The Effective Marketer

NOVEMBER 3, 2011

Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. Five Benchmarks. Sure, knowing the benchmark metrics help a little but what are the numbers?

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

The ROI Guy

JANUARY 25, 2018

4) As the customer answers the questions, particularly around the challenges they have or around key performance indicators, the Discovery Tool reveals unique and personalized commercial insights / peer comparison benchmarks. The Bottom Line The ability to better understand buyer needs and higher win rates are strongly correlated.

Peer-to-peer 45

Peer-to-peer Correlation Comparison Advertising Benchmark 45

Inbox Insight

MARCH 14, 2022

A good way of ensuring optimal messaging is to benchmark against industry leaders. This is no doubt due to the sometimes vast differences in performance measuring metrics across channels, making it difficult to draw accurate comparisons. How often are they posting and on which channels? What content formats are they utilizing?

Multi-Channel 98

Multi-Channel Advertising Channels Planning Top of Funnel 98

SmartBug Media

JUNE 29, 2020

When comparing churn rate over time, annual churn rate is often expressed as a goal and monthly churn rates are often expressed as benchmarks or monthly indicators contributing to the annual goal. Example: If you have 1,000 customers and an annual churn goal of 7 percent, your monthly churn rate benchmark would be 0.6 Churn by Revenue.

Churn Rate 100

Churn Rate Effectiveness Cross-Selling Pricing 100

Hubspot

OCTOBER 28, 2020

Establish data benchmarks. Setting benchmarks helps you not only understand what your business' marketing "norms" are, but it also gives you a standard that you can work toward meeting — and exceeding — incrementally. That being said, setting benchmarks is easier said than done. What is your average landing page conversion rate?

Work Management 101

Work Management Marketing Management Planning Advertising Benchmark 101

NetLine

DECEMBER 20, 2022

They simply pale in comparison to eBooks, Guides, Cheat Sheets, and White Papers. . Users registering for Webinars are 29% more likely to be correlated with a purchase decision within the next six months. ON24’s Webinar Benchmarks Report 2022 states that, in 2021, 59% of Webinar registrants became attendees. ”Of But it’s not. .

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

Zoominfo

JUNE 11, 2019

Use this information as a benchmark to measure and understand your own performance. Then, look at this timeline in comparison to a timeline of major marketing campaigns. During your next marketing campaign or product launch, keep a close eye on branded keywords.

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

Digilant

FEBRUARY 4, 2021

Studies have shown that nurtured leads produce a 20% increase in sales opportunities in comparison to non-nurtured leads. . We’ve all been in a situation where we clicked on an ad that peaked our interest but the landing page we were directed to was either difficult to navigate or didn’t correlate to the original ad we clicked on.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

B2B Marketing Analytics

AUGUST 2, 2020

Latest (July 2020) DemandGen benchmark research around marketing measurement has once again highlighted that marketing analytics continues to be the top priority for B2B marketing organizations. It is based on the timelines of the first marketing engagement in comparison with the sales engagements within an account.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Sprout Social

AUGUST 1, 2019

To get the most from this data, compare it against your impressions and engagement data to see if there’s a correlation between publishing behavior and engagement. What this section shows: A performance comparison across the different Facebook pages you manage. Again, this is extremely valuable for benchmarking your data.

Facebook 74

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 74

Convert

NOVEMBER 13, 2023

They observed an unused feature called “save search” correlated with higher user engagements via messaging. Control for multiple comparisons. Here’s an example of a successful product experiment , where a marketplace drove millions of additional deals by running product tests in the activation growth stage.

Product 52

Product Lead Ranking A/B testing Sample 52

Salesforce Marketing Cloud

DECEMBER 19, 2023

Comparison isn’t always the thief of joy. But sending multiple versions of an email – with different subject lines, preview text, copy, calls-to-action, or timing of delivery – can give you a basis for comparison. It can identify patterns and correlations that might not be obvious to human marketers. Which image is best?

Marketing AI 109

Marketing AI Multivariate analysis Lead Ranking Click Rate 109

Hubspot

SEPTEMBER 13, 2012

3) Establish Benchmarks. Setting benchmarks helps you not only understand what your business' marketing "norms" are, but it also gives you a standard that you can work toward meeting -- and exceeding -- incrementally. That being said, setting benchmarks is easier said than done. What is your average landing page conversion rate?

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Martech

NOVEMBER 3, 2021

In a large-scale analysis of SEO services , Backlinko found a direct correlation between spending and satisfaction. Review this comprehensive comparison of SEO vs. PPC. For example, consider the following benchmarks. Keep in mind. While PPC can generate fast results, once you stop running ads, your visibility drops.

Budget Programs 114

Budget Programs Spending Paid Search Agency Marketing Budget 114

The ROI Guy

DECEMBER 15, 2005

The most informative competitive benchmarks will measure the company's metrics against named peers in similar industries and geographies, with comparable business models and size. It is essential to place a benchmark in context: Often, there is no direct relationship between IT investments and improved business performance.

Peer-to-peer 40

Peer-to-peer Budget Programs Work Management Marketing Management 40

Hubspot

FEBRUARY 8, 2011

We benchmarked these markers the Friday prior to the game so we could measure what changes occurred after the game. Of all the social media outlets, YouTube has one of the closest correlations to the Super Bowl broadcast itself because it allows for repeated video views, ratings, comments and sharing. Monthly website traffic.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

We benchmarked these markers the Friday prior to the game so we could measure what changes occurred after the game. Of all the social media outlets, YouTube has one of the closest correlations to the Super Bowl broadcast itself because it allows for repeated video views, ratings, comments and sharing. Monthly website traffic.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

MAY 28, 2012

In fact, in his " Science of Timing " research, HubSpot Social Media Scientist Dan Zarrella discovered that there is a positive correlation between subscriber recency and click-through rate , one of the key metrics of engagement. Study after study shows that email response rates decline over the age of the lead.

Work Management 28

Work Management Marketing Management Lead Management Lead Scoring 28

Sprout Social

OCTOBER 3, 2023

In the example above, industry benchmarks and previous quarter numbers can add context. Some charts show patterns in data while others make comparisons between different variables. Best for spotting correlations or deviations. Adding context to your visualization is crucial for a more comprehensive understanding of the data.

Lead Scoring 91

Lead Scoring Lead Ranking Social Media Work Management 91

Single Grain

JUNE 12, 2023

Consider the absence of benchmarks or comparisons: Misleading ads may use ambiguous terms to avoid making direct comparisons or benchmarks against relevant standards. Look for the absence of clear references to industry standards, competitor performance, or other relevant benchmarks.

Statistics 52

Statistics Paid Content Advertising Agencies Advertisements 52

Convert

MARCH 2, 2022

You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. While CRO focuses on increasing the conversion rate at a particular touchpoint and the numbers wildly differ based on the goal, let’s take a look at visitor-to-customer conversion rate benchmarks for a minute.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. While CRO focuses on increasing the conversion rate at a particular touchpoint and the numbers wildly differ based on the goal, let’s take a look at visitor-to-customer conversion rate benchmarks for a minute.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Engagio

JULY 2, 2018

Benchmark : measurements that dicate a specific performance metric and allow comparison of metrics between like applications, websites, or companies. This is important in comparison with return visitors as an indication of loyalty and site value. New visitor : a visitor who has reached a site for the first time.

Lead Ranking 69

Lead Ranking Multi-Touch Attribution Account Based Marketing Lead Scoring 69

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. But, I’m not sure that’s a good comparison. But, I’m not sure that’s a good comparison.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Hubspot

JANUARY 29, 2015

For comparison, the fourth most populous country in the world, Indonesia, has a population of 255 million.). That''s why we created the 2015 Social Media Benchmarks Report , which uses data from 7,000+ businesses. And are there any correlations between post frequency and social interactions, or between follower count and interactions?

Advertising Benchmark 28

Advertising Benchmark Social Media Paid Search Agency Social Marketing 28

Hubspot

SEPTEMBER 4, 2015

Looking at our own data, this correlates pretty accurately to the percentage of traffic HubSpot generated from social media in 2014. Bottom line: Social media may not drive significant traffic to your blog in comparison to other sources, but for other reasons, it's still a critical part of your inbound strategy. Click to Tweet ].

Lead Scoring 28

Lead Scoring Lead Ranking Paid Search Agency Companies 28

SnapApp

MARCH 2, 2018

Traditional attribution methods don't paint the full picture; in a MMAGlobal case study , researchers found there is almost no correlation between click-through rate and sales. With that configured, you can use the Model Comparison Tool to compare the attribution models we’re about to look at: . . Source ). . .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

accelerate agency

MAY 11, 2022

Your content marketing return on investment (ROI) is a measure of how much revenue you’ve gained from your content marketing strategy in comparison to how much you’ve spent. Set benchmarks Set realistic, achievable benchmarks for your business. You can determine these by assessing industry results or those of direct competitors.

ROI 52

ROI Enterprise Management Lead Scoring Lead Ranking 52

accelerate agency

MAY 11, 2022

Your content marketing return on investment (ROI) is a measure of how much revenue you’ve gained from your content marketing strategy in comparison to how much you’ve spent. Set benchmarks Set realistic, achievable benchmarks for your business. You can determine these by assessing industry results or those of direct competitors.

ROI 52

ROI Enterprise Management Lead Scoring Lead Ranking 52

accelerate agency

OCTOBER 11, 2021

Your content marketing return on investment (ROI) is a measure of how much revenue you’ve gained from your content marketing strategy in comparison to how much you’ve spent. Set benchmarks. Set realistic, achievable benchmarks for your business. What is Content Marketing ROI? Produce actionable insights.

ROI 52

ROI Enterprise Management Lead Scoring Lead Ranking 52

chiefmartech

OCTOBER 30, 2016

Those in possession of such formula would drive unlimited resources towards one offering after another making the legend of Midas pale in comparison. And there is great power in correlations. All of which leads me to conclude that there is no such Holy Grail. But discerning the pieces is no longer needed to work with the whole.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

Webbiquity

JANUARY 31, 2017

Identify your top content and traffic sources; filter your audience by location, referral source, device, or visit frequency; uncover pages with the highest new and return traffic; and test headlines and benchmark performance. Perform trend analyses, regressions, and correlations for statistical understanding. 21) IBM Watson Analytics.

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

Hubspot

MAY 8, 2015

That's why benchmarks are so helpful -- they help you figure out where you stand in your industry. Below, we dove into several demand gen benchmarks from one industry in particular: software. The charts below feature a comparison between software companies and respondents from all industries. Read on to learn more. (If

Demand Generation 28

Demand Generation Budget Programs Marketing Management Advertising Benchmark 28

Hubspot

SEPTEMBER 16, 2015

Ran a number of tests that compared multiple data points against each other to find correlation trends. It's worth mentioning at this point that the study was purely focused around finding correlation. That said, correlation analysis can give a very strong indication of what's working, even without proving causality.

Studies 28

Studies Correlation Paid Search Agency Keywords 28

TrustRadius Marketing

NOVEMBER 2, 2022

Define job requisitions with confidence using industry and geographic Compensation Benchmarks. ADP Benchmarks lets users see how they compare to similar companies, industries, and locations, to confidently make strategic decisions based on the industry’s largest data set. To support data-driven decision-making. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Define job requisitions with confidence using industry and geographic Compensation Benchmarks. ADP Benchmarks lets users see how they compare to similar companies, industries, and locations, to confidently make strategic decisions based on the industry’s largest data set. To support data-driven decision-making. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Define job requisitions with confidence using industry and geographic Compensation Benchmarks. ADP Benchmarks lets users see how they compare to similar companies, industries, and locations, to confidently make strategic decisions based on the industry’s largest data set. To support data-driven decision-making. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52