Customer Experience Matrix

JUNE 30, 2010

Salesforce.com easily dominates despite the presence of surprisingly capable free products like ZohoCRM and FreeCRM. Genius.com added a new Demand Generation edition that falls between its basic Email Marketing and full-blown Marketing Automation products. Infusionsoft has repositioned itself as “email 2.0”

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 25, 2009

(Note: in addition to the original proxy server technology, Genius also now offers a tracking solution based on inserting conventional tags into Web pages. The product was soon extended to integrate with Salesforce.com and to let the proxy server add Genius-generated popups that display personalized messages or offer an online chat.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. The system then draws on Aprimo’s heritage in marketing management to add detailed cost tracking, project management, asset workflow including annotation and commenting on PDFs, and a flexible campaign calendar.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JUNE 9, 2009

Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products. There are some subtle differences.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

APRIL 1, 2009

But the technology is nothing special: a page tag sends the visitor’s IP address to DemandBase, which looks up its owner in standard Internet registries. It can also import a client’s list of target accounts from Salesforce.com and issuing alerts when those companies visit. But they don’t intend to become a lead management system.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Customer Experience Matrix

FEBRUARY 24, 2009

Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. That resonated with me because I’ve noticed several other demand generation vendors offering features that cross into traditional sales department territories, such as prospect portals and reseller management.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

JULY 8, 2009

I revisited that data today, adding a few new vendors and dropping some of the very minor ones. Judging from the press releases on their Web site, this may be due to a new release last October that added Salesforce.com integration. You can see that post here. Results are in the following table.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

MARCH 18, 2009

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. New questions are automatically added to a library so they can be reused across surveys. This applies both to SalesView and Salesforce.com.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

Anything Goes Marketing

MARCH 24, 2009

I would also recommend sales and marketing have joint goals, clear definitions of each stage of the lead management funnel (which are approved at the highest levels), and metrics that support those definitions. Tags: lead nurturing B2B Sales process lead management.

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Customer Experience Matrix

APRIL 5, 2009

As the industry matures, second-generation products are designed to improve on the original products, either by adding new capabilities or by delivering the same capabilities faster, easier or cheaper. This leads to more variety as vendors experiment with different approaches to a now-defined problem.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Customer Experience Matrix

DECEMBER 3, 2008

Even this is far from a fatal flaw, since (a) users can simulate it with rules that move customers from one program to another and (b) intra-program branching will be added by the end of this month. Nor does Pardot have the refined user rights management and content management features associated with enterprise systems.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Adobe Experience Cloud Blog

NOVEMBER 2, 2010

We are excited to have Jep Castelein of popular lead management and marketing automation blog, Lead Sloth , contribute a guest blog post. Read below to find out the best ways to optimize your conversion rates using lead nurturing: A lot of early adopters of Marketing Automation systems are in the technology industry.

Conversion Rate 48

Conversion Rate Lead Nurturing Conversion Optimization 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Customer Experience Matrix

NOVEMBER 29, 2010

It added Marketing View marketing automation in 1999 and Reseller View partner management after that. Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. download and document management.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

MARCH 30, 2009

The latest version actually offers integration with Salesforce.com as well, making the system more suitable for larger organizations. Leads can enter a sequence when they fill out a Web form, are manually added by the user, or trigger the conditions specified in a “global rule”.

Demand Generation 120

Demand Generation Small Business Marketing Cost Demand 120

Customer Experience Matrix

MAY 6, 2010

Each page can incorporate CSS style sheets, tags for search engine optimization, social sharing widgets, data capture forms, and visitor comments. Commenters are automatically entered as leads into the Genoo database. An RSS manager lets visitors subscribe to selected items, simplifying programs such as newsletters.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 13, 2009

The good news here is you’ll need to lay out those programs anyway once you start using the system, so this is just a matter of time-shifting the work rather than adding it. SFDC" stands for Salesforce.com.) Market2Lead and Marketbright also use the company data and links imported from Salesforce.com.

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

Customer Experience Matrix

MARCH 25, 2009

In most ways, working with Act-On is like working with other products: users build emails, landing pages and Web forms; track activities through page tags and cookies; do scoring and segmentation with activity history and lead attributes; and pass qualified leads to Salesforce.com. This brings us back to the database.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Adobe Experience Cloud Blog

JANUARY 9, 2009

The next interview in the B2B Marketing thought leader interview series is with Aaron Ross, formerly with salesforce.com and founder of PebbleStorm:CEOFlow. I had more ego than understanding about lead generation and professional selling. Where better to learn that than doing sales at salesforce.com?

Thought Leadership 48

Thought Leadership Lead Management Sales Leads Work Management 48

Customer Experience Matrix

JUNE 17, 2009

Summary: Marqui started as a Web content management system and then added basic demand generation. But that date is a bit misleading because the company’s original product was a Web content management system (CMS). It added demand generation features later in response to client requests.

Demand Generation 120

Demand Generation Marketing Management Demand Marketing Automation Services 120

Customer Experience Matrix

APRIL 14, 2009

Leads can be assigned to an event with a list or posted to the event from a Web form. The system keeps track of all events each lead is linked to and uses events as its primary vehicle for marketing performance measurement. Leads can also be added to a campaign through queries against the system database.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 13, 2008

For example, pretty much any kind of campaign would involve creating an email, but only some campaigns require adding custom fields to the system database. You also need a standard Salesforce.com installation and perhaps company Web site to integrate during testing. Please comment and ask others to comment as well.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

The Effective Marketer

FEBRUARY 16, 2011

I agree, more companies are adding marketing automation and marketing software in general to their budgets. Investment in Marketing Automation Another interesting factor to consider in the marketing automation industry and why it seems to be catching on fire is the money that is flowing towards some of the key players. Greg, thanks!

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40