Martech

JANUARY 25, 2023

HubSpot for fiscal year forecasting and goals now lets you customize reporting for your fiscal year, eliminating the need to download forecasts and goals and manipulate them manually. This functionality may lower your ad spend by linking your website and Meta’s marketing data, which yields increased control of content and times for sharing.

Ad Frequency 98

Ad Frequency Ideal Customer Profiles Hubspot Paid Search Agency 98

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Content creation The 2023 Index found that content creation still remains one of the most time-consuming tasks for marketers.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Digilant

MARCH 10, 2022

As an advertiser, one of the most important decisions you make is which channels to leverage for digital ads. In its advent, advertisers or brands would team up within a podcast host to have their ad played during one show or throughout the “season.”As Still, as in all advertising decisions, there are pros and cons.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Ad Frequency 105

PureB2B

MAY 30, 2022

You can gauge the level of a buyer’s intent through the content they consume. Frequency of their visits and how often they return. Downloads (whitepapers, case studies, eBooks). ‍ Enhanced ad campaigns. Tailor your messaging based on content consumption. Produce relevant content at scale.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

illumin

NOVEMBER 3, 2023

Ad fatigue is a common issue in digital marketing campaigns, where ads are displayed (and repeated) across multiple platforms to reach a wider audience. What is ad fatigue? When an ad is initially launched, it tends to generate high levels of engagement and interest. So, how do you spot ad fatigue?

Ads 52

Ads Ad Frequency Click Rate Banners 52

Inbox Insight

OCTOBER 27, 2023

The strength of a buyer’s intent can be gauged through the types of content consumed. Engagement data Engagement data refers to the interaction of prospective buyers with specific pieces of content. Enhancing ad campaigns Intent data provides valuable context by revealing the topics and interests that resonate with individuals.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

SmartBug Media

JUNE 12, 2023

Search engines will determine the quality of your ads based on some of the following considerations: Bidding When implementing a paid search strategy, businesses bid on specific keywords or phrases that are relevant to their products or services. Focus on clear and persuasive messaging, compelling visuals, and a prominent CTA.

Cost Per Click 98

Cost Per Click Lead Scoring Lead Ranking Marketing & Strategy 98

SendX

JANUARY 5, 2020

However, what most of these marketers don’t know is that Google Ads doubles up as a goldmine for the next, equally important step in generating leads and conversions– retargeting! In some cases, they would have entered it to get a discount or to download a free resource, like a guidebook or a whitepaper. Use that to your advantage.

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Salesforce Marketing Cloud

JANUARY 29, 2024

Table of contents What is an email list? Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. A simple way to do this is adding your subscriber’s name to the subject line, along with content relative to their preferences. What happened next?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

BuzzSumo

FEBRUARY 24, 2021

You can download and install the extension here. If a thousand people have shared an article it indicates that the article has more value and relevance than an article that has been shared by say just five people. The Facebook News Feed uses likes and shares as part of their algorithm to determine relevant content.

Ad Frequency 101

Ad Frequency API Twitter Domain 101

Oktopost

SEPTEMBER 22, 2021

But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? . While anyone can make organic posts, paid social refers to ads placed by a company that also pays for increased exposure to these ads.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

ClickZ

AUGUST 27, 2020

For detailed information about how web push notifications work including best practices and what to avoid, download iZooto’s The Ultimate Guide to Web Push Notifications, from ClickZ. In this post, we’ll cover some key insights gleaned from iZooto’s The Ultimate Guide to Web Push Notifications , which is available for download from here.

Clickthrough 119

Clickthrough Opt-out Opt-in Paid Search Agency 119

Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats.

Paid Content 131

Paid Content Tools Brand Identity Branding 131

Scoop.it

MAY 20, 2020

You can use it to share: Your blog posts, videos, and other original content. Curated content. A great way to do this is to create sections for your newsletter and fill them out with relevant content each time. Drive whitepaper downloads. Step 2: Choose your email newsletter frequency. Product updates.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

Hubspot

DECEMBER 1, 2020

For SaaS companies, content marketing is, in many ways, the most powerful opportunity to achieve growth and outshine competitors. Whenever brands come to me with this issue, I give them the same answer: Focus on customer-centric content, and you'll achieve outstanding customer-centric growth. The concept is really that simple.

Top of Funnel 98

Top of Funnel Thought Leadership Tips Lead Ranking 98

Lake One

AUGUST 25, 2023

How are we segmenting this contact to ensure our content aligns with their interests? Then, as you plan content for each segment, you should run your ideas through a litmus test to ensure that they’re timely, newsworthy, and relevant to your contact. They produce great content, and we use it ourselves all the time.

Email Marketing 78

Email Marketing Tips Planning Opt-out 78

illumin

FEBRUARY 20, 2024

These devices can be via smartphones, tablet computers, or even within downloaded apps such as mobile games. These devices are used to showcase ads in various formats, such as text ads via SMS, mobile banners, or other display ads. Here are some of the types of mobile ads used today. million in 2022, and 253.3

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Banner Ads 52

SmartBug Media

MAY 6, 2020

For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Google Ads and Bing Ads are auction-based platforms that are relatively easy to set up and allow you to quickly change ads, bids, and budgets on daily basis.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Litmus

OCTOBER 3, 2022

Email footers are like bookends—they appear at the end of your email content and keep it neatly contained. . Effective email footers have a lot of moving parts—unsubscribe links, addresses, promotional content, and social media handles. It comes after the body content and your email signature. What’s an email footer?

