Customer Experience Matrix

MARCH 2, 2015

These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting. But the system does integrate with Segment, an expanded tag management system that qualifies as a CDP quite nicely. Get a life, people.)

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

JULY 20, 2009

Adding these items to an evaluation template is not especially difficult. But it only recently added even simple landing pages and Web forms, and still has limited lead scoring, email and nurturing features. Information can come from sources beyond the lead itself. But a longer list of options creates more potential combinations.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

NOVEMBER 4, 2010

Summary: Right On Interactive has added great life stage reporting to the data integration and output generation features of its earlier 5Buckets product. These include sending an email via Salesforce.com or ExactTarget, creating a Salesforce.com task, generating an output file, and sending emails to Foursquare friends.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

AUGUST 12, 2010

Summary: Genius.com has added a free version of its system. The key term here is “instant-on”, which Genius defines to mean “instantly integrated website tracking, email marketing and social media campaign tracking” along with fully automated integration with Salesforce.com, including custom objects.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Customer Experience Matrix

NOVEMBER 5, 2009

Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. Is Salesforce.com a threat to vendors of marketing automation solutions? Technology may impede Software-as-a-Service sales automation vendors from adding marketing automation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JULY 30, 2009

If the vendors fail, the business will go to consultants, ad agencies, and other service firms that do the clients’ marketing for them. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization. That would greatly limit the marketing automation vendors' business.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

NuSpark Consulting

APRIL 27, 2013

Twitter recently launched a keyword targeting option for Twitter Ads. Twitter keyword advertising offers “real-time” targeting for advertisers, as ads are targeted to users within minutes of the user tweeting or engaging with a tweet about a certain keyword/topic. It’s like Google AdWords-like targeting for Twitter.

Keywords 100

Keywords Promotion Campaigns Adwords 100

Customer Experience Matrix

FEBRUARY 25, 2009

(Note: in addition to the original proxy server technology, Genius also now offers a tracking solution based on inserting conventional tags into Web pages. The product was soon extended to integrate with Salesforce.com and to let the proxy server add Genius-generated popups that display personalized messages or offer an online chat.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 30, 2010

Salesforce.com easily dominates despite the presence of surprisingly capable free products like ZohoCRM and FreeCRM. Genius.com added a new Demand Generation edition that falls between its basic Email Marketing and full-blown Marketing Automation products. Infusionsoft has repositioned itself as “email 2.0”

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Webbiquity

FEBRUARY 14, 2010

The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. The company’s original focus was on web analytics. Tweet This!

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Another module lets marketers create Adobe Flash-based Web ads, while an offer manager module tracks the user of offers across promotions. People enter a campaign by being added to a group.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JUNE 9, 2009

Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products. There are some subtle differences.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

MAY 4, 2010

Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. Naturally our friends in the business marketing space have been adding such features as well. Tags: crm demand generation marketing automation social media twitter.

Act-On 120

Act-On Marketing Management Marketing Automation Services Features 120

Customer Experience Matrix

JANUARY 5, 2010

Marketo added features to capture Twitter posts and Helpstream customer support interactions within a lead’s activity history. The same three vendors also added new tools to give salespeople better access to information the marketing automation system has captured about their leads. Sales access. Upgraded reporting. So much for 2009.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Customer Experience Matrix

FEBRUARY 24, 2009

Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. In Marketo’s case, though, it’s less a matter of adding sales-type functions than tightening its integration with Salesforce.com. The changes that Fernandez described seemed good but subtle.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

FEBRUARY 14, 2011

After all, separate systems must synchronize databases, campaigns, users, content libraries, activity histories, and other things, adding cost and complexity. This is pretty straightforward: users tag their Web pages with ClickDimensions tracking codes and the system stores activities in custom data objects within the Dynamics data structure.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Work Management 120

Customer Experience Matrix

JULY 8, 2009

I revisited that data today, adding a few new vendors and dropping some of the very minor ones. Judging from the press releases on their Web site, this may be due to a new release last October that added Salesforce.com integration. Tags: vendor rankings demand generation marketing automation lead management.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t. But Facebook?

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com. Pay-Per-Click (PPC): A form of Internet advertising, in which the ad sponsor only has to pay for actual traffic to the website.

