Writing on the Web

MAY 17, 2011

I find it annoying when I’m served up pages and ads in Spanish or for local businesses. Share this on LinkedIn. And they don’t ask you, they simply assume way too much. For example, although I live and work from Mexico, I do almost all my business and shopping in the US, in English. That doesn’t interest me.

Facebook 100

Facebook Google Digg Buzz 100

Hubspot

MARCH 10, 2011

Today LinkedIn launched a new news aggregation and curation service called LinkedIn Today. Many other websites automatically curate news based on what your friends have liked, shared or voted such as Reddit, Digg, Facebook and tons more. What does the launch of LinkedIn Today mean for marketers?

Linkedin 28

Linkedin Tips Paid Search Agency Digg 28

Convince & Convert

JULY 20, 2012

Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. I would say they sold or they got sold or they’re no longer Digg as we know it or as we knew it, but yes, I guess you could also say they’re dead. Digg, it’s more of like the demise of Digg.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Webbiquity

JULY 6, 2010

How to Write an Ad Agency RFP. Wondering how the demographics of Twitter, LinkedIn and Facebook users compare? How to Choose a Marketing Agency (Ad Agency). Share this on LinkedIn. Thank you for reading, and without further ado, below are the 10 most-viewed posts on this blog to date. This one surprised me. Tweet This!

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

FEBRUARY 25, 2011

SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated. Share this on LinkedIn.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Webbiquity

JANUARY 7, 2011

Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day. Facebook added more than 150 million new users in 2010. Share this on LinkedIn. Download the report and join the discussion on Focus. Share this on Bebo.

Social Media 100

Social Media Trends Social Marketing Media 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

Share this on Linkedin. Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work). My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Tweet This!

Social Media 100

Social Media Digg Media RSS 100

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. 1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME. with a Facebook ad just for her and it worked. Share this on Linkedin. Last week the clever folks at G.1440

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Buzz Marketing for Technology

MAY 4, 2010

Totally awesome concept – as an advertiser I finally have the option to have a page ad that actually clicks through to my website directly and that can be totally tracked like all my other media, digitally! Share this on Linkedin. So as a publisher I would be gearing up my sales force to sell rich media page advertising on the iPad.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

MARCH 30, 2010

And I stumbled upon this concept while working on a Facebook Ad campaign. Do you know when you get over 1000 people to click on your Facebook ad that you can get a report that will tell you the most common Music, TV shows, Movies, Books, Age and Marital Status among the people who clicked on your ad was. Share this on Linkedin.

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Writing on the Web

MARCH 31, 2011

I am taking Joe’s post, and Rohit’s original post, giving you important and relevant information and adding my two cents. Share this on LinkedIn. Does this make sense to you? I am giving you an example of this here. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Curation 100

Curation Digg Content Buzz 100

Buzz Marketing for Technology

FEBRUARY 23, 2010

Mobile campaigns that I have used typically have a higher response rate – I have seen our SMS messages get a 15-20% response rate which is huge if you think about that compared to standard banner ad response rates. Share this on Linkedin. You really have a shot at getting some attention. Tweet This! Share this on Facebook.

Mobile Marketing 100

Mobile Marketing B2B Marketing SMS Mobile Advertising 100

Writing on the Web

SEPTEMBER 2, 2010

I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. Share this on LinkedIn. What do you think? It keeps me on my toes with reading Harvard Business Review and the best business books around. Post on Google Buzz.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

Sure anyone can take out an ad in a major publication but his point is more about the sustained effort over time to create a brand using advertising hasn’t worked for years and is just too expensive and too inefficient to build a brand. Share this on Linkedin. Tweet This! Share this on Facebook. Share this on del.icio.us.

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Webbiquity

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Share this on LinkedIn. Influence: a.k.a.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Writing on the Web

NOVEMBER 9, 2010

79% of men are alienated and barely able to recognize themselves in the ads portraying their gender (Business Week, 2006). Share this on LinkedIn. What can we learn from brain science about how to market to men? Here’s what else grabs the attention of male brains…. Blog this on Blogger. Subscribe to the comments for this post?

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Webbiquity

FEBRUARY 10, 2011

A nicely crafted and illustrated reference to how to do a variety of things with WordPress from setting up a static home page and custom navigation bar to adding breadcrumbs and widgetizing a theme, footer and page menu. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Buzz Marketing for Technology

APRIL 6, 2010

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Writing on the Web

AUGUST 16, 2010

Heck, even adding hyperlinks breaks up the text in a blog post. Share this on LinkedIn. A lot of text on the screen is like homework shoved in your face and someone telling you, “here, read this.&# That’s why images, photos, diagrams, and video are so important. Remember the statistics about communications ?

