Launch Marketing

SEPTEMBER 30, 2020

Content marketing continues to be an important part of B2B marketing strategies in 2020. The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms?

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

SendX

JULY 9, 2021

You can spend a lot of money setting up and targeting your buyers, but blocked emails can cause these costs to shoot up and be a point of contention between you and your marketing team. The content: First and foremost, ensure that the content of your emails is super relevant to your buyer.

Top of Funnel 195

Top of Funnel CAN-SPAM Domain Ad Frequency 195

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Outbrain

FEBRUARY 21, 2022

Whether a blog, home based business, brand or e-commerce site, the more you can promote it, the more visibility you’ll achieve, and the closer you’ll get to reaching your goals. Promoting your website via paid channels and ads will cost you money, of course. Original, Compelling Content. Organic Social.

Paid Content 52

Paid Content Promotion Marketing Websites Ad Frequency 52

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. What is a content calendar? A content calendar is a framework used to effectively manage your content marketing program.

Content 82

Content Work Management Ad Frequency Marketing Management 82

Navigate the Channel

SEPTEMBER 22, 2023

It isn’t hard, as I’m talking about using timely public information and snapshots to ensure that we get ahead and stay ahead in digital marketing, content, and PR efforts. We probably don’t need to go into detail on why it is important to know what content, messaging, and marketing your competitors are doing.

Paid Content 65

Paid Content Ad Frequency PPC Landing Pages 65

Spiralytics

APRIL 25, 2024

As a part of your marketing reporting process, you have several retention KPIs to hit: retargeting ads, customer retention rates (CRR), customer lifetime value (CLV), customer engagement score, and more. It includes — Declining login frequency Limited feature usage Increased support tickets on specific issues.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Content4Demand

SEPTEMBER 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. A Compass for Your Content Strategy. A Compass for Your Content Strategy. your content).

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

Marketing Insider Group

DECEMBER 29, 2020

Businesses are adapting quickly to remain relevant. Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. Keep content current. Follow Google’s E-A-T criteria as you create your content. 54% want more video content moving forward.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Martech

MARCH 25, 2024

Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day SMX Master Class why they shouldn’t freak out when their email campaigns go to the Promotions tab. “Don’t put me in the Promotions tab! Tabs were a radical concept.

Burn Rate 75

Burn Rate Opt-out Opt-in Ad Frequency 75

Digilant

MARCH 10, 2022

As an advertiser, one of the most important decisions you make is which channels to leverage for digital ads. In its advent, advertisers or brands would team up within a podcast host to have their ad played during one show or throughout the “season.”As Still, as in all advertising decisions, there are pros and cons.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Ad Frequency 105

Salesforce Marketing Cloud

FEBRUARY 15, 2024

Generative AI is artificial intelligence that, in response to questions or prompts, uses a wide range of data sources to create new content, including text, video, and images. Retailers can use AI with their CRM data to generate recommendations and content for marketing, commerce, and service functions.

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

Oktopost

SEPTEMBER 22, 2021

But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? . While anyone can make organic posts, paid social refers to ads placed by a company that also pays for increased exposure to these ads.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

SendX

JANUARY 5, 2020

However, what most of these marketers don’t know is that Google Ads doubles up as a goldmine for the next, equally important step in generating leads and conversions– retargeting! You can customize these to suit your intended timing, display page, and match the colors and content tone to your brand to promote brand recall.

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Salesforce Marketing Cloud

JANUARY 29, 2024

Table of contents What is an email list? Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. Why is building an email list important?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

illumin

DECEMBER 14, 2023

In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Webbiquity

FEBRUARY 14, 2019

Through various enterprise data sources and marketing technology tools, this practice leverages consumer and business user data to deliver relevant, effective, and personalized messages to both existing and potential customers/clients. But the format, frequency, and focus of messages also differ between business and consumer audiences.

Database Marketing 185

Database Marketing Marketing Automation Services Paid Search Agency Ad Frequency 185

Scoop.it

MAY 20, 2020

You can use it to share: Your blog posts, videos, and other original content. Promotions and discounts. Curated content. A great way to do this is to create sections for your newsletter and fill them out with relevant content each time. Promote a blog post series. Promote a new or updated product or service.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

Binary Demand

JUNE 12, 2023

Website sign-up forms, lead-generating efforts, and email content exchanges may do this. Consider branding, personalization, interesting content, calls-to-action, and mobile responsiveness. Scheduling and Sending Emails: Send emails at a suitable time and frequency. Promote them on your website and social media.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Website sign-up forms, lead-generating efforts, and email content exchanges may do this. Consider branding, personalization, interesting content, calls-to-action, and mobile responsiveness. Scheduling and Sending Emails: Send emails at a suitable time and frequency. Promote them on your website and social media.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Hubspot

