and committees, encompassing multiple members from various departments within a business. 67% of the buyer journey happens on digital channels.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

BenchmarkONE

DECEMBER 1, 2022

Instagram offers tons of opportunities for your small business to not only build brand awareness but also to drive sales. More than 200 million Instagram users visit more than one business account daily. If you use Instagram to attract new customers and drive direct sales, the shopping tags are a must-use feature for your business.

Small Business Marketing 73

Small Business Marketing Features Business Tagging 73

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. This can make or break a deal for your business. This is where the strategic utilization of social media comes into play.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Choozle

NOVEMBER 14, 2023

Paid search advertising is a highly effective lower-funnel channel that reaches potential customers when they are close to conversion. Research by Google and Microsoft Advertising – the two largest paid search platforms – found that paid search ads can also raise brand awareness by as much as 80%. Think about it…. the awareness stage).

Top of Funnel 80

Top of Funnel Paid Content Paid Search Agency Funnel Advertising 80

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” To create trust, it is essential to build authority and educate customers through value-added content. Ensure marketing efforts support individuals through the entire funnel, from awareness to consideration to decision.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Martech

JANUARY 30, 2024

Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Marketing reports in our business insights tool. Google Ads smart bidding. Our GCLID from Google Ads passing onto our site. Google Analytics.

Paid Search Agency 122

Paid Search Agency Marketing Attribution Top of Funnel Companies 122

SmartBug Media

MAY 30, 2023

1 on Google, if visitors to your website aren’t converting down the sales funnel into customers, there is a problem that needs solving. Instead, formulate an action plan to address the problem of why visitors aren’t turning into customers with these fast tips for busy marketers. And although it’s great to rank No.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

Inbox Insight

OCTOBER 19, 2023

Reading time: 5 minutes Decoding demand generation If you’re wondering what is demand generation , often abbreviated as demand gen, it is a multifaceted marketing strategy aimed at sparking interest in your business’s offerings. They serve as a destination for your ads and a tool to keep leads focused.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Martech

APRIL 12, 2023

CTV is the fastest growing digital ad channel because of its inventory and adtech precision. They can deliver ads to a few hundred consumers in their target demo, or many millions. Dig deeper: CTV added to Kroger’s retail media business Higher-quality inventory. Business email address Subscribe Processing.

Planning 102

Planning Spending Marketing Plans Advertising Agencies 102

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62