Navigate the Channel

DECEMBER 19, 2023

In today’s rapidly evolving business landscape, B2B marketers face unique challenges and opportunities. With digital transformation, shifting consumer expectations, and a mobile-first mindset, the world of B2B marketing is undergoing a significant transformation.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. Jump ahead B2B Social Media: Where Are Your Customers Now?

Social Media 117

Social Media Trends Media B2B 117

Webbiquity

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. Twitter for breaking news, LinkedIn for professional networking) but below the surface, who’s really using each platform, for what purposes?

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Its top 25 US-based search advertisers alone spent more than $1.3

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Top Rank Marketing

SEPTEMBER 15, 2023

MarketingCharts New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads Influencer marketing spending is expected to grow by 14 percent during 2023, while social media advertising spending will see a 4.1 percent pointing to increasing attendance, 15.8 percent noting a greater sales pipeline, and 11.1

Marketing AI 105

Marketing AI B2B Marketing B2B Marketing Management 105

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Naturally, a professional audience is going to be a great fit for B2B marketing. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Webbiquity

OCTOBER 11, 2022

Use social media platforms like Twitter and LinkedIn (B2B), and Facebook, Instagram, and Pinterest (B2C) to provide news about your company and products, engage with prospects and customers on these sites, and answer their questions. Incorporate Online Advertising.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Top Rank Marketing

JULY 7, 2023

Younger B2B buyers are the main reason marketers need to refresh their social media marketing strategies 46.5 percent of B2B buyers use social media to connect with B2B brands, while 61.1 When it comes to how B2B buyers prefer reaching B2B sellers, email, phone, and social media were the top methods, survey data has shown.

B2B Marketing 57

B2B Marketing B2B Planning Forecasting 57

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Are Facebook Ads Right for B2B? What Are Facebook Ads?

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Webbiquity

MAY 16, 2023

117 reviews) This is a fantastic tool for B2B SaaS and ecommerce sites, but isn’t simply a UGA replacement. 3 reviews) For small to midsized B2B companies without complex visitor-site interaction needs, this may be the best option. Reportei : This is a dashboard tool designed for agencies that serve B2C clients.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Webbiquity

FEBRUARY 21, 2023

Among other differences between B2B and B2C influencer marketing , the consumer side is larger, has more established processes, and has a more extensive ecosystem. The Wrap You can connect with Pavel on LinkedIn , find out more about the platform at BuzzGuru.com , and follow the brand on Facebook , Twitter , and LinkedIn.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 61

Twitter Optimization Tips Display 61

KoMarketing Associates

FEBRUARY 13, 2018

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. B2C brands aren’t the only ones that can have fun with video.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Onalytica B2B

APRIL 6, 2017

While of course there’s no doubt that these people do hold influence, this is viewing influencer marketing through an advertising lens, where brands will work with influencers on a transactional, financial basis, with the intention of exposing their brand to this influencer’s audience.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Metadata

DECEMBER 18, 2019

Facebook’s B2B Problem. Marketers have to decide where they want to spend their budget, and that’s a big question when you have so many channels and sources to choose from: Google, Instagram, LinkedIn, Quora, Twitter, and Facebook just to name a few. Solving B2B on Facebook. Metadata.io

Account Based Marketing 96

Account Based Marketing Facebook B2B Marketing Advertising Agencies 96

Sana Commerce

FEBRUARY 21, 2023

Many B2B companies worry that turning to online sales will hurt their long-standing customer relationships. Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Take Amazon and Netflix, for instance.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

Webbiquity

JUNE 13, 2023

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. According to reports , 31% of advertisements that performed well had emotional content, while only 16% had rational content.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Valasys

JULY 20, 2020

The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms. B2B falls flat on forming status among social platforms. Accordingly, B2B brands and trades can practice marketing straight from their respective social media accounts.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Heinz Marketing

MARCH 4, 2021

Welcome to the first installment of The B2B Marketer’s Quick Start Guide. Interactive Media is definitely becoming more popular with the focus being more on individual users and maybe B2C. In summary, social networking tools are a great resource for B2B companies. Better opportunities for advertisers and monetization.

