KoMarketing Associates

OCTOBER 12, 2022

Are you ready for the move to Google Analytics 4? It’s exciting, but maybe a little overwhelming, too—especially if you’re a Google Ad user and are trying to figure out what the shift means for your ad campaigns. How do I Connect GA4 and Google Ads? . Then, select Product Links , then Google Ads Link : .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement? Only then will you get the real measure of your social strategy.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

ClickZ

JANUARY 12, 2024

The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. Fospha x TikTok On Monday 8 Jan 2024, TikTok introduced Fospha as one of the measurement partners. However, with regulatory changes such as GDPR and iOS 14.5

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). Redefining digital analytics: Moving beyond the ‘historical reporter’ role Are digital analytics experts like fortune tellers or historians?

Analytics 126

Analytics Marketing Analytics Tools Forecasting Budget Programs 126

Sprout Social

JANUARY 11, 2024

But measuring something as intangible as that can be tricky. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process.

Branding 108

Branding Brand Identity Aggregators Marketing Analytics Tools 108

ClickZ

FEBRUARY 22, 2023

There are multiple ways to measure the impact of paid social on your business, but each method has its own set of challenges. In this article, we’ll explore some of the difficulties that ecommerce brands face when measuring the impact of paid social and discuss ways to navigate these challenges.

eCommerce 129

eCommerce Branding Brand Identity Marketing Analytics Tools 129

Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

Paid Search Agency 85

Paid Search Agency Ads Google Marketing Analytics Tools 85

NuSpark Consulting

FEBRUARY 3, 2023

Measuring Outdoor and Out-of-Home Digital Signage in 2023 white background banner billboard outdoor on cloud and sky Out-of-home marketing is a great way to build brand awareness and increase your recognition quickly. Nearly everyone is exposed to out-of-home ads since most people spend time away from home.

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Paid Search Agency 126

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 126

Navigate the Channel

OCTOBER 4, 2023

The “measure what matters” phrase has been around for a long time, but as marketers we can put it into practice more today than in any decade or generation in the past. It’s important to take full advantage of the many effective tactics that can be measured for results in our current era of digital marketing.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

B2B Digital Marketer

MARCH 28, 2024

In this episode, you’ll learn: The myths surrounding B2B paid ads and the truths that dispel them. How to set up a robust analytics foundation for your campaigns. 03:09 – 05:09) Sharon emphasizes the critical role of analytics in laying the groundwork for effective B2B advertising strategies. (05:09

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Oktopost

MARCH 10, 2022

Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI. How to Measure ROI in Social Media. Why Measure Social ROI.

Social Media 174

Social Media ROI Media Branding 174

The Point

DECEMBER 12, 2017

Here’s my take on some of the key findings from the report: Digital ad spending increased 14% since 2016, compared to virtually zero growth (0.6%) in traditional ad spending. Marketers plan to increase spending on analytics by more than 300% over the next 3 years in order to, according to Deloitte, “improve customer experience.”

CMO 218

CMO Customer Surveys Analytics Planning 218

Mass Analytics

DECEMBER 8, 2021

Day 3 of ATTRIBUTION & ANALYTICS ACCELERATOR. The third day of the ATTRIBUTION & ANALYTICS ACCELERATOR , a conference organized by the Advertising Research Foundation , revolved around the depreciation of cookies and the loss of identity solution. The March to Analytics Maturity. More Realistic Assumptions.

Ads 52

Ads Marketing Mix Cable Advertising Agencies 52

Brandwatch Marketing

OCTOBER 25, 2023

Measuring brand awareness divides marketing. According to Ad Age Datacenter Coca-Cola spent $3.3 So increasing awareness is important, which means measuring brand awareness to see what works for your brand and what doesn’t. However, brand awareness has always been one of the hardest things to measure.

Branding 96

Branding Brand Identity Advertising Benchmark Eye-Tracking 96

Martech

AUGUST 29, 2023

Traditional strategies for ad campaign optimization are fast becoming obsolete in an AI-driven, privacy-first landscape. In the new analytics landscape, creative execution emerges as the critical optimization lever. The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data.

Marketing Attribution 98

Marketing Attribution Creativity Analytics Paid Search Agency 98

Martech

OCTOBER 24, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4 (GA4). In the last post we discussed the GA4 Setup Assistant in Universal Analytics. You will need to use your measurement ID to start tracking with GTM.

Marketing Analytics Tools 126

Marketing Analytics Tools Analytics Google Trigger Marketing 126

LeadsRX

NOVEMBER 9, 2021

Capability solves decades-old problem advertisers experience of not being able to accurately measure complex national TV spotIT has full data governance over consumer data within standard SaaS architecture Solution leads to greater accuracy in multi-touch attribution results for the types of feeds and the times commercials air nationally.

