B2B Marketing Analytics

AUGUST 2, 2020

Latest (July 2020) DemandGen benchmark research around marketing measurement has once again highlighted that marketing analytics continues to be the top priority for B2B marketing organizations. It is based on the timelines of the first marketing engagement in comparison with the sales engagements within an account.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Sprout Social

AUGUST 1, 2019

To get the most from this data, compare it against your impressions and engagement data to see if there’s a correlation between publishing behavior and engagement. 6 Steps to Conduct Deep Facebook Analysis. What this section shows: A performance comparison across the different Facebook pages you manage. Facebook Top Posts.

Facebook 77

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 77

Convert

NOVEMBER 13, 2023

Depth of Analysis Web Experimentation Product Experimentation Usually involves marketing- and sales-level analysis of the business. They observed an unused feature called “save search” correlated with higher user engagements via messaging. Control for multiple comparisons. Ruben de Boer 3.

Product 52

Product Lead Ranking A/B testing Sample 52

Salesforce Marketing Cloud

DECEMBER 19, 2023

Comparison isn’t always the thief of joy. But sending multiple versions of an email – with different subject lines, preview text, copy, calls-to-action, or timing of delivery – can give you a basis for comparison. And, learning from your results involves a ton of data analysis. When’s the right time to hit ‘send’?

Marketing AI 109

Marketing AI Multivariate analysis Lead Ranking Click Rate 109

The ROI Guy

DECEMBER 15, 2005

The most informative competitive benchmarks will measure the company's metrics against named peers in similar industries and geographies, with comparable business models and size. It is essential to place a benchmark in context: Often, there is no direct relationship between IT investments and improved business performance.

Peer-to-peer 40

Peer-to-peer Budget Programs Work Management Marketing Management 40

Hubspot

FEBRUARY 8, 2011

We benchmarked these markers the Friday prior to the game so we could measure what changes occurred after the game. Of all the social media outlets, YouTube has one of the closest correlations to the Super Bowl broadcast itself because it allows for repeated video views, ratings, comments and sharing. Monthly website traffic.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

We benchmarked these markers the Friday prior to the game so we could measure what changes occurred after the game. Of all the social media outlets, YouTube has one of the closest correlations to the Super Bowl broadcast itself because it allows for repeated video views, ratings, comments and sharing. Monthly website traffic.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Martech

NOVEMBER 3, 2021

In a large-scale analysis of SEO services , Backlinko found a direct correlation between spending and satisfaction. Review this comprehensive comparison of SEO vs. PPC. For example, consider the following benchmarks. Allocating a bulk percentage of your marketing budget doesn’t account for your specific SEO needs.

Budget Programs 114

Budget Programs Spending Paid Search Agency Marketing Budget 114

Sprout Social

OCTOBER 3, 2023

In the example above, industry benchmarks and previous quarter numbers can add context. Have a clear idea of your purpose so you can identify the audience you want to reach and the types of data and analysis you need. Some charts show patterns in data while others make comparisons between different variables.

Lead Scoring 95

Lead Scoring Lead Ranking Social Media Work Management 95

Convert

MARCH 2, 2022

You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. While CRO focuses on increasing the conversion rate at a particular touchpoint and the numbers wildly differ based on the goal, let’s take a look at visitor-to-customer conversion rate benchmarks for a minute.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Engagio

JULY 2, 2018

Attribution analytics : a broad set of metrics and data analysis that explains the connection between marketing campaigns and ultimate business outcomes. Benchmark : measurements that dicate a specific performance metric and allow comparison of metrics between like applications, websites, or companies.

Lead Ranking 69

Lead Ranking Multi-Touch Attribution Account Based Marketing Lead Scoring 69

Convert

MARCH 2, 2022

You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. While CRO focuses on increasing the conversion rate at a particular touchpoint and the numbers wildly differ based on the goal, let’s take a look at visitor-to-customer conversion rate benchmarks for a minute.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

accelerate agency

MAY 11, 2022

Your content marketing return on investment (ROI) is a measure of how much revenue you’ve gained from your content marketing strategy in comparison to how much you’ve spent. Want an SEO analysis within minutes? Set benchmarks Set realistic, achievable benchmarks for your business.

ROI 52

ROI Enterprise Management Lead Scoring Lead Ranking 52

accelerate agency

MAY 11, 2022

Your content marketing return on investment (ROI) is a measure of how much revenue you’ve gained from your content marketing strategy in comparison to how much you’ve spent. Want an SEO analysis within minutes? Set benchmarks Set realistic, achievable benchmarks for your business.

ROI 52

ROI Enterprise Management Lead Scoring Lead Ranking 52

chiefmartech

OCTOBER 30, 2016

Those in possession of such formula would drive unlimited resources towards one offering after another making the legend of Midas pale in comparison. And there is great power in correlations. Were you hoping to find golden insights in the advanced analysis of multiple sources of data?

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

accelerate agency

OCTOBER 11, 2021

Your content marketing return on investment (ROI) is a measure of how much revenue you’ve gained from your content marketing strategy in comparison to how much you’ve spent. Want an SEO analysis within minutes? Set benchmarks. Set realistic, achievable benchmarks for your business. What is Content Marketing ROI?

ROI 52

ROI Enterprise Management Lead Scoring Lead Ranking 52

Webbiquity

JANUARY 31, 2017

Identify your top content and traffic sources; filter your audience by location, referral source, device, or visit frequency; uncover pages with the highest new and return traffic; and test headlines and benchmark performance. QuickSprout also gives you quick SEO and website speed analysis along with recommendations for improvement.”

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

Hubspot

SEPTEMBER 16, 2015

Any campaigns that I've worked on in the past have revolved heavily around number crunching and analysis. Ran a number of tests that compared multiple data points against each other to find correlation trends. It's worth mentioning at this point that the study was purely focused around finding correlation. Click to Tweet ).

Studies 28

Studies Correlation Paid Search Agency Keywords 28

TrustRadius Marketing

NOVEMBER 2, 2022

Define job requisitions with confidence using industry and geographic Compensation Benchmarks. ADP Benchmarks lets users see how they compare to similar companies, industries, and locations, to confidently make strategic decisions based on the industry’s largest data set. To support data-driven decision-making. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Define job requisitions with confidence using industry and geographic Compensation Benchmarks. ADP Benchmarks lets users see how they compare to similar companies, industries, and locations, to confidently make strategic decisions based on the industry’s largest data set. To support data-driven decision-making. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Define job requisitions with confidence using industry and geographic Compensation Benchmarks. ADP Benchmarks lets users see how they compare to similar companies, industries, and locations, to confidently make strategic decisions based on the industry’s largest data set. To support data-driven decision-making. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52