Contently

APRIL 6, 2023

To shortcut that process, companies often make assumptions about their buyers, basing their personas on stereotypes or generalities rather than on actual data. In that case, SugarCRM suggests partnering with your sales team to gain valuable insights. What Is a Buyer Persona?

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203

Vidyard

JULY 28, 2021

Translation: “Subscribe to my channel and opt in to notifications, so you’ll always get informed when I upload future videos.” According to our Video Benchmark Report , adding CTAs to videos is considered one of the most important features that a video platform can offer. Contents 1. What’s a Video Call to Action, Anyway?

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Aberdeen

OCTOBER 17, 2019

The General Data Protection Regulation ( GDPR ) is changing how enterprise outbound sales is executed, one fine at a time. It obviously starts with the hiring process where background checks are important — especially to companies who have a lot to lose. Mistake #4: Assigning sales reps to vague categories.

Sales Management 40

Sales Management Top of Funnel Intent Data Opt-out 40

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 101

Newsletter Template Email Marketing Design 101

KoMarketing Associates

JULY 24, 2018

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. Thanks to GDPR, many of us have just recently gotten through an emergency primer on data management.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

Binary Demand

MAY 4, 2023

Marketers use PPC ads, social media, email marketing, and other methods to deliver many leads to their sales team. Filtering low-quality B2B sales leads and focusing on high-converting leads is the key issue every organization faces nowadays. However, the actual task begins when you have to turn those leads into paying customers.

Lead Ranking 52

Lead Ranking Sales Qualified Leads Lead Scoring Paid Content 52

Learn from the Pros

MARCH 11, 2024

They’ve been a staple in digital marketing, enabling tactics like intent-based targeting, cross-site tracking, retargeting, and behavioral advertising. The image below illustrates this process. Retargeting and account-based marketing (ABM) tactics that rely on tracking users across sites will be disrupted.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

Martech Advisor

NOVEMBER 20, 2019

Email automation is defined as a set of processes and technologies used to send promotional/transactional emails automatically to customers. Email marketing is a popular tactic for brands around the world, given its low investment and high ROI. Email Automation Benchmarks You Should Remember. Table of Contents. ” email.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Sprout Social

MAY 19, 2021

And great conversations can have a positive impact on sales. Here’s what that looks like broken down by platform: Median benchmark for Facebook engagement: 0.09%. Median benchmark for Instagram engagement: 1.22%. Median benchmark for Twitter engagement: 0.045%. Social media is conversational by nature.

Ideal Customer Profiles 130

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 130

Heinz Marketing

JULY 26, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can even ask Alexa! My name is Matt Heinz. Thank you so much for joining us.

Top of Funnel 107

Top of Funnel Marketing Automation Services Budget Programs Work Management 107

Webbiquity

JUNE 13, 2023

How personalized experiences drive customer loyalty Here’s how personalization enhances customer loyalty for brands: Builds emotional bonds through personalization Likability drives sales. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Personalization can help.

Loyalty 258

Loyalty Personalization Budget Programs Marketing Automation Services 258

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. How a CRM platform helps sales and marketing teams collaborate effectively. Process scaling.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 This is up from 46% who would do the same in 2017.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

SmartBug Media

MAY 30, 2023

1 on Google, if visitors to your website aren’t converting down the sales funnel into customers, there is a problem that needs solving. Why Conversion Rate Optimization Is Important Think of CRO in the digital world like sales floor associates in the brick-and-mortar world. Sales closed 27 of those 90 leads.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

Top Rank Marketing

FEBRUARY 1, 2017

This half-competitive, half-isolated feeling is why marketing benchmarks are so valuable. Benchmarks help us determine if our strategies, investments and results are comparable to our peers. This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Here are just a few key takeaways.

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

Valasys

SEPTEMBER 27, 2019

Architecting the roadmaps to excel at customer experience management (CXM) is incontrovertible for B2B marketers. Marketers need to define the customer experience indexes for their brands so that they can evaluate the standards of their customer experience quality & can also competitively benchmark them.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 This is up from 46% who would do the same in 2017.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Zoominfo

MAY 22, 2020

Collectively, personal data and how it’s used is becoming known as the “privacy experience,” and data protection teams and sales reps are increasingly aware of it. Maybe, depending on how badly you want to make cashless transactions between friends. What about a company selling magazine subscriptions?

Privacy 113

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 113

Optinmonster

JANUARY 18, 2024

But what’s a good benchmark for free trial conversions? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Use Price Anchors Price anchoring is a psychological tactic that you can use in a couple of different ways. Apps with 5-9-day trials have a 45% conversion rate.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

BenchmarkONE

SEPTEMBER 7, 2022

Being the head of sales, customer service, accounting, marketing, etc., Customer Relationship Management (CRM) Software. With just a few customers, keeping to manual processes for managing your relationships with clients as a small business owner is easy. Opt for tools that are easy to use and scalable.

