illumin

OCTOBER 30, 2023

This means that Halloween ads are more important, and more exciting, than ever before. This year advertisers aren’t shying away from creative and ghoulish ads – showing off their own Halloween spirit. Most 2023 Halloween ads are specifically for seasonal drinks or shows. Only the holiday season is a bigger income generator.

Ads 105

Ads Best Practices Television marketing Advertisements 105

SocialPilot

FEBRUARY 12, 2024

Twitter is one of the best online communication tools available today. Thankfully, Twitter’s advanced search can, and that’s important if you want to know how to search Twitter like a pro. Let’s help you understand how you can master Twitter’s advanced search. ’ They will help you with tweet filtering.

Twitter 55

Twitter Paid Search Agency Keywords Search Marketing 55

Spiralytics

SEPTEMBER 11, 2023

Have you ever wondered how life would’ve been without the humor and wit of ads and marketing? What if the world didn’t see the witty banter between Wendy’s and its patrons on Twitter or the recent Facebook face-off between local burg ER joints ? But is the impact of Facebook ads really worth the cost?

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

Sprout Social

AUGUST 25, 2020

If you’re active on Twitter, you’ve probably noticed a blue checkmark associated with various accounts. Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. The significance of Twitter verification. Before we go any farther, let’s recap on the significance of Twitter verification.

Twitter 139

Twitter Ideal Customer Profiles Profiling Guidelines 139

Sprout Social

AUGUST 18, 2022

But where does Twitter fit into the social commerce landscape, and who is buying on Twitter? To answer this, we reviewed Twitter’s latest ecommerce features and looked to brands mastering them. We also explain how you can leverage these features to sell on Twitter and best practices to get started. Twitter Shops.

eCommerce 113

eCommerce Twitter Ideal Customer Profiles Broadcasting 113

Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? But with so many options and variables, it can be easy to burn through your ad spend with minimal return. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions.

Top of Funnel 161

Top of Funnel Cost per Acquisition Cost per Lead Distribution 161

KoMarketing Associates

JULY 2, 2020

It gives marketers room to create more engaging, more distinctive creative… and that usually translates into better return on ad spend. And honestly, a lot of the marketers who are advertising are paying to promote ad creative that is just unnecessarily bland. A great deal of B2B marketers do use LinkedIn ads, for sure.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Martech

AUGUST 2, 2023

It looked like Twitter. It behaved like Twitter. It promised to be friendlier than Twitter. The disruption hasn’t stopped, of course — Twitter isn’t known as Twitter any more). As yet, it’s not open for advertising, although given Meta’s ad capabilities it surely will be before long.

Twitter 98

Twitter Advertising Agencies Comparison Social Media 98

ClearVoice

SEPTEMBER 14, 2022

We all have ads we remember throughout our lifetime, and the better ones help define a brand for decades. While celebrity endorsements and big budgets can help boost the signal, it would all be for nothing without clever ad copy. What is ad copy? Excellent ad copy examples. How to write ad copy that sells.

Paid Search Agency 96

Paid Search Agency Examples Ads Effectiveness 96

Content Marketing Institute

SEPTEMBER 14, 2023

X, formerly known as Twitter, faces mercurial changes. YouTube added Shorts to compete with TikTok. Meta added Threads. The social media landscape has changed. TikTok bans are discussed. Should your social media strategy respond?

Social Media 118

Social Media Media Youtube Brand Identity 118

Convince & Convert

NOVEMBER 20, 2015

Legions of bloggers and website publishers will log on November 21 and discover that the familiar digits displaying the number of Twitter shares on their content have disappeared. Why would Twitter do this? Twitter is struggling to find a workable business model. Now, POOF, it’s gone. I’m sure this is true.

Twitter 167

Twitter API Blogger Social Media 167

Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. How Twitter trending topics work. How Twitter trending topics work.

Paid Content 130

Paid Content Twitter Trends Mobile Advertising 130

Top Rank Marketing

JANUARY 5, 2024

.” — Chris Celletti @ChrisCelletti Click To Tweet LinkedIn Ad Prices Surge As Brands Reallocate Spending From X Microsoft’s LinkedIn has seen advertising revenue climb as an increasing number of brands have either lowered spending or ceased advertising altogether on X, formerly known as Twitter, propelling LinkedIn to account for some 1.5

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Buffer

APRIL 7, 2022

Revue is an online publishing platform aimed at writers and publishers that Twitter acquired in 2021. Now, Twitter users have access to an integration that allows them to set up and display their newsletter on their profile quickly. It helps your readers know what to expect, and you know what to create every week.

Newsletter 116

Newsletter Twitter Domain Advertising Mediums 116

Hubspot

JUNE 26, 2019

In fact, businesses make an average of $8 for every dollar they spend on Google Ads. To help you develop a less time-consuming and more profitable PPC process, this blog post highlights 12 PPC management tools and software. Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. Google Ads Editor.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Launch Marketing

MARCH 2, 2023

If you’re considering incorporating LinkedIn ads in your B2B marketing strategy, continue reading to learn how to fit it into your marketing plan and make it a success. Alternative options such as Facebook or Twitter are more commonly used for organizations marketing directly to consumers.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

Anyword

FEBRUARY 10, 2022

It doesn’t matter how great your visuals may be, when it comes to successful advertising, strong ad copywriting remains one of the most important skills for any marketer to nail down. Creating successful ad copy doesn’t come all that naturally to most writers. What Is Ad Copywriting? What exactly is ad copywriting?