MAY 11, 2020

And how to be there for their audience without adding to the noise. But underpinning all of them is a much simpler question that gets to the very heart of what content marketing has always been about. No one team can manage a company-wide content audit alone. Creating New Content in Times of Crisis. Essential, in fact.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

SmartBug Media

APRIL 11, 2023

Whether you want to promote a fantastic sale, let them in on the latest event, or just catch up about what's new, push notifications give you the power to re-engage your customers even after they've left your website. The key to writing compelling content lies in these four tips! Jessica, we just added new arrivals!

Urgency Marketing 98

Urgency Marketing Opt-out Opt-in Ad Frequency 98

SmartBug Media

MAY 6, 2020

For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Google Ads and Bing Ads are auction-based platforms that are relatively easy to set up and allow you to quickly change ads, bids, and budgets on daily basis.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Vision6

AUGUST 7, 2023

Email segmentation can help your business create hyper-personalised email content to tailor each customer journey. Making your content more relevant can improve the quality of your customer interactions, leading to increased loyalty and engagement. Take the example below.

Segmentation 52

Segmentation Terms and Conditions Allocation Ad Frequency 52

Sana Commerce

FEBRUARY 21, 2023

The content delivered is segment-specific and depends on who your client is, where they work, their position, their intentions and preferences. Making relevance an attractive trait in information. When content is personalized, people feel that they have a certain amount of control over what they’re interacting with.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

seo.co

APRIL 6, 2021

While ads still make up a large portion of what is considered marketing, people are increasingly steering away from traditional advertisements and moving toward digital content. As marketers, it is important to understand this shift towards content and adapt to it. Content is King. This is why content is so important.

Ad Frequency 96

Ad Frequency Advertising Agencies Traffic User-Generated Content 96

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. After all, we all love content. Your content helps them to qualify your business as a viable option for whatever their needs. Finding the right information is tricky.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech

JULY 24, 2023

Acquisition Adding subscribers is critical for your email program’s health. Location, gender identification, content or frequency preferences? Besides these standard identifiers, consider your customers and what data you need to send more valuable content. They just want to get the email address and go.

Budget Programs 89

Budget Programs Optimization Cross-Selling Opt-out 89

SocialPilot

JANUARY 21, 2024

Well, the algorithm only affects the ranking of organic posts, meaning that paid ads remain a great opportunity for you to reach your audience. Facebook sponsored posts allow you to set your own budget rather than paying per click or per ad placement. Basically, the more you pay for the post, the more reach you’ll get.

Facebook 99

Facebook Allocation Budget Programs Ad Frequency 99

Sprout Social

MARCH 7, 2024

Instead, focus on only those relevant to the objectives of your analysis. Investigate details such as their content marketing plans, influencer collaborations and sales channels. Investigate details such as their content marketing plans, influencer collaborations and sales channels.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Adobe Experience Cloud Blog

MAY 29, 2019

Our previous blog post looked at how important strategic content is for your demand generation campaign. But it’s vital to remember that if you don’t get it in front of the right set of eyes, your content is useless. Search—The front door to your content. Every successful demand gen campaign starts with a final goal in mind.

Demand Generation 134

Demand Generation Paid Content Distribution Demand 134

Lake One

AUGUST 25, 2023

How are we segmenting this contact to ensure our content aligns with their interests? Then, as you plan content for each segment, you should run your ideas through a litmus test to ensure that they’re timely, newsworthy, and relevant to your contact. They produce great content, and we use it ourselves all the time.

Email Marketing 78

Email Marketing Tips Planning Opt-out 78

Inbox Insight

APRIL 11, 2022

Knowing your audience – Look at their digital footprint to understand their favorite watering holes, consumption habits and content preferences to personalize the experience as much as possible. Aligning content to the channel – Keep messaging consistent, but adapt your format to suit the environment and state of mind your audience is in.

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

Scoop.it

FEBRUARY 2, 2022

” When we talk about content marketing, this thought experiment makes a lot of sense. If we create a piece of content, but it wasn’t seen by many people—or any at all—can it make any impact at all? When it comes to original content, one survey revealed bloggers spend about half the time promoting an article as they do writing it.

Distribution 52

Distribution Curation Content Newsletter 52

SocialPilot

FEBRUARY 26, 2024

Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks. Imagine if you could increase the efficiency of your Facebook or Google Ads by 10, 20, or 30%. Wouldn’t it be great?

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72