Digg 100

Digg Buzz Blogger Class 100

Webbiquity

FEBRUARY 4, 2011

Alyssa Gregory lays out a quick and relatively easy three-step process for adding Google Analytics tracking to a Facebook page tab, while noting that Google Analytics is now the analytics package of choice on 56% of all websites. Share this on LinkedIn. Share this on Bebo. Subscribe to the comments for this post? Post on Google Buzz.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Share this on LinkedIn. Blog this on Blogger. Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

NOVEMBER 15, 2010

The only way to differentiate a company’s products and services is through adding emotional value. Share this on LinkedIn. According to Dan Hill in Emotionomics , companies must develop a unique emotional value proposition to provide emotional value to their consumers. This is key to success. Blog this on Blogger.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

SEPTEMBER 29, 2010

Invite the viewer to engage with you further by adding a call to action. Share this on LinkedIn. Give your audience something that they can’t find anywhere else. Be entertaining, educational or both. Tell the audience a story. I’d love to get your thoughts. What is your definition of engagement? Let me know in the comments!

Content Marketing 100

Content Marketing Digg Content Buzz 100

Webbiquity

JANUARY 28, 2011

Where do image ads fit in the mix? Including Image Ads In Your Marketing Mix by PPC Hero. “Image ads (a.k.a. banner ads) are run on the content network, and they are a great way to add an additional variable to your ad testing, and reach your customers in a new way.&# When should you use the AdWords Editor?

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Writing on the Web

JANUARY 5, 2011

She is using quality content, but there needs to be some personal stories added. Share this on LinkedIn. .&# You want to come across as friendly and professional, and especially as authentic and real. The articles she uses are 1000 words long, with no personal pronouns. Blog this on Blogger. Subscribe to the comments for this post?

Newsletter 100

Newsletter Digg Work Management Banners 100

Webbiquity

APRIL 19, 2010

Prospective customers are now using technologies like iPods, TiVo and ad blockers to avoid advertising messages. Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability. What’s the value of answering a question or engaging in a discussion on LinkedIn? HP, P&G) to the channel (e.g.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. You can’t get that from a print ad. Share this on LinkedIn. Here are a few reasons why: Social media makes it easy to reconnect with old friends and co-workers. How did we do this before? Got your own reasons to be thankful?

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

DECEMBER 21, 2010

It’s no longer the biggest ad budget that wins. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on LinkedIn. Tracking mentions of competitors and industry terms using social media monitoring software provides a vast trove of inexpensive, real-time competitive and market intelligence. Tweet This!

Social Media 100

Social Media Media Business Paid Search Agency 100

Writing on the Web

APRIL 4, 2011

When was the last time you read a white paper that added real value to your research process? Adding multimedia elements to your traditional white paper can drastically increase reader engagement. Share this on LinkedIn. Is Your White Paper a Sales Pitch in Disguise? Guest Post by Lauren Carlson, SoftwareAdvice.com.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

SEPTEMBER 9, 2010

1) Putting ads on your blog. You can sign up for Google Ads and Adbrite , which are two of the most well-known. The best thing about Google Ads and Adbrite is that you don’t have to have lots of readers to put their ads on your site. You can also sell links in your articles with companies like TNX.net or Text Link Ads.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Writing on the Web

JUNE 15, 2010

And this list could go on and on with other people adding their own reasons why Twitter is so powerful. Share this on LinkedIn. Related posts: Why Use Twitter, Facebook & LinkedIn for Content Marketing? . • Because tweets are a maximum of 140 characters (not words) people have to keep their updates short.

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Writing on the Web

AUGUST 2, 2010

Ad people, however, copywriters and marketers don’t use this approach. The people who write ads for TV, or print, or direct mail letters have been using persuasion tactics that appeal to emotions rather than reasons. Share this on LinkedIn. Subscribe to the comments for this post? Share this on del.icio.us.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

APRIL 16, 2011

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? Share this on LinkedIn. Think about it. Blog this on Blogger.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

JUNE 21, 2010

In the past, I used Dreamweaver to create web pages, but it gets complicated coding in HTML, and adding graphics is time-consuming. So I wrote the sales copy, added a few graphics, and hit publish. Share this on LinkedIn. First thing I tried to do was create a registration page using my Wordpress site on this blog.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Webbiquity

MARCH 29, 2010

But social networking sites like LinkedIn , Facebook , Plaxo and tools like Twitter enable you to put this activity on steroids, building online relationships not only with people you’ve physically met but also with smart, interesting people literally across the globe who you’d unlikely ever meet in other contexts. Tweet This!

Social Media 100

Social Media Media Social Networks Network Marketing 100

Adobe Experience Cloud Blog

OCTOBER 12, 2011

stalwarts – Facebook, Twitter and LinkedIn – there are thousands of other sites to choose from. Digg : Delve into this library of articles on almost every topic. Strategy, message and audience are just some of the factors that come into play when deciding which social network should be added to your arsenal.

Advertising Channels 48

Advertising Channels Ning Digg Social Media 48

Writing on the Web

JULY 27, 2010

Then he goes over to LinkedIn , where he is a member of 15 specialty groups in his industry. About 75% of the comments left on his blog posts come from LinkedIn group members. This added step is building his reputation and forging connections. Share this on LinkedIn. With a few clicks, Ping.fm shortened blog permalink.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100