Copywriting 96

Copywriting Ads Lead Scoring Lead Ranking 96

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S. compared with 31.9%

Twitter 61

Twitter Optimization Tips Display 61

Hubspot

MAY 7, 2021

Throughout the last few months, Twitter's been experimenting with a new feature called Twitter Spaces. Now, as Clubhouse's user base continues to grow , and marketers begin to experiment there, many brands with solid Twitter followings are also beginning to pay more attention to the brand possibilities of Spaces.

Twitter 101

Twitter Planning Marketing & Strategy Social Media 101

illumin

DECEMBER 20, 2023

Now that the season is upon us, it’s time to take a look at some of the best holiday ads of 2023. Alongside some spectacular holiday spending, customers can expect to see plenty of heart-warming ads this most wonderful time of the year. What holiday ads always manage to do well is tell stories. Who gives Santa gifts?

Ads 52

Ads Best Practices Amazon Forecasting 52

Top Rank Marketing

DECEMBER 29, 2023

SCMR Ad Market Expands For 8th Consecutive Month In November With a 1.2 ad market grew for the eighth month in a row, with digital advertising continuing to see greater growth than the traditional sector, according to newly-published analysis of interest to B2B marketers.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Martech

MAY 26, 2022

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. When you build an audience to use in a campaign, Google Ads will save it so you can use it again in a future campaign. Google Ads is renaming some key terms in your audience report and throughout Google Ads.

Features 112

Features Google Ads Segmentation 112

illumin

NOVEMBER 29, 2023

A great ad makes it easy to reach new audiences, increase engagement, and gain new customers. But what is it that makes an ad great? This eye catching addition to the ad campaign is a conversation starter that places the brand onside with customer interest and privacy. This makes this ad a great example of attention advertising.

Ads 94

Ads Privacy Advertisements Advertising 94

Unbounce

AUGUST 4, 2020

We still have very little insight into how Google Ads, Microsoft Advertising (formerly Bing Ads), and the social media advertising platforms calculate and use Quality Score. As a side note, most ad platforms use the term “Quality Score,” while others use “Ad Relevance” or something similar.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking Paid Search Agency 145

Sprout Social

OCTOBER 18, 2023

Request a personalized demo 6 social media listening examples and strategies to help you mine for insights To start excavating deeper insights for your brand, you need to fill your toolbox with the right strategies and approaches. Social listening can help you unearth relevant influencers to partner with.

Social Media 123

Social Media Examples Work Management Media 123

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. To help you keep up with the latest Google Ads best practices , news and insights, follow these 7 Google Ads influencers who are leading the way in paid search marketing. LarryKim | LinkedIn.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Webbiquity

OCTOBER 17, 2023

At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Facebook Ads: Evolving Strategies, Rising Costs What’s the latest in trends, costs, and strategies being deployed on Meta platforms (Facebook, Instagram, and Messenger)?

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

illumin

NOVEMBER 27, 2023

Alongside a weekend of mayhem and ocean-deep savings, it’s not unusual for audiences to see some of the best ads of the year – and these are some of the best from 2023. Walmart’s Mean Girls Black Friday ads Walmart has released three stellar Mean Girls commercials to celebrate Black Friday this year, each with its own story.

Ads 52

Ads Best Practices Amazon Opt-out 52

Top Rank Marketing

NOVEMBER 1, 2023

Since its inception LinkedIn* has been the leading business social media platform, and with increasing numbers of brands and users having turned away from Twitter since its highly-publicized 2022 ownership and policy shifts, in 2023 LinkedIn has grown to over a billion members.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

CoSchedule

JANUARY 27, 2023

When finalizing them, consider how these platforms will help your business grow. For instance, if you have an apparel business, you’ll benefit from a visual-first social platform like Instagram rather than Twitter, as it’ll help you feature your products better. It also helps increase the time users spend on the app.

Social Media 126

Social Media Social Marketing Examples Planning 126

Optinmonster

MAY 18, 2021

Do you want to set up a dedicated page for visitors who come from Twitter? By sending your Twitter crowd to a generic homepage, they’re less likely to be engaged. Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. And much more.

Landing Pages 79

Landing Pages Twitter Optimization Template 79

BenchmarkONE

SEPTEMBER 22, 2021

Retargeting ads do exactly what they sound like: they target prospects a second time. Using website cookies, companies are able to (anonymously) track visitors to their website, and then follow their movement around the internet, which enables them to target very specific ads to prospective customers, wherever they go.

Paid Search Agency 64

Paid Search Agency Ads Tools Adwords 64

Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. The Twittersphere realized the power of the hashtag when people started adding #sandiegofire to their tweets about a San Diego fire. How to Use Hashtags on Twitter.

Twitter 134

Twitter Linkedin Facebook Ideal Customer Profiles 134

Top Rank Marketing

NOVEMBER 10, 2023

Rival IQ Google Ads Editor version 2.5 rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced.

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Martech

MAY 26, 2022

So, it was bad news for Twitter on Wednesday when the FTC said : “Twitter to pay $150 million penalty for allegedly breaking its privacy promises – again.” According to the FTC, “Twitter induced people to provide their phone numbers and email addresses by claiming that the company’s purpose was, for example, to ‘Safeguard your account.’

Twitter 102

Twitter Advertisements Advertising Privacy 102

Rev

MAY 10, 2023

These tactics will go from foundational strategies like creating account-specific content to more innovative tactics like leveraging social media channels like LinkedIn and Twitter. Here are 9 account based marketing tactics to help you maximize ROI and get the most out of your efforts. #1 What is account based marketing?

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78