Design 94

Design Practices Best Practices CAN-SPAM 94

illumin

DECEMBER 14, 2023

In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

PureB2B

MAY 30, 2022

You can gauge the level of a buyer’s intent through the content they consume. Frequency of their visits and how often they return. Downloads (whitepapers, case studies, eBooks). Enhanced ad campaigns. You can use this knowledge to create ad campaigns and distribute content that aims to answer your prospect’s questions.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Sprout Social

FEBRUARY 24, 2022

Then, download our social media resume template to put these tips into action. After all, what sounds more impressive: “Posted engaging content” or “Created content that consistently achieved an average of 100,000 impressions”? Paid social stats : Decreased ad CPC by $X by adjusting audience targeting.

Social Media 107

Social Media Template Media Cross-Selling 107

Scoop.it

FEBRUARY 2, 2022

” When we talk about content marketing, this thought experiment makes a lot of sense. If we create a piece of content, but it wasn’t seen by many people—or any at all—can it make any impact at all? When it comes to original content, one survey revealed bloggers spend about half the time promoting an article as they do writing it.

Distribution 52

Distribution Curation Content Newsletter 52

Brightedge

MAY 16, 2021

Download the SEO initiatives playbook. He reminds us that over-reliance on ad spending is for lazy marketers. Download the content funnel mapping checklist. Download the martech stack checklist. Download the site readiness checklist. The book is a how-to guide on running a growth program in your company.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Launch Marketing

AUGUST 31, 2022

With 93% of B2B marketers using email to distribute their content, it is an important part of any B2B marketing strategy. For example, social media, paid ads and search engine optimization to get people to sign up for your lists or even promote a blog that has a newsletter call to action (CTA). Align Email Content with Objectives.

Email Marketing 62

Email Marketing B2B Marketing Paid Search Agency Planning 62

Martech Advisor

JANUARY 9, 2020

Streaming TV ads are now driving incremental reach and frequency for advertisers while challenging the old TV rating to better value media based on business outcomes, writes, Marc Bourget, SVP Product at Samba TV. Advanced television such as OTT and CTV is now all the rage, as it redefines the TV ad industry.

Multi-Touch Attribution 64

Multi-Touch Attribution Ad Frequency Television marketing Multi-Channel 64

Outgrow

FEBRUARY 8, 2024

Personalized and Strong Customer Bonds In a world where personalized content facilitates repeated purchases in nearly 78% of consumers , progressive profiling emerges as a hero. By delivering content and offers that resonate, engagement skyrockets. Traditionally, gated content requires minimal information, often just name and email.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Top of Funnel Outgrow 52

Marketri

SEPTEMBER 22, 2023

If traffic is high but leads are low, it’s likely your content isn’t engaging or relevant enough to drive buyers to act. They’ve engaged enough with your marketing and your content that it’s probably time for a touchpoint from your sales team or they’ve requested a demonstration of your product.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Churn Rate 62

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. And while many marketers solely think of thought leadership in terms of guest content and what they can publish elsewhere, sometimes the best place to start is right on your own site. the better.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Envy

MARCH 11, 2019

That way you’ll be able to get updates from the sites that are most interesting and relevant for you. Post frequency: Daily. Post frequency: Irregular, sometimes monthly. Post frequency: Every few days. Post frequency: Every few days. Post frequency: Often, several times a day. Naked security by Sophos.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. Personalized the user experience: Automation lets you group and segment your audience and send them content that matches their interests.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Contently

SEPTEMBER 10, 2020

To start, he comes from an ad operations and customer success background. Along the way, he’s also helped make LiveIntent one of the hottest companies in ad-tech. Disclosure: LiveIntent is a Contently customer.). And if we do that, the traffic, the plays, the downloads, all that will come.”

Work Management 114

Work Management Marketing Management Brand Identity Branding 114

Scoop.it

NOVEMBER 28, 2019

” When we talk about content marketing, this thought experiment makes a lot of sense. If we create a piece of content, but it wasn’t seen by many people—or any at all—can it make any impact at all? So when we talk about curated content, it’s even more likely to completely skip out on content promotion efforts.

Distribution 63

Distribution Curation Content Newsletter 63

Litmus

OCTOBER 24, 2018

For example, ensure your team doesn’t bundle consent with information requests or a download of an upcoming ebook, and make sure that every new landing page that includes an opt-in box has the box unchecked by default. Consider creating a GDPR checklist that reminds you (or your team!) Keep subscribers engaged.

Opt-out 97

Opt-out Opt-in Acquisitions Ad Frequency 97

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Refresh Evergreen Content Because our pillar articles are useful to the target audience and attract a lot of traffic, we make sure to regularly update them. Google likes articles that are fresh and new.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Martech

FEBRUARY 4, 2022

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. Compliance. Logo Trademark Ownership (Lt) is a key element that is necessary for implementing BIMI.

Deliverability 110

Deliverability Work Management Marketing Management Marketing AI 110