DivvyHQ

JULY 8, 2022

What is content benchmarking? And why should you be making it a regular part of your content marketing reporting? We're answering these questions and providing practical guidance on specific techniques and tools in today's post. Let's go!

Advertising Benchmark 122

Advertising Benchmark Marketing Report Content Marketing Content 122

KoMarketing Associates

MARCH 7, 2017

The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs. Measure this in comparison to other online marketing channels to determine quality of traffic from organic search. SEO Trend Analysis.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

ANNUITAS

OCTOBER 29, 2015

The comparisons between enterprise organizations and smaller organizations may not be relevant, it all depends on the data. Today we made available the 2015 B2B Enterprise Demand Generation Study to enable a true benchmark with relevant data on the performance, goals and challenges of enterprise marketers.

Advertising Benchmark 100

Advertising Benchmark Relevance Lead Scoring Lead Ranking 100

Circle Studio

FEBRUARY 14, 2020

When it’s time to develop or update your firm’s marketing strategy, performing a competitive analysis is a great place to start. There are a few key steps that can set your firm up for success when conducting a competitive analysis. Consider points of comparison. Identify your competitors. Next steps.

Analysis 78

Analysis Press Marketing Proposals Comparison 78

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Planning 104

Planning Paid Search Agency Advertising Benchmark Analysis 104

Parse.ly

MARCH 30, 2023

dashboard for analysis Compare AI content to overall post performance Identify best practices to optimize your content strategy Step 1: Set performance goals Establish clear goals for your AI-assisted content. Set benchmarks based on existing content so you can easily compare the two data sets later. Step 3: Use the Parse.ly

Marketing AI 105

Marketing AI Advertising Benchmark Content Tagging 105

KoMarketing Associates

JUNE 25, 2020

But this is done in coordination with a comprehensive keyword analysis that informs and benchmarks performance. With this information in hand, B2B marketers can establish further benchmarks for SEO program performance , brand-specific, non-branded, and in general. Enter Google Search Console’s Search Performance Report.

Google 257

Google CTR Landing Pages Keywords 257

Martech

APRIL 6, 2023

In a previous story , we looked at the importance for data analysis of avoiding bias and choosing the right metrics. ” Data analysis is supposed to replace hunches with facts. Data analysis is the “GPS.” It’s “ready, aim, fire” (data, analysis, action). So how do you get there?

Analytics 108

Analytics Multivariate analysis Forecasting Lead Ranking 108

InsightSquared

NOVEMBER 5, 2018

There are three lenses to look through: Are any of my metrics off in comparison to the benchmark? Other comparisons such as region-to-region, product-to-product, or customer segment-to-customer segment are relevant too. Benchmark: 25% * 95% * 30% = 7.1%. Have any of my metrics changed over time? Is this a problem?

Lead Ranking 237

Lead Ranking Marketing Qualified Leads Planning MQL 237

KoMarketing Associates

MAY 3, 2016

While this is not necessarily a negative, we do need to be wary of assumptions and misconceptions in marketing performance analysis along the way. While we certainly recommend benchmarking traffic performance over a time period (i.e., Misconception #2: Year Over Year Traffic Is Up So Performance Must Be Up Too.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

Sprout Social

APRIL 3, 2017

Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. Depending on your industry, aim for around five competitors and put them all into a social media competitive analysis template. For your analysis, you can choose any social networks you’d prefer.

Social Media 106

Social Media Analysis Media Twitter 106

Webbiquity

JANUARY 31, 2019

Comparison of similar posts to see how the differences between them affect success. Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. Only after analysis, as would be performed during a social media audit, could this strategy have been developed.

