Adobe Experience Cloud Blog

DECEMBER 15, 2009

Internet Ad spending goes down in Q309. Salesforce.com announces Chatter, social computing for enterprise companies. Neilson report announces US Ad Spending Declined 15% in first half of 2009. Online Display Ad Impressions , According to comScore Ad Metrix. Social media use soars among b-to-b marketers.

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Paid Content Online Marketing Paid Search Agency Web 2.0 48

Paul Gillin

JUNE 24, 2010

In the aggregate, the company may be able to justify its practices in the form of higher customer satisfaction and repeat sales, but we doubt the support manager who charters the midnight express is required to justify the added expense in advance. In this chapter, we’ll suggest some approaches. Defining ROI. A good CRM system is essential.

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ROI Paid Content Social Marketing Webcast 50

B2B Marketing Zone Posts

DECEMBER 1, 2010

The 2D barcodes, originally developed in Japan in 1994 to track packages, are showing up in print ads, on billboards, on vehicles, on packaging and in TV spots for a variety of brands. Specifically, companies are using them in ads: in this particular issue, Time , Fortune and Ford ran ads that included QR codes. Customer (302).

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

More than 50 years ago, McGraw-Hill created an ad that became legendary in the decades to follow among business-to-business marketers–and among those folks like me who were selling advertising to those skeptical business executives. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology.

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B2B Marketing Paid Search Agency Work Management Advertising Agencies 40