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

Martech

AUGUST 15, 2023

Sponsorship analytics platform Relo Metrics (formerly GumGum Sports ) will be adding viewership data from ad measurement company VideoAmp to deliver better measurement of brand exposure during live events. Dig deeper: SponsorPulse expands data-driven sponsorships for brands Why we care. Get MarTech! In your inbox.

Paid Search Agency 98

Paid Search Agency Broadcasting Impressions Demographics 98

Martech

AUGUST 2, 2023

Web analytics and call analytics have a lot in common. Both collect, measure and analyze data on who contacted you, what they are interested in and even what got them to use this channel. This made call analytics enterprise-level expensive. Dig deeper: Does your organization need a call analytics platform? “If

Analytics 98

Analytics Paid Search Agency Advertising Agencies Keywords 98

Martech

JANUARY 26, 2023

It’s easy to see why call analytics platforms have become an essential martech tool. Does the platform track data at both the session and keyword-level for search ads? Does it track data to the ad level for Facebook and display ads? How does the platform measure and report call outcomes? In your inbox.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. ” Marketing analytics tools have been a cornerstone of teams for years, but a changing digital landscape is disrupting this trend. .”

Analytics 120

Analytics Allocation Product Work Management 120

Martech

OCTOBER 9, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a multi-part guide to getting started with Google Analytics 4. Conversions and Events are some of the more complicated pieces in Google Analytics 4,” says Colleen Harris. Enhanced Measurement. This is part 6.

Marketing Analytics Tools 114

Marketing Analytics Tools Analytics Google Conversion 114

Mass Analytics

JUNE 16, 2022

One of the first events of the day was a roundtable hosted by Mass Analytics. Dr. Ramla Jarrar, the CEO of MASS Analytics, had the pleasure of welcoming Nick Bridden, Head of Global Commercial & Digital Analytics at Reckitt, as a chair of the roundtable. MMM is a Marriage Between Art & Science.

Analytics 52

Analytics Advertising Agencies Paid Search Agency Privacy 52

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing Analytics Tools 128

Marketing Analytics Tools Marketing Attribution Analytics Google 128

Adobe Experience Cloud Blog

MARCH 11, 2019

Today’s analytics platforms can go a long way toward delivering stronger ROI and marketing attribution. Social media analytics aren’t a silver bullet, though. Social media analytics at every stage. Social content in this tier educates and drives audience interaction—and the metrics you measure should reflect that.

Marketing Attribution 132

Marketing Attribution Top of Funnel Multi-Touch Attribution Social Media 132

FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing. Support for apps and other websites.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

Kevin Indig

APRIL 1, 2023

By measuring the right metrics. We tend to romanticize writing for the web, but good content is the result of a measurable process. However, most teams don’t measure quality effectively to understand how to keep it high. The same principle applies to content. Only few companies achieve high output with high quality.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Martech

NOVEMBER 4, 2021

She added, “Customers aren’t willing to wait months and months anymore for that amazing customer experience; they want it now. That’s why so many teams are adopting content return on effort (ROE) measurement frameworks. How to measure content marketing ROI and ROE. Create a data-based content strategy.

ROI 143

ROI Content Marketing Planning Gartner 143

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Optinmonster

JANUARY 24, 2024

Let’s talk about how to measure email marketing success. As a seasoned email marketing expert, I’ve learned that the key lies in understanding and measuring those metrics that serve as the best key performance indicators (KPIs) for your email marketing campaigns. .” Other metrics need to be measured every month.

Email Marketing 79

Email Marketing Planning Open Rate Click Rate 79

Lake One

JULY 27, 2023

Most companies measure the success of their marketing efforts by how prospects move through the funnel. But that changed when HubSpot introduced its new Customer Journey Analytics tool. Measure the impact of each touchpoint on customer engagement and conversion. Want to go deeper?

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

Huptech Web

FEBRUARY 16, 2024

21% of content marketers say that measuring ROI is the biggest challenge when developing content. You can use Google Analytics to analyze traffic and patterns. You can attribute conversions to specific pieces of content using analytics software. Click Through Rate CTR measures how often people who see your content click on it.

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

SmartBug Media

JULY 22, 2022

Google Ads can be a little complex to navigate if you don’t fully know your way around. If you’re planning on running a paid media campaign on Google Ads, the first thing you should know about is ad rank and ad extensions and how they help your business increase the return on ad spend (ROAS) and decrease the cost per click.

Correlation 88

Correlation Ads ROAS Cost Per Click 88

Martech

SEPTEMBER 19, 2022

The arrival of Google Analytics 4 has people understandably nervous. In Universal Analytics goals measure a completed activity. In Google Analytics 4 goals are now called conversions. And then we upload the JPG of that to the newspaper ad page. We’re here to help. Go here for the first installment.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Paper 98

Brandpoint

JULY 14, 2023

Social media ROI refers to the measurement and evaluation of the financial impact and effectiveness of social media efforts. Enable effective measurement of the effectiveness of your social media efforts. Utilize social media analytics tools to access this data and gain insights into your brand’s visibility.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62