Social Media 243

Social Media Media Word of Mouth Analysis 243

Webbiquity

AUGUST 7, 2018

Competitive benchmarking: How do your results compare, across channels, to those of key competitors? To help perform this analysis and answer these types of questions, marketers can utilize three broad classes of content marketing analytics tools. Competitive Intelligence and Benchmarking Tools. Web Analytics Tools.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

Oktopost

JANUARY 31, 2024

The combined analysis of reach and engagement offers a comprehensive view of how well employee advocacy resonates with the target audience. If you use Oktopost you can take this analysis a step further by measuring the following: Message Performance: Analyze the captions that resonate the most with your advocates’ audiences.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Parse.ly

MARCH 30, 2023

dashboard for analysis Compare AI content to overall post performance Identify best practices to optimize your content strategy Step 1: Set performance goals Establish clear goals for your AI-assisted content. Set benchmarks based on existing content so you can easily compare the two data sets later. Step 3: Use the Parse.ly

Marketing AI 52

Marketing AI Advertising Benchmark Content Tagging 52

InsightSquared

NOVEMBER 5, 2018

There are three lenses to look through: Are any of my metrics off in comparison to the benchmark? Other comparisons such as region-to-region, product-to-product, or customer segment-to-customer segment are relevant too. Benchmark: 25% * 95% * 30% = 7.1%. Have any of my metrics changed over time? Is this a problem?

Lead Ranking 149

Lead Ranking Marketing Qualified Leads MQL Advertising Benchmark 149

TrustRadius Marketing

JUNE 20, 2022

10 Competitor analysis Unlimited search Tracking tools Pricing transparency for paid plans Learning curveMobile capability FollowerAudit 8.0/10 Premium features include: Increased followers per audit Audit comparisons Follower analysis Growth tracking ‘Unfollower’ metrics Fake or inactive follower lists CSV/Excel downloads.

Social Media 116

Social Media Analytics Work Management Media 116

Binary Demand

APRIL 29, 2024

If you’re dissatisfied with conversion rates despite surpassing benchmarks, exploring other factors contributing to the issue may be worthwhile. With your background in market research analysis, you likely have a clear direction in mind. These insights can provide valuable information for optimizing future campaigns.

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

The ROI Guy

NOVEMBER 7, 2017

Think diagnostic assessments, benchmarking tools, solution prescriptions, and ROI / TCO calculators. These Interactive tools provide prospects with a personalized assessment, analysis and content in real-time based on intelligent prompts and responses.

Peer-to-peer 126

Peer-to-peer Advertising Benchmark Marketing Automation Services Paper 126

Martech Advisor

DECEMBER 6, 2019

Customer Lifetime Value (CLV) Benchmarks. It shows a comparison between the customer’s revenue value and the predicted customer lifespan and helps understand a reasonable cost per acquisition. They broadly are, historic CLV, predictive and lifespan CLV, cohort analysis, and individualized CLV. Cohort CLV analysis.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Unbounce

MAY 29, 2020

” That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) new version of our Conversion Benchmark Report. . Benchmarks can energize your digital marketing strategy in three big ways: They’re a form of competitive intelligence. Introducing the 2020 Conversion Benchmark Report.

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Moz

FEBRUARY 20, 2019

But this article will show you a case of an SEO context analysis we used to determine the importance and role of SEO. This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate. Let's dive in.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Martech

JULY 11, 2023

This ensures you have a full year of data for meaningful comparisons (comparing GA4 vs. UA with over a year of data). They are now faced with a great challenge when conducting period comparative analysis. The redesigned interface reflects a shift toward a more user-centric approach. Remove reports that do not apply to your business.

Marketing Analytics Tools 81

Marketing Analytics Tools Privacy Marketing Management Privacy Policies 81

BuzzSumo

MAY 2, 2019

Delivering a data analysis that both motivates and enables marketers to take action is where the rubber meets the road in analytics. So, you may be asking, what is the difference between a poor (though thorough) report and a great analysis? Use Context and Comparison to Help Readers Understand Data. or ”Why do you say that?”.

Marketing Analytics Tools 92

Marketing Analytics Tools Comparison Allocation Analysis 92

The ROI Guy

JANUARY 25, 2017

And CXO buyers rely heavily on peers – both in collaboration and in comparison. If you want to engage earlier and higher, our brand-new Peer Comparison Tool could be the data-driven Tool you need to reshape your executive conversations and engagement effectiveness, today.

