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How the best companies measure content quality

Kevin Indig

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish more volume. The same principle applies to content.

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How Content Marketing Directly Improves Sales

Marketing Insider Group

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. Now, you can find the answer to anything in seconds.

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3 keys for better email engagement in Gmail

Martech

When your customers look at the Promotions tab, they are, consciously or subconsciously, in the mood to shop or connect with the brands they care about and advocate for. Maybe somebody published a LinkedIn post or Slack note that says emails have to be in the Primary tab to be seen. That’s it. They want to focus on the easy path.

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What Is Buyer Intent Data? How Can I Increase Sales With It?

PureB2B

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. This data allows you to ‘jump the queue’ and gives you the opportunity to pitch to potential customers at exactly the right moment. What is intent data?

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Five Ways to Generate More Leads with Successful Email Marketing Strategies

Webbiquity

Without a solid lead generation strategy, companies don’t have enough raw leads to convert into sales opportunities to meet revenue and growth objectives. For blog post number one, all the training resources customized for training a UI designer can be compiled into an eBook or a video-over-email course. View a product.

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What Is Buyer Intent Data? How Can I Increase Sales With It?

PureB2B

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? This data allows you to ‘jump the queue’ and gives you the opportunity to pitch to potential customers at exactly the right moment. Enhanced ad campaigns.

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Email Open Rates: Which Benchmarks Matter Most?

Outreach

To help you leverage email metrics to better gauge buyer sentiment, we’ve compiled a guide to email metrics and how they reflect customer behavior. Email Marketing Metrics Across Industries Email Open, Click, and Reply Rates Can’t Accurately Predict Customer Behavior Focus on Intents and Outcomes to Anticipate What Your Customers Will Do.