Paid Content 132

Paid Content Social Media Media B2B 132

Heinz Marketing

MAY 26, 2020

For a B2C company, it can be used to show your products and encourage your customers to do the same as a form of advertising. B2B companies can share company culture or company news that is related to their brand’s image. Twitter is a fast-paced social media platform known for real-time updates.

Social Media 120

Social Media Social Marketing Media Paid Search Agency 120

Adobe Experience Cloud Blog

MAY 24, 2019

But with more people fleeing traditional TV and radio for ad-free streaming services like Netflix and Spotify Premium, advertising on those once-powerful mediums has lost much of its luster. In fact, 68% of marketers intend to increase their spend on social advertising in 2019, according to recent SocialMediaToday research.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

KoMarketing Associates

FEBRUARY 7, 2017

Did you see any differences in how B2B marketers were using social media, compared to their B2C counterparts? So it’s best to look at these findings as being reflective of the B2C sphere.”. Twitter, Instagram). How can B2B marketers resonate with their target audience in new ways on social in 2017? ABOUT BART MROZ.

Social Media 120

Social Media Advertising Agencies Social Marketing Peer-to-peer 120

Webbiquity

FEBRUARY 23, 2016

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. ” LinkedIn is tops for B2B marketing, but…not for advertising? 41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products.

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

DealSignal

SEPTEMBER 2, 2020

Digital channels are the primary lifeblood of B2B sales and marketing programs right now. But the reality is different, especially for B2B marketers. Paid search/pay-per-click (PPC) advertising: best channel for quick results. According to Google, for every $1 spent on ads, advertisers earn $8 in return. Source ).

Paid Content 52

Paid Content Advertising Channels ROI B2B Marketing 52

Only B2B

FEBRUARY 23, 2022

LinkedIn is still the go-to site for B2B. Platforms like as Facebook, Instagram, Pinterest, and Snapchat, among others, are used for B2C. Furthermore, it is human nature for audiences all over the world to seek customised advertising content and approaches. Must Read: B2B Lead Generation 101. Conclusion.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Digital B2B Marketing

MARCH 25, 2013

B2B advertisers generally target smaller, harder to define audiences than consumer advertisers, which puts a major premium on effective targeting in B2B advertising. Today, B2B marketers have many new options available. Today, B2B marketers have many new options available. LinkedIn Data Targeting.

Advertisements 100

Advertisements Advertising DemandBase B2B 100

Biznology

APRIL 24, 2017

Over 50% of B2B marketers rank social media as a “very” or “somewhat” low-cost ad option. 43% of both B2C and B2B companies say they use organic and paid social media equally. 33% of marketers cite Twitter as their preferred social network. Business.com ). Marketing Charts ). Sprout Social ).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Walker Sands

AUGUST 10, 2021

TikTok’s high level of engagement sets it apart from other social networks, and while the platform isn’t saturated with advertising (yet), many B2C companies have reaped the incredible results through product campaigns and challenges. The TikTok demographics feel much more favorable for B2B brands when you see it like this.

Enterprise Management 52

Enterprise Management Work Management Brand Identity Branding 52

Contently

APRIL 23, 2020

Even B2B brands in niche industries? How relevant do you see content marketing being for B2B companies, and which kinds of content would you recommend? In many ways, content marketing is more important for B2B companies than B2C companies. If you’re a B2C brand, you’re likely playing in the first camp.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. What Is B2B Digital Marketing? B2B Vs. B2C Digital Marketing: How Do They Differ? How Does Digital Marketing Work for a B2B Company?

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Launch Marketing

SEPTEMBER 12, 2018

Social media platforms have also opened new avenues of advertising and marketing for businesses, both B2B and B2C. 76% of B2B tech marketers use social media to market their products because they recognize the value in tapping into those channels. LinkedIn profile picture: 300×300. LinkedIn post: 698×400.

Social Media 63

Social Media Practices Media Marketing & Strategy 63

Brandpoint

MAY 5, 2023

The Importance of Social Media for Manufacturers Manufacturing companies have traditionally relied on traditional advertising methods such as print ads, TV commercials and direct mail. Social media has the power to reach a global audience at a fraction of the cost of traditional advertising methods. With over 4.2 Competitive advantage.

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making. of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52