SmartBrief - Marketing

MARCH 10, 2024

Maximize email newsletter performance With the benefits of A/B testing and segmentation, response rates should be optimized. Email hygiene is essential to ensure your email newsletter response rates are optimal. Lastly, benchmark your open/read and click-thru rate data against available industry information.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Hubspot

MAY 7, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. The dataset includes weekly trend data for core business metrics in 2020, focusing on changes occurring during and after March 2020.*.

Advertising Benchmark 90

Advertising Benchmark Optimization Work Management Burn Rate 90

Hubspot

APRIL 23, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. The dataset includes weekly trend data for core business metrics in 2020, focusing on changes occurring during and after March 2020.*.

Advertising Benchmark 88

Advertising Benchmark Budget Programs Open Rate Response Rate 88

Hubspot

APRIL 8, 2020

Like you, we’re looking for some concrete benchmarks. From now until the end of June, we’ll plan to update these insights based on additional business metrics such as website traffic, email send and open rates, sales engagements, close rates and more. Free Software to Get Started. Zoom integration with HubSpot.

Advertising Benchmark 101

Advertising Benchmark Planning Budget Programs Forecasting 101

Customer Experience Matrix

APRIL 15, 2012

This leads to different questions than I used to get, including the ever-popular “what’s a reasonable response rate for our emails?” That one came up last week and led me to review my files on industry benchmarks. The UK Email Marketing Benchmark Report 2012 Finally, we have a study from Signup.to

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Hubspot

JULY 7, 2020

For the last several months, we've been publishing weekly cuts of data on core performance metrics, to provide business owners with useful benchmarks as they adapted to circumstances that were changing by the day. This data is based on benchmarks calculated using weekly averages from Q2 vs. post-holiday weekly averages from Q1.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Hubspot

MAY 28, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. Currently, all industries with the exception of construction are trending below pre-COVID averages. This trend held in all regions and industries.

Advertising Benchmark 94

Advertising Benchmark Response Rate Advertising Agencies Outreach 94

Hubspot

OCTOBER 28, 2020

In June, we saw a significant change in deal performance as both deals won and deals created increased from just below pre-COVID levels to well above the benchmark by the end of July. This data is based on benchmarks calculated using weekly averages from Q2 vs. post-holiday weekly averages from Q1.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

KoMarketing Associates

APRIL 10, 2018

As marketers personalize and segment their email marketing campaigns, new research shows that email response rates are on the rise. The statistics showed that marketers had an average open rate of 28 percent for personalized promotional emails and newsletters in the second quarter of 2018.

Segmentation 120

Segmentation Marketing Report Email Marketing Personalization 120

Webbiquity

AUGUST 7, 2018

Broadly speaking, analytics tools help optimize your content marketing efforts by providing four types of information: Trends: What patterns are you seeing on your website in terms of traffic sources and levels, visitor engagement, popular content, and which CTAs are driving conversions? Competitive Intelligence and Benchmarking Tools.

Marketing Analytics Tools 203

Marketing Analytics Tools Class Budget Programs Analytics 203

Tomorrow People

OCTOBER 27, 2020

Earlier this year, before the world experienced mass disruption, we were putting the finishing touches on a series of eBooks looking at some of the most interesting trends we saw in content, marketing, and business strategy. Interestingly, the number of marketing emails sent increased by about 50%, but response rates went down by about 14%.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Martech

JANUARY 18, 2022

Learn about trends and capabilities of marketing automation software in the latest edition of this MarTech Intelligence Report. And, thankfully, response rates have also risen to between 10% and 20% over their benchmark. New features are making marketing automation platforms more powerful than ever.

Marketing Automation Services 121

Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 121

Sprout Social

JANUARY 11, 2024

This includes sentiment analysis, unsatisfactory responses and your top reps. The platform’s AI features include call summaries and phrase detection to identify trends among customer queries. What insights can you pull from your numbers and trends? Doing so objectively answers whether you’re meeting customers’ needs or not.

Enterprise Management 85

Enterprise Management Work Management Software Service 85

Hubspot

APRIL 16, 2020

That’s why from now until the end of June, we will be publishing week-over-week trend data for core business metrics including such as website traffic, email send and open rates, sales engagements, close rates and more. Charts in this post are measured against a benchmark on the y-axis. Response rate hit 2.1%

Response Rate 93

Response Rate Advertising Benchmark Forecasting Open Rate 93

Sprout Social

JULY 30, 2019

If you’re using these metrics as benchmarks for your brand, it’s important to understand the difference between reach and impressions. Combined with a Trends report, you’ll be able to see what’s most often associated with your brand and where you can improve or capture more attention. Customer care: Response rate & time.

Social Media 108

Social Media Media Budget Programs Response Rate 108

Marketing Interactions

SEPTEMBER 26, 2022

Only 16% of B2B marketers rate their current lead nurturing initiatives as excellent, per the 2022 Lead Nurturing & Acceleration Benchmark Survey. Declining response rates figure in at 33%. Some things to look at: Which industries face more impact from current market trends?

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

Customer Experience Matrix

MAY 23, 2012

Ask most marketers how they measure performance, and they’ll tell you they look at results: incremental revenue or return on investment if they’re available, or response rates if they're not. Benchmarks. Again, the real need is to understand the factors that determine future results, such as response rates and funnel velocity.

Lead Ranking 120

Lead Ranking Contingency Planning Planning Lead Scoring 120

The Customer

AUGUST 3, 2021

Quick-Take: In fact, a 2021 Cisco Data Privacy Benchmark Study found that companies that invested in a better privacy experience got almost double in returns , with a 76% increase in customer trust. While such analytics can be useful in helping companies discern trends in customer behavior, data is a poor proxy for real human experience.

Industry CMS 92

Industry CMS Privacy Ad Exchange Vendors 92

Zoominfo

NOVEMBER 14, 2018

Look for trends: Measure employee loyalty by department, demographics, and tenure. As this example illustrates, Employee NPS not only helps employers and HR professionals recruit and retain top talent—it also provides them with actionable benchmarks to improve the general employee satisfaction at their company.

Lead Scoring 150

Lead Scoring Lead Ranking Promotion Customer Satisfaction 150

Sprout Social

FEBRUARY 18, 2020

But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. The internal Engagement Report benchmarks how well your company is doing against similar companies in reply rate. Monitoring is different from listening.

Social Media 136

Social Media Brand Identity Branding Media 136

ClickZ

MAY 2, 2020

In their benchmark study of over two billion app installs across 15 industry verticals, Airship discovered the power of push notifications. March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications. . Global inflation trends.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Vidyard

OCTOBER 11, 2018

His talk 6 Proven Ways to Boost Response Rates and Customer Engagement with Video dives deep into video. In this session, you’ll learn how to overcome some of the common mistakes associated with using video as a sales tactics. (We We know because we’ve made them.)

Video Marketing 74

Video Marketing Planning B2B Thought Leadership Cross-Selling 74

Exo B2B

APRIL 29, 2021

According to the study report “B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America,” email remains a key marketing channel for most B2B brands, with 81% used in the past 12 months. Having resounding success with B2B marketing email happens. Keep a conversational tone.

Email Marketing 52

Email Marketing B2B Marketing Practices Tips 52

Martech

JANUARY 25, 2022

And in a world where more organizations are working virtually, this trend has only been exacerbated. These personalization capabilities allow CRMs to work effectively with email, social media and website communication; they support over 70% of account-based marketing (ABM) programs, according to the 2020 ABM Benchmark Survey Report.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Paid Search Agency 95

KEO Marketing

OCTOBER 2, 2017

There are many new trends and technology innovations in the digital marketing space and you should consider them carefully before building a digital marketing budget for 2018. Measure your digital marketing budget against benchmarks to be sure you are not underfunding or overcommitting.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

Vidyard

APRIL 4, 2017

His talk 6 Proven Ways to Boost Response Rates and Customer Engagement with Video dives deep into video. In this session, you’ll learn how to overcome some of the common mistakes associated with using video as a sales tactics. (We We know because we’ve made them.)

Video Marketing 50

Video Marketing Planning B2B Thought Leadership Cross-Selling 50

Valasys

FEBRUARY 27, 2019

3 of the top 5 most important goals for B2B organizations are lead generation, sales and lead nurturing, according to the 2016 Benchmarks, Budgets, and Trends report compiled by CMI. Quicker the response rate, higher the chances of sales closing deals. Quick responses set you apart from your competitors.

Lead Ranking 49

Lead Ranking Sales Leads Top of Funnel Work Management 49

Webbiquity

MAY 3, 2016

When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., A tool to measure digital results, discover business opportunities, monitor competition, and benchmark performance. 2: The 12 Best Competitive Intelligence and Benchmarking Tools.

Paid Content 100

Paid Content Advertising Benchmark Tools Best Practices 100

Vidyard

JULY 13, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Produced Video Trends by Industry 1.4.1 Video Creation Trends by Company Size 1.5.1 Video Creation Trends by Industry 1.2.1 Produced Video Trends by Industry 1.4.1

Ideal Customer Profiles 102

Ideal Customer Profiles Cold Calling Tips Work Management 102

Sprout Social

FEBRUARY 22, 2023

Consumers tag and direct message brands to resolve their issues across platforms, and hope for swift, helpful and personalized responses in return. According to Index data, more than three-quarters of consumers expect a response on social within 24 hours.

Social Media 131

Social Media Media Enterprise Management Top of Funnel 131

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. Why Will Video Trends Rule the 2021 Digital-First World? Video Trend 1: Video in Sales Explodes 2.1 How to Take Advantage of Video Trend #1 2.1.1 Innovators Leading the Charge With Video Trends 2.2.1 Dig Deeper into Messaging 4.2

Sales Management 65

Sales Management Trends Video Marketing B2B 65

SnapApp

MAY 29, 2018

71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them” — Cintell , Understanding B2B Buyers 2016 Benchmark Study. Understand your buyer profile. “71% Your buyer profiles are a set theoretical model that represent different types of ideal customers. Who are they?

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Sprout Social

FEBRUARY 12, 2024

Our Social Media Benchmarks Report for Higher Education shows 68% of high school students use social channels to research schools. OU knows how to connect with their audience while also connecting the university to TikTok trends. Don’t try to do the dances or follow all the trends unless it’s a natural fit.

Education 92

Education Lead Scoring Lead Ranking Leads 92

Vidyard

APRIL 5, 2021

KITCHENER, Ontario – April 5, 2021 – Vidyard , the leading video platform for businesses, has released its 2021 Video in Business Benchmark Report revealing the latest trends and benchmarks in video content creation, user-generated video, viewer engagement and video performance in business. press@vidyard.com.

Advertising Benchmark 80

Advertising Benchmark Marketing Report Video Marketing Work Management 80

Sprout Social

MARCH 16, 2023

According to Index data, while more than three-quarters of consumers expect a response in the first 24 hours of reaching out to a brand on social, 57% actually expect a response within the first hour. Measuring your team’s response rate efficiency is imperative.

Social Media 101

Social Media Service Media Response Rate 101

Sprout Social

JANUARY 11, 2023

A social customer care dashboard measures, benchmarks and analyzes your team’s efforts, and reveals any critical opportunities to improve customer support. Metrics: Response rate, action rate, average time to action and total actioned messages. Goal: Provide visibility into customer care team performance.

Social Media 127

Social Media Template Media Brand Identity 127

Sprout Social

SEPTEMBER 20, 2023

With a CSAT survey, you can ask customers to rate your products or services using a scaled-based response system. When the results are in, you simply divide the total number of happy responses (ratings from 8-10) by the total number of customers surveyed and then multiply by 10. bug fixes) and act on it.

Lead Scoring 104

Lead Scoring Lead Ranking Customer Satisfaction Paid Search Agency 104