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Customer Experience Matrix

APRIL 1, 2009

But the technology is nothing special: a page tag sends the visitor’s IP address to DemandBase, which looks up its owner in standard Internet registries. It can also import a client’s list of target accounts from Salesforce.com and issuing alerts when those companies visit. Their new product, DemandBase Professional, is another matter.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Customer Experience Matrix

FEBRUARY 12, 2009

Of the other two, lead scoring is primitive at best (I only saw an ability to apply segment tags, which I suppose is all you really need; the company says lead scoring is available “but we don’t advertise it because we haven’t made it easy enough within the software yet”). This is where the real power of Infusionsoft shines through.

Pricing 120

Pricing Price Impressions Marketing Management 120

Customer Experience Matrix

MARCH 18, 2009

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. New questions are automatically added to a library so they can be reused across surveys. This applies both to SalesView and Salesforce.com.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

LeadSloth

AUGUST 4, 2009

It provides end-to-end tracking to see associated opportunities and revenue (pulled from Salesforce.com). It ties into existing identified visitor tracking functionality (so clicks on GURLs and the entire web session are added to the lead record as metadata). The URLs are easy to create, and anyone in the company can create them.

Social Media 100

Social Media ROI Media Leads 100

Smashmouth Marketing

MARCH 19, 2009

#sales20 damphoux : Gail Ennis, Omniture Just used the term, "Marketing 2.0" #sales20 damphoux : Mark WIlson, Sybase - HBR post on Provocation Based Selling #sales20 [link] milesaustin : Mark WIlson, Sybase (from ad) "your risk esposure changes by the second. sales20 damphoux : Brett Queener, salesforce.com - Sales 2.0 Analyze That."

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Customer Experience Matrix

JANUARY 7, 2010

It's just a matter of time before CRM vendors (yes, I mean Salesforce.com ) and Web content management vendors decide to compete seriously for marketing automation business. Note that Webinars and social media, which are also inbound marketing devices, are already being added to marketing automation products. me-too products.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Anything Goes Marketing

OCTOBER 8, 2007

On the right hand side, you'll probably see a StubHub ad (unless they removed it after people reading this clicked on it too much which I highly doubt). Click on the ad. Moving Beyond Search - Query Strings and email, website, online ads and direct mail You can take the example above and use it for your other marketing channels.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Customer Experience Matrix

OCTOBER 22, 2009

But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including Salesforce.com , Microsoft Dynamics CRM and Siebel CRM On Demand. Reporting includes prebuilt dashboards and an ad hoc report writer that lets users query system tables directly.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

AUGUST 21, 2009

The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Mark it down people ;-).

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Customer Experience Matrix

APRIL 5, 2009

As the industry matures, second-generation products are designed to improve on the original products, either by adding new capabilities or by delivering the same capabilities faster, easier or cheaper. So is moving leads among campaigns by adding them to lists rather than assigning them directly.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Anything Goes Marketing

MARCH 24, 2009

Just the other day a marketer showed me a custom link they added to salesforce.com that integrated LinkedIn to the contact and lead records. Tags: lead nurturing B2B Sales process lead management. It literally takes 5 minutes to add this custom code and the rich data that sales now have access to is unbelievable.

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. I was talking to a small business owner last night.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Internet Ad spending goes down in Q309. Salesforce.com announces Chatter, social computing for enterprise companies. Neilson report announces US Ad Spending Declined 15% in first half of 2009. Online Display Ad Impressions , According to comScore Ad Metrix. Online Ad Revenue Now Shrinking. technologies.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Customer Experience Matrix

DECEMBER 3, 2008

Even this is far from a fatal flaw, since (a) users can simulate it with rules that move customers from one program to another and (b) intra-program branching will be added by the end of this month. It also limits database customization to adding user-defined fields to the prospect table. It recently signed its 100th client.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Anything Goes Marketing

MAY 26, 2007

These stats could be used as part of an automated lead qualification process and be displayed on the contact record of the CRM ( Customer Relationship Management like Salesforce.com ) that you use. Here are drawbacks: You need to monitor the comments: Typically, you will want to approve comments before they are added.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Engagio

DECEMBER 28, 2020

Tag me if you have done anything exceptional.) Knowing the fish’s name won’t do much when everyone is calling them through channels like email, ads, social, direct mail, and more. People will realize the need for one source of truth: one funnel in Salesforce.com that encompasses legacy lead generation approaches with ABM.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Anything Goes Marketing

NOVEMBER 27, 2006

You can also see the copy of the ads they are using and what the organic search results are. SE-Tools : Type a web page address and SE-Inspector will check its title, meta tags, text, url, link popularity and keyword density. Let me know if I've missed any great links that should be added.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100