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How to Improve Response Rates with Account-Based Content

DiscoverOrg

In B2B marketing, when you improve response rates, you tend to see better downstream results including: more qualified leads, more pipeline, and more deals won. Better Data and Better Response Rates. The crux of achieving better response rates with data is not just more data, but better data.

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Vidyard Report Reveals Sales Teams Using Video Have Increased Response Rates, Reduced Deal Cycles

Vidyard

More than 70% of respondents noted that custom-recorded video performs better than text-based emails, and has increased response rates. As virtual and hybrid work has increased across industries, the response rates to text-only communication are decreasing. But video is helping to curb this trend.

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Vidyard Report Reveals Sales Teams Using Video Have Increased Response Rates, Reduced Deal Cycles

Vidyard

More than 70% of respondents noted that custom-recorded video performs better than text-based emails, and has increased response rates. As virtual and hybrid work has increased across industries, the response rates to text-only communication are decreasing. But video is helping to curb this trend.

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5 Key Trends That Can Turn Into Opportunities in 2023

TowerData

In 2022, digital marketers were hard at work staying on top of the 2022 trends - masterful video marketing, relatable content creation, virtual event engagement, social/influencer marketing, harnessing the power of data to drive strategies and getting next-level with personalization. Economic trends. Economic Trends.

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4 Effective Methods to Increase Your Survey Response Rates

Adobe Experience Cloud Blog

Here are four effective methods for increasing your survey response rates, from sending the right message to offering incentives: 1. If you’re having a tough time getting people to complete your surveys, try offering incentives to boost your completion rates. Without a doubt, cash incentives increase response rates.

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10 Email Marketing Trend Predictions from the Experts

Litmus

“I’m curious to see how digital marketers pivot away from subject line testing since open rates are no longer a reliable metric. Will they shift toward measuring other (more meaningful) types of engagement—click-through rate and response rate? Every time. Learn more.

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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

Maximize email newsletter performance With the benefits of A/B testing and segmentation, response rates should be optimized. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates. Email hygiene is essential to ensure your email newsletter response rates are optimal.