Small Business Marketing 40

Small Business Marketing Marketing Automation Services Work Management Marketing Management 40

Convince & Convert

OCTOBER 22, 2021

Collect and share testimonials from sales representatives who have seen an increase in revenue by sharing curated content. That’s what Katie Gear , Area E-Commerce Marketing Manager for Hyatt hotels in Chicago, Indianapolis and Cincinnati, did when she first launched her advocacy efforts. Harness employees who are already sharing.

Social Media 126

Social Media Customer Surveys Eye-Tracking Opt-out 126

Valasys

JULY 21, 2020

And KPIs influence management behavior as well as business culture.” Appropriately choosing KPIs for B2B e-commerce marketplace helps assess the critically important numbers to address your business bottom-lines and other critical areas such as risk management and customer satisfaction.

Lead Ranking 80

Lead Ranking B2B Lead Scoring Churn Rate 80

Onalytica B2B

NOVEMBER 15, 2018

a lot of sales people sit here). • LinkedIn and Facebook Accounts but no Twitter or Instagram account. • Shares occasional brand content on LinkedIn. • Publishes 1-10 social media posts per month on LinkedIn. • Audience size: Up to 2,000 online (LinkedIn and Twitter combined). Read on to learn how.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Martech

NOVEMBER 15, 2022

He knows the way to succeed and get promoted – set clear, ambitious marketing goals which ladder up directly to management business goals, prove that you hit or exceeded those goals, then you can get more money in the next budget cycle. I’m as much of a fan of technology as anyone in digital marketing. But, I’m frustrated.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Paid Search Agency 98

Convert

DECEMBER 8, 2020

Surveys can help you gather feedback from your customers about your product or even other important materials like landing pages or opt-in forms. For example, you might have a churn survey that helps you understand why a customer decided to opt out of your service or return your product. In-Depth Interviews.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98

Vidyard

MARCH 23, 2021

You can start to use video to increase qualified leads in your sales pipeline and prove ROI. Video in Business Benchmark Report Know where you stand, so you can stand out. You’ve successfully cleared one major hurdle: the fear of getting started. Now’s the time to put a strategy in place. Starting from scratch? No need to worry.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Zoominfo

JUNE 27, 2022

The dynamic nature of business requires an equally dynamic solution for acquiring and managing data. Teams that are purchasing data should look for a provider who can deliver accurate, current, and reliable data across an entire organization and help manage it in real-time. In addition to careers, companies are transforming too.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Valasys

OCTOBER 31, 2019

Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. Learn more on: How to Assimilate Competitive Benchmarking in Social Media.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 This is up from 46% who would do the same in 2017.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Optinmonster

DECEMBER 28, 2023

Which Drives More Sales: Email or Social Media? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. But they also have their pros and cons. In this post, we’ll share important insights into email and social media marketing. Let’s get started!

Social Media 112

Social Media Email Marketing Social Marketing Marketing Budget 112

Salesforce Marketing Cloud

JANUARY 12, 2022

In 2021, online holiday sales across November and December rose 5% year over year worldwide to $1.14 In 2021, online holiday sales across November and December rose 5% year over year worldwide to $1.14 Retailer and consumer goods brands experienced a relatively soft Cyber Week, with online sales growing 2% globally.

Peer-to-peer 93

Peer-to-peer Fulfillment Digital Marketing Funnels Top of Funnel 93

Convert

APRIL 29, 2022

Experimentation in B2B marketing is much harder than in B2C, greatly because of the long sales cycle and its implications. In a long sales cycle, the metrics most closely correlated to revenue are lower-funnel metrics. In a long sales cycle, the metrics most closely correlated to revenue are lower-funnel metrics.

Top of Funnel 52

Top of Funnel B2B Marketing Enterprise Management Lead Ranking 52

Unbounce

FEBRUARY 11, 2021

As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. See Unbounce’s Conversion Benchmark Report for details.) To find this report in GA, open the “Conversions > Multi-Channel Funnels > Top Conversion Paths” report. That’s life.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Unbounce

MARCH 2, 2020

The design, copy, branding, tactics…they’ve all gotten better, like little Pokémon evolving into—uh—bigger, better-looking Pokémon, I guess. (OK, Keep reading to see what I learned in the process, some examples you can use for inspiration, and some tips on how to optimize your SaaS landing pages like a pro this year. OK, you got me.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Vision6

JULY 5, 2023

Maybe it’s to increase sales, drive website traffic or to improve your customer retention rates. There are the obvious rules like having a clear opt-out or unsubscribe link but for a more in depth explanation on staying compliant check out out guide to understanding email compliance here. What is email marketing?

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

Optinmonster

JANUARY 18, 2024

But what’s a good benchmark for free trial conversions? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Use Price Anchors Price anchoring is a psychological tactic that you can use in a couple of different ways. Apps with 5-9-day trials have a 45% conversion rate.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Martech Advisor

DECEMBER 3, 2019

Then, you can flag preferences in your customer relationship management system to honor their requests. If a lawn care company is trying to sell next season’s service to existing customers, it might use email as long as its current customers have opted into the channel. This stems from a variety of factors.

Opt-out 66

Opt-out Opt-in Work Management Marketing Management 66