Comparison 40

Comparison Peer-to-peer Forrester Marketing Management 40

Vision Edge Marketing

DECEMBER 6, 2018

The Six Sigma approach identifies and eliminates defects with a structured, data-driven problem-solving method involving rigorous data gathering and statistical analysis. measure current performance and processes, and collect relevant data for future comparison and improvement. defects per million opportunities.

Planning 184

Planning Work Management Marketing Management Paid Search Agency 184

Tiecas

APRIL 14, 2024

While comprehensive market analysis requires human expertise, GenAI can accelerate the process by gathering and organizing data. Competitor intelligence: GenAI can analyze competitor core messaging and keywords to benchmark your own efforts.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Zoominfo

APRIL 24, 2020

With an account purview, customers can use “surges” displaying interest, as well as apply benchmarks, to better quantify the traffic. Health and safety topics also saw massive increases in consumption in our comparison, including: Health Insurance (up 1,238%) Telehealth (up 336%) Workplace Safety (up 270%). And the data backs this up.

Work Management 227

Work Management Marketing Management Intent Data Business 227

The ROI Guy

AUGUST 28, 2017

When asked what they would like instead, the research indicates: 95% of buyers want more benchmarking insights to help measure effectiveness against industry standards and compare to peers 81% of buyers want benchmarking tools to guide future investments.

Peer-to-peer 49

Peer-to-peer Conversion Comparison Advertising Benchmark 49

KoMarketing Associates

JANUARY 3, 2017

Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. All in all, the search analytics report can become an essential resource for B2B marketing program analysis. Screenshot of Non-Branded Keyword Performance.

Analytics 243

Analytics CTR Google Reachforce 243

KoMarketing Associates

AUGUST 26, 2014

My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. Measure this in comparison to other online marketing channels to determine quality of traffic from organic search.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

JANUARY 3, 2017

Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. All in all, the search analytics report can become an essential resource for B2B marketing program analysis. Screenshot of Non-Branded Keyword Performance.

Analytics 201

Analytics CTR Google Reachforce 201

Litmus

SEPTEMBER 13, 2022

To assess your email click-through rate’s success, you should also consider other factors like: Email click-through rate benchmarks in your industry. By setting and measuring benchmarks your brand deems valuable, you can optimize your strategy accordingly. Comparing to campaigns with similar objectives and CTRs. Email campaign budget.

CTR 73

CTR Email Marketing Data Hygiene Click Rate 73

Convince & Convert

APRIL 27, 2014

A foundation of our work is benchmarking our clients’ social media efforts against their competitors. Saving Time on Social Media Competitor Reporting The software provides dozens of detailed comparison reports across Twitter, Facebook, Linkedin, YouTube, G+ and Instagram. This competitive data doesn’t tell the whole story.

Social Media 158

Social Media Allocation Media Paid Search Agency 158

SmartBug Media

OCTOBER 1, 2020

One of the most underrated skill sets of a marketing leader is the ability to guide decision-making based on budgetary analysis. Industry benchmark comparisons. Take every industry benchmark (especially here or here ) with a grain of salt. Key KPIs to Track in Your Marketing Budget.

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Budget Programs Cost per Lead 82

Hubspot

FEBRUARY 6, 2019

After establishing some essential benchmarks regarding how bloggers create, format, and measure their posts in years one and two of the study, Orbit Media began probing the 1000+ bloggers that participated in the survey to learn which tactics contributed most to achieving their desired results.

Blogger 73

Blogger Correlation Business Comparison 73

Inbox Insight

MARCH 14, 2022

One of the key takeaways from our market research analysis is that an integrated multi channel approach is vital to achieving a unified cross-channel experience. A good way of ensuring optimal messaging is to benchmark against industry leaders. Cross-channel integration to provide seamless experiences.

Multi-Channel 98

Multi-Channel Advertising Channels Planning